Cable networks once again dominate the chart, with Discovery taking second place to hype Naked and Afraid: Last One Standing, MTV grabbing third for the 2023 MTV Movie & TV Awards, National Geographic taking fourth for its new biographical drama limited series A Small Light, and HGTV giving some love to Home Town Takeover in fifth.

This could be down to NBCUniversal’s deal with iSpot, used by clients for some of their Upfront buys this year, across linear networks and the Peacock streaming service. NBCU has been vocal in its criticism of Nielsen since 2016, and last year formed a group called The Currency Council to accelerate adoption of different currencies.

Buyers and sellers are still playing with alternative currencies such as VideoAmp, iSpot are Comscore, but nothing will take the place of C3/C7 ratings in a majority of this year’s upfront sales.

According to iSpot they found 40% of ad impressions on Fubo reach households that are typically not reachable on linear TV. Also 17% of ad impressions where delivered by live sporting events.

Sports-oriented streaming service Fubo said it is working with measurement and analytics company iSpot.tv to measure the incremental reach of its connected-TV viewership for advertisers.

Smart-TV maker Vizio reported better-than-expected results for the first quarter but still saw total revenue slump 27% as consumers cut spending in a time of ongoing inflation and economic worries.

The Madison Avenue moves didn’t escape notice. For years, Carlson’s “Tucker Carlson Tonight” has largely been supported by so-called “direct response” advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis.

Groups like Polar Bears International, a team of researchers and volunteers partnered with Wapusk National Park, are working to keep polar bears afloat. As one of the largest concentrations of female birthing dens in the world, the park offers cam viewers an exciting chance to see this iconic species in its natural habitat.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 1-7, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

YouTube TV was ranked second (48%) behind Hulu (74%) in an iSpot survey asking advertisers which platforms they planned to allocate spending to during upfront season. According to reporting from The Information, YouTube could land $7 billion in ad commitments during the upfront season.

According to an analysis by TV measurement company iSpot, travel industry advertising during live sports rose from $170 million with 8 billion household TV ad impressions in 2021 to $404.9 million with 14.3 billion household TV ad impressions in 2022.

“Organisations that understand digital and technology at an executive level will win the race to talent and the customer. Investment and resourcing are needed in these departments. And the irony is, data is the language of the executives that will drive the flywheel for further investment,” says Cheetah Digital founder Billy Loizou.

“We like to call Jaxta a company with microcap valuation and a billion dollar board and it is heavily supported by a company in America called Songtradr,” Athanasiou said.

Songtradr is a global B2B music rights and licensing marketplace platform.

NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

The worst presentation has to go to Vizio, which inexplicably showcased cheesy computer renderings of a "powering transformation together" living room image for nearly half its presentation, with actual presenters squeezed into a little thumbnail portion of the screen.

Flonase thrives during allergy season, with the brand making the top 10 list of OTC and Rx brands during the month of April, according to data from iSpot.tv.

On its part, Paramount will allow Nielsen panel, Nielsen panel and big data, VideoAmp and Comscore as currencies in its upfront dealmaking. Halley noted that iSpot.tv is also in the process of being adopted by the company, and expects to make it available by the fall.

For years, Carlson’s ‘Tucker Carlson Tonight’ has largely been supported by so-called ‘direct response’ advertisers, which typically pay a lower price in exchange for allowing the network to place their commercials on an as-needed basis,” Steinberg explained, adding:

If I understood Fisher correctly, that sounds to me like it's the opposite of certifying currencies, and more about establishing floors for which they can even be considered.

Fortunately for Fox, this means that this most recent outing of the game was the most-watched ever. The 2015 running of the final attracted 114.4 million viewers, while the 2022 final saw 112.3 million viewers. The new figure for the Super Bowl is also closer to iSpot’s estimate of 118.2 million.