Revry werks the main stage. LGBTQ+ streamer Revry surprised advertisers with a presentation far more fabulous than the typical pitch, Ad Age’s Parker Herren writes.

Instead of profiting from TV sales, Roettgers reports Pozin’s new company, called Teevee Corporation, would make money off of the ads that appear on TV’s secondary screen. The idea isn’t as ridiculous as it sounds, as Vizio, for example, already makes far more money from ads and commissions than it does from selling TVs.

At NBC Universal (NBCU), “measurement innovation and measurement transformation are always top of mind,” Zhang said. Which is why NBCU has been a huge advocate of more competition and evolution in the measurement space. Through more than 150 RFPs, the network “narrowed down and organized measurement solutions into seven categories and then zoomed into the cross-platform audience measurement space.” NBCU then certified iSpot and VideoAmp as its currencies for advanced audiences.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today announced that SMS is now available for Emma by Marigold customers. This new, fully integrated offering allows marketers to execute personalized campaigns across email, web and SMS directly from the Emma platform, with no new training or enablement required. By providing a centralized platform where marketers can use the same contact lists, campaign setup process and reporting for both email and SMS, Marigold helps marketers deliver personalized campaigns faster.

Revry was onstage on Wednesday as the first LGBTQ-focused presentation in the NewFronts’ history, with an energy-fueled performance that included dancing and Wizard of Oz costumes.

Revry, the streaming service aimed at the LGBTQ+ community, showed of a slate of new programming at its NewFronts presentation on Wednesday.

VIZIO’s Household Connect omnichannel advertising solution just got even more powerful.

It now includes Experian’s Consumer Sync identity resolution, which brings enhanced targeting, measurement, analytics and attribution capabilities on top of the already-powerful cross-device reach.

“Nielsen’s ratings stayed the dominant currency in TV ad deals even after the suspension because of the company’s size and longstanding clout. But the incident gave competitors such as Comscore Inc., VideoAmp, iSpot.tv and EDO, which offer measurement services to ad buyers, an opening to push their products,” WSJ writes.

For the most recent Beijing Winter Olympics in 2022, NBCU averaged 11.4 million Nielsen-measured prime-time viewers for the 16 day event -- a record low for any Olympics. NBCU pulled in an estimated $1.7 billion in national TV advertising sales, according to iSpot.tv.

Perhaps as a result, ad time has kept climbing in primetime in the January through April timeframe. TVREV analyzed data from iSpot looking at primetime TV ad minutes in January through April over the last six years, and ad minutes are up significantly for the Big Four networks and ESPN, both year-over-year and compared to 2018.

NBCUniversal, which has been pushing a “multi-currency framework” for advertising deals for the past several years, now has multiple currencies: iSpot and VideoAmp.

iSpot.tv, the real-time TV measurement company, today revealed its new Ace Spotlight Video Ad Awards to highlight the year’s best breakthrough commercials so far. Examining tens of thousands of ads from January through April 2023, iSpot names the 25 ads that broke through best with audiences across metrics including attention, likeability, brand recognition, positive purchase intent and more.

Among the stated goals of the JIC was to set the standards and criteria needed to certify multiple measurement currencies for the premium video ad marketplace. Seven audience measurement companies were invited to take part in the certification process; ComscoreSCOR +5.3%, iSpot, Nielsen, Samba TV, Innovid-TVSquared, VideoAmp and 605. The JIC set an April 28 deadline for all submissions for the first round of certification. The goal is to have the certification completed next year.

Gen Z is not as worried about their shopping and spending habits during economic uncertainty as older generations, according to new research from Wunderkind.

According to a recent analysis by CreatorIQ, posts by creators that mention #ChatGPT, #OpenAI, #AI, and #ArtificialIntelligence have generated over 732 million video views and 83 million engagements in the last 14 months. The combined following of these creators is over 3.6 billion.

The bZ4X campaign is a fully integrated campaign extending across CTV, digital video, digital content, programmatic, paid social, digital OOH and audio. Digital content/video includes partners such as Vizio, Condé Nast Traveler, SELF, Vice, YouTube and Waze.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Crackle Connex continues to offer brands 360 data and measurement capabilities with partners such as Experian, InMarket, iSpot.tv, LiveRamp, Transunion and Nielsen Catalina.

Crackle Connex continues to offer brands 360 data and measurement capabilities with partners such as Experian, InMarket, iSpot.tv, LiveRamp, Transunion and Nielsen Catalina.

Trump's SuperPAC (political action committee) "Make America Great Again" has spent $1.97 million since March 31 -- coming from 584 equivalent 30-second airings, resulting in 472.6 million impressions, according to estimates from iSpot.tv.