To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says Mike Balducci (general manager affiliate, e-commerce and payment solutions, CreatorIQ).

According to Tribe Dynamics figures, since the launch of the pilot, the partnership has seen a social media reach of over 9 million people via influencers, plus 48,000 engagements. It’s earned $430,000 in earned media value driven by over 250 creators. Hand & Stone saw an increase in EMV by 130% (between Aug 22, 2022, and March 23, 2023) and increase in its social media community size by 235%.

White and analytics executives from UFC-owner Endeavor also cited data from Tubular Labs that said Power Slap was the No. 1-ranked sports league on TikTok during a 90-day window from January to April in terms of total views and average views per video.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 15-21, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns).

While NBA and the 2023 PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data, with 0.64% of all live, linear minutes watched.

Automatically updating: Amazon, Cox, Roku, Vizio TV, Xfinity

In 2019, TV maker Vizio went public, and as a publicly-traded company, it revealed a lot about its inner workings. For example, it made almost as much money from advertising as it did from selling the TVs, according to Business Insider. And those figures are from its first financial report in 2020.

In CTV, there are already issues with attribution, such as when GroupM and iSpot found that 10 percent of CTV impressions were delivered to devices that were turned off. Therefore, to expect a performance marketer to gain access to cross-device/app performance is unrealistic today.

Since Warner Bros. Discovery ramped up its rebranding marketing effort in mid-April -- when it officially announced the name change -- paid advertising spend and promo value on WBD's TV networks and platforms totaled $29.1 million, according to iSpot.tv estimates.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and campaigns and instead return to the basics of their processes – and, just as importantly, their people – or risk even worse outcomes.

As vinyl keeps spinning that groovy tune of growth, Jaxsta jumps in with a potential game-changer, Vinyl.com.

That’s the opinion of Songtradr CEO Paul Wiltshire, the U.S.-based Australian entrepreneur whose own company is valued at about half-a-billion dollars.

White and analytics executives from UFC-owner Endeavor also cited data from Tubular Labs that said Power Slap was the No. 1-ranked sports league on TikTok during a 90-day window from January to April in terms of total views and average views per video.

Looking ahead: There have been 16 sweeps in conference finals history, but never two in the same postseason. If Denver wins tonight and Miami wins tomorrow, we'll have a whopping eight days off before the NBA Finals (June 1).

iSpot reports it has completed a phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and CTV.

NBCU’s executive VP of measurement and impact issued a broadside calling for measurement independence from her old employer and launched a request for information for its measurement and analytics competitors that ultimately pulled in more than 150 companies. Abcarian made the results available to the industry in a Lookbook, and she’s brought in alternative measurement firms including iSpot.tv and VideoAmp, incorporating Nielsen rivals into 40% of last year’s upfront deals.

Understanding customers’ wants and needs requires gathering insights from multiple sources. Surveys like the Marigold Consumer Trends Index are a good place to start, but only if they inform subsequent efforts to deliver offers and content relevant to your customer and your brand.

Email marketing remains a highly effective digital marketing channel for nurturing leads, promoting products or services, and driving conversions. By segmenting your email list and delivering personalized content, you can improve open rates, click-through rates, and overall engagement. A study by Campaign Monitor revealed that segmented campaigns drive a 760% increase in revenue. Implementing marketing automation tools can streamline your email marketing efforts and enhance customer experience. To achieve better results, focus on crafting compelling subject lines, maintaining a consistent brand voice, and including clear calls-to-action in your emails.

To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers, says Mike Balducci (general manager affiliate, e-commerce and payment solutions, CreatorIQ).

The company will need to tap into the much bigger digital ad market if it is to make money. In Q1 2023, Vizio earned $231 million from sales of 0.9 million TVs, which the company sold effectively at cost. Its Platform+ business – which includes ad and data sales – earned $125 million from its 17.5 million active SmartCast users at a healthy 60% gross profit margin. This data shows that Vizio would be deeply unprofitable were it to give away its televisions.