Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms.

Super Bowl season is one of the hottest times of the year for consumers to buy new television sets, but at least one hardware maker saw their sales momentum slump during the key retail quarter this year.

As of May 11, 2023, the average one-year price target for VIZIO Holding Corp - is 13.61. The forecasts range from a low of 11.11 to a high of $17.85. The average price target represents an increase of 70.31% from its latest reported closing price of 7.99.

Back in 2021, she put out a call to the emerging crop of alt measurement suppliers, gaining interest from around a dozen suppliers. In early 2022, she picked VideoAmp, iSpot.tv and Comscore to provide cross-screen measurement.

It has been noted that Carlson’s show has been largely supported by so-called “direct response” advertisements, which generally have lower-price advertisements. The top advertisers, according to iSpot.TV, were MyPillow, supplement maker Balance of Nature, and Fox News itself.

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today it has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

Through iSpot’s cross-platform TV measurement solution, the sports-focused streaming service can now quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to account for co-viewing.

Fubo also recently announced a partnership with iSpot.tv to help measure its video advertising across its platform. Services like this let companies like Fubo better sell ads by showing potential ad buyers how and where their ads will be seen.

FuboTV, the US sports-first live TV streaming platform, has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

Putting the needs to team into context, Fubo noted an iSpot measurement study for three major TV advertisers across distinct industries finding that on average, 40% of ad impressions served on Fubo reached incremental households that are unreachable on linear TV.

According to Marigold’s recently published Global Consumer Trends Index 2023, consumers are frustrated. The survey found that 49% of global consumers are annoyed by irrelevant content or offers from brands, 32% are frustrated by messaging that doesn’t recognize their history, 35% are turned off by messaging based on information they haven’t directly shared.

Tubular Labs released their findings around YouTube viewership trends for U.S. audiences during the first quarter of 2023, revealing the top categories and creators on the platform. Understanding the insights can help brands and publishers alike identify trends and maximize the impact of dollars and resources spent.

Irvine based TV maker and media company Vizio Holding Corp. (NYSE: Vizio) was down 7.4% to $8.01 and a $1.5 billion market cap. The company reported net revenue of $356.7 million, down from $485.5 million last year.

Fubo is now partnering with iSpot to support connected TV measurement, quantifying ad impressions delivered to incremental households beyond linear TV (plus person-level estimates for co-viewing).

Okay, so what does this mean for advertisers? Well, while Carlson might have had one of the most-watched television shows in the country, his often racist and controversial tirades made marketers unsurprisingly uncomfortable, and advertiser boycotts of his program have popped up every couple of years.

FuboTV Inc., the leading sports-first live TV streaming platform, announced it has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory.

Using iSpot’s cross-platform tool, FuboTV said it’s now able to quantify the number of ad impressions delivered to incremental households that aren’t reachable on linear television. iSpot also provides person-level audience estimates to account for co-viewing, or viewing happening when there’s more than one person watching in a home.

Vizio’s Platform Plus business had a gross profit of $73.8 million, up 14% from $64.9 million as revenues climbed 22% to $125.5 million from $102 million.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.