ISpot TV revealed the Strange New Worlds Teaser trailer. iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. As confirmed by the service, Paramount+ has begun airing the 30-second TV commercial on their platform. You can watch below.

The last time a horse entered the Belmont with a shot at winning the Triple Crown was in 2018, when Justify did precisely that. The impact on TV ratings and advertising revenue is hard to overlook: per iSpot.tv data, NBC’s coverage of the 150th Belmont Stakes generated $9.55 million in sales, or nearly nine times what the network was able to scare up during last year’s far-less consequential race ($1.07 million).

Universal spent a massive $31.5 million in national TV advertising, according to iSpot.tv, for its full media campaign through May 20 -- in addition to a number of co-branded marketing partnerships with TV messaging.

Tubular Labs, the leader in global social video intelligence, released new data today on TV’s most-watched U.S. broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

TV measurement company iSpot.tv “has completed a key phase in its integration with Google’s Ads Data Hub clean room, which will give advertisers the ability to evaluate total ad impressions and de-duplicated audience for YouTube and its YouTube TV virtual cable platform across linear and connected TV,” Ad Age’s Jack Neff reports.

YouTube’s Non-Skippable Ads. Further proof that they really are trying to be “TV”. (They’ve also tapped iSpot to do their measurement. Just like a real TV network.)

Nielsen’s ratings, which are based on a panel of households that let the company track what they watch, remained the dominant currency in TV ad deals even during the suspension because of the company’s size and longstanding clout. The incident did, however, give competitors such as Comscore, VideoAmp, iSpot.tv and EDO an opening to push their competing services to the ad industry.

TV manufacturer Vizio, for example, sits on a big pile of ACR from its data subsidiary Inscape and is investing in machine learning to get viewers (and advertisers) to stick around. The company will prioritize AI to boost content customization, said Travis Hockersmith, group VP of Vizio’s platform business, also speaking at Prog IO.

A heartfelt spot from Ram Trucks received 269.5 million national TV ad impressions, putting it in first place on iSpot.tv's most-seen auto ads ranking for May 8-14, according to data shared with WardsAuto. It was also the No. 1 spot for estimated national TV ad spend ($1.8 million) and ad airings (2,580).

With 269.5 million national TV ad impressions, Ram Trucks’ “Heart” takes first place on iSpot.tv’s ranking of the top five most-seen auto ads for May 8-14. This spot also had the highest estimated national TV ad spend ($1.8 million) and the most ad airings (2,580) of the top five.

YouTube’s Non-Skippable Ads. Further proof that they really are trying to be “TV”. (They’ve also tapped iSpot to do their measurement. Just like a real TV network.)

What would help though is some data about what people are actually watching when they watch YouTube on TV. That would help advertisers frame the brand suitability issue.

In advance of the CBS no-show, Paramount CFO Naveen Chopra told analysts that the sports ad market “remains an area of strength,” as spending is on the rise among categories such as pharmaceuticals, travel and automotive. Chopra conceded that insurance continues to be a trouble spot for the networks, and the recent dilation in that particular sector is hard to overlook. Per iSpot.tv data, Geico’s 2023 TV spend is now at $169.1 million, down 50% versus its year-ago $339.7 million outlay.

FuboTV Taps iSpot for Incremental CTV Measurement
Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. iSpot’s cross-platform solution quantifies ad impressions delivered to incremental households not reached on linear TV, FuboTV said.

Songtradr announced a partnership with TikTok around the video-sharing platform’s Commercial Music Library. Under the deal, Songtradr is now a certified “Subscription Sound Partner,” supplying music for the Commercial Music Library, which gives businesses, organizations and creators access to pre-licensed, rights-safe music for organic content and paid advertising.

Amazon’s recent TV ad “Tache” has breathed new life into a deep-cut track from Queen called “Cool Cat” according to data from Songtradr, boosting its Spotify popularity score by over 33%.

Since the ad first aired on March 13, Songtradr data shows the track’s popularity score rose from 42, to its current score of 56. That puts it among the top 44% of songs on Spotify.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The book further features some fascinating and insightful essays from leading conservationists, including Jane Goodall, Paula Kahumbu from Wildlife Direct, Tara Stoinski from Dian Fossey Gorilla Fund, Krista Wright from Polar Bears International, Anish Andheria from Wildlife Conservation Trust, and Wes Sechrest from Re:wild.

The winner of the Award for Most Significant Technology—Measurement and Data is Inscape (VIZIO).

With support from P&G brands including, Always®, Bounty®, Cascade®, Charmin®, Dawn®, Downy®, Febreze®, Gillette® Intimate, Metamucil®, Pantene®, Swiffer®, Tide® and OLAY®, the one-hour benefit special, produced by iHeartMedia and P&G, will stream on iHeartRadio’s YouTube and Facebook pages as well as iHeartRadio’s PrideRadio.com, Revry, The Roku Channel and The Advocate Channel on June 15 at 8 p.m.