There’s a new type of TV coming for Samsung, LG, and Vizio, and it’s completely free if you don’t count the price of your attention — or data. Telly, a company created by Pluto TV co-founder Ilya Pozin, offers up a TV that makes up for its nonexistent price tag by showing constant advertisements in a second, smaller display.

Chevrolet’s “Big Life” racked up 214.6 million TV ad impressions during the week of May 1-7, landing it in first place on iSpot.tv’s ranking of the top five most-seen auto ads.

On the hardware side, Amazon’s Fire platform will get its own FAST family of linear channels. That will give it parity with the Roku Channel, which renewed original series The Great American Baking Show, and Samsung TV Plus, which is launching a Conan O’Brien channel. Vizio added another layer to its FAST feast, launching a branded content studio featuring shows from Michelle Hobgood and Rance Nix.

AskGamblers used data from Nielsen and iSpot.tv to craft three charts highlighting the trends behind the recent growth in television ad spend by companies in the gambling industry. These charts spotlight the gaming industry as a whole as well as the sports betting sector—one of the primary revenue drivers in the gaming space. Read on to find out how this growing industry is shaping up.

VideoAmp, iSpot and Comscore all asserted their progress in securing MRC accreditation during a recent JIC summit.

Accreditation or not, buyers are moving ahead with their plans to transition to alt currencies.

“We are working with everyone. VideoAmp, Samba TV, iSpot,“ Disney’s Ferro said. “We’re talking about measurement expansion. I think it's important to differentiate between measurement and currency. Nielsen will be the currency in this upfront.

Despite Tucker Carlson’s unique popularity, he did not appeal to a wide variety of advertisers. The top advertisers during Tucker Carlson Tonight, according to iSpot.tv, were Fox itself, MyPillow, a product created by conservative entrepreneur Mike Lindell, and a nutritional supplement company called Balance of Nature. Outside of Fox, these are not the most recognizable brand names to the average person.

Viewing time might increase even more for the service in the near future, thanks to its rollout on VIZIO smart TVs in late April. That expanded reach, plus the new features added in its most recent updates, could mean Frndly TV sees sustained growth in the months to come.

Vizio launched an ACR-based panel late last year, and used its recent NewFronts presentation to unveil a new analytics platform that makes Inscape’s ACR data available for custom campaign planning. (Inscape is Vizio’s data and analytics subsidiary.)

According to ad-measurement firm iSpot, national sports gambling TV spots grew from $17.6 million in 2018, the year of the Supreme Court decision, to $278.4 million last year ($110 million in 2023 through April 30). And those figures do not include local TV or other outlets including websites, social media, billboards, radio and podcasts.

Dan Loewenberg, VP, media partnerships, iSpot, said: “Brands understand there are unique and valuable audiences consuming premium content on streaming properties, but need independent, reliable measurement to scale investments across linear and streaming with confidence.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Amazon also announced VideoAmp and iSpot were announced as new streaming TV measurement services available to advertisers seeking to measure cross-screen impressions in addition to the first-party measurement options available within Amazon Ads.

Early in the month, Warner Bros. Discover Ad Sales said it was partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly “to further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences”, having already picked VideoAmp, iSpot.tv and Comscore for cross-screen measurement.

NBCU has been among the media companies that has been most aggressive in finding alternatives to Nielsen for national measurement. NBCU has said it plans to transact using iSpot.TV in some upfront deals this year.

Automakers spent nearly the same on national TV spending in April than they did a year ago, per iSpot.tv.

Estimated spending for April 2023 was $200.7 million, which is down only slightly from the $200.8 million spent in April 2022.

Yaccarino has also been a thorn in the side of legacy ratings giant Nielsen. She played a key role in NBCUniversal's move away from Nielsen ratings, and has tried to influence the rest of the TV industry to follow suit. Under Yaccarino, NBCUniversal has offered to let advertisers buy ads using non-Nielsen ratings from competitors like VideoAmp and iSpot.tv.

Advertisers spent an estimated $32.4 million during NBC's five-hour Kentucky Derby telecast (2:30-7:30pm ET) last Saturday, a figure that’s down 5% from $34.1 million spent in 2022, according to an analysis of iSpot.tv data by SBJ's David Broughton. The decline was prevalent among the biggest spenders, as this year's top 10 advertisers spent 10% less than last year's top 10.

Leveraging iSpot’s cross-platform TV measurement solution, Fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to account for co-viewing.

Marigold™, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, announced the availability of SMS for Emma by Marigold customers, offering a fully integrated marketing platform that allows marketers to create personalized campaigns across email, web, and SMS.