TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of campaigns, allows iSpot and YouTube’s customers to quantify the unique reach and value YouTube properties deliver as part of overall media investments.

iSpot data is being integrated into Google’s Ad Data Hub for Measurement Partners, which will enable customers to better determine the value of YouTube as part of their investment in media campaigns.

The deal is important as YouTube, which owns the larges share of connected TV viewing, looks to compete with traditional TV companies for advertising dollars.

“While we expect consumers to maintain spending, a softer and likely uneven pace is projected for the balance of the year,” said the National Retail Federation’s Chief Economist Jack Kleinhenz.

However, the power of brand loyalty serves as a bright spot moving forward.

The Sunday Times partnered with employee experience platform, WorkL, to deliver fresh insights into what makes a Best Place to Work. Using 35 questions from WorkL’s employee engagement survey, and supported by written submissions that showcase core employee-centric initiatives and strategies, the awards measures employee engagement and wellbeing in the workplace, with Wunderkind International being selected in the ‘medium-sized organisation’ category for firms employing between 50–249 staff.

Distribution partnerships include 411 Music Group, Amuse Inc., Believe, Blowout Inc, Create Music Group, DistroKid, Downtown Artist & Label Services, Epidemic Sound, Falcon Music, Fuse Adventures in Audio, Heavy Duty, JK Records, Mound Media Inc., Music & New Co., Ltd., PT Musica, Score a Score, Songtradr, Stem Disintermedia, SoundOn, Sub Pop, Thematic Music, Two AM Music Global, and Vydia.

Vizio, for example, made $1.6 million in gross profit selling TVs in the first quarter of 2023. The company earned $73.8 million in profits on its Platform Plus business which includes advertising and viewer data.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 8-14, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Moreover, more publishers have implemented multiple measurement providers, from VideoAmp to iSpot.TV to Nielsen, Eusanio said. With Nielsen’s status as the default measurement provider now uncertain, the industry is working to adopt a patchwork of solutions.

iSpot, the TV measurement company, today announced that it has completed a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of campaigns, allows iSpot and YouTube’s customers to quantify the unique reach and value YouTube properties deliver as part of overall media investments.

Following a partnership announcement last year, vendor iSpot on Tuesday disclosed wrapping up a key integration with Google’s YouTube and YouTube TV to help measure the platforms’ reach against the broader TV landscape.

Platinum: Brierley
Gold: Kobie
Silver: Brandmovers
Bronze: Cheetah Digital by Marigold
Honorable Mention: Bounteous

As well, hardware makers Samsung, LG, Roku, and Vizio all have a free, ad-supported offering. Vizio’s WatchFree+, for instance, has 270 FAST channels of programming.

Telly is betting on the growing enthusiasm among ad buyers to take advantage of connected TV, as they shift money from older forms of media, including broadcast and cable.

Advertisers are looking for more insights into attribution metrics, said Valentino, noting that proving out business results from advertising is now possible in its programmatic marketplace through its partnership with EDO, as well as metrics from VideoAmp, Nielsen, iSpot.tv and Samba TV.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The insurance carrier was No. 1 in ad impressions and media spending during the first three months of the year, according to iSpot.tv.

Data from Wunderkind’s Marketing Pulse, which analysed over 195.1 million shopper journeys, showed that UK digital revenues in April were up +57.3% year-on-year, with Easter delivering a key boost to online performance.

New data from Tubular Labs indicates that short videos under 60 seconds in length are the best performing content on YouTube that originates from the top five U.S. broadcast and cable properties.

The new Tubular Labs study found that shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties from Sept. 2022 through April 2023, up from 27% during the same period from 2021 to 2022.

With YouTube challenging other video outlets, linear and streaming, for ad dollars as the upfront marketplace gets underway, Tubular Labs shared data on how U.S. broadcast and cable companies used YouTube this past season (from September 2022 to April 2023). — Antoinette Siu

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A FAST like Samsung Plus, for example, might have over 250 channels in the U.S., but making consumers aware or connecting them to that content isn’t always a simple task.“We see from how many channels people watch on Samsung, on Roku, on LG, on Vizio…it’s very little,” Gutman noted. “Most people don’t even know how much access they have to content.”