GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'

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Jun 13

Written By Guest User

MediaPostiSpot

Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement

GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off