According to Marigold’s Buyer’s Guide to Omnichannel Loyalty, brands should consider the essential capabilities of their loyalty system to deliver a cohesive and unified customer experience, regardless of the channel or touchpoint. However, not all loyalty systems are created equal, and QSRs must ensure that their loyalty program has essential capabilities to drive engagement and revenue growth.

Wulfric Light-Wilkinson, General Manager at Wunderkind International, commented: “Effective cross-channel and cross-device customer identification is the starting block for successful consumer engagement. It’s only then that retailers can unlock the insight needed to join the dots in shoppers’ buying journeys and deliver the personalised, rich and relevant brand interactions shoppers now expect.”

New data from Wunderkind, the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

Amazon is following the lead of Roku, Samsung, LG, Vizio, and Google TV by building a suite of free channels into the Fire TV experience. Appropriately called Fire TV Channels, the content is available on the “Free” tab from the Fire TV menu bar.

Notably, Home Town Takeover has the highest iSpot Attention Index (118) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Last year, 37 advertisers spent a combined $33.8 million for 118 spots (61 unique) during the day’s coverage of the derby and other races at Churchill Downs, according to iSpot.tv data analyzed by Sports Business Journal. That averages out at more than $286,000 per spot (but probably is priced less thanks to multi-spot discounts and other enticements).

The new figure is also closer to the audience estimated by Nielsen competitor iSpot, which in February said that game drew an average minute TV audience of approximately 118.2 million viewers. The game notched more than 5 billion ad impressions during the game, with 64.1% of all TV ad deliveries on the day airing on Fox and Fox Deportes, per iSpot data shared with Marketing Dive.

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences

Age of ads: Amazon added VideoAmp and iSpot as streaming measurement providers to give advertisers more ways to measure the effectiveness of their ads. Freevee will soon roll out “brand storytelling ads,” which let brands tell sequential stories over the span of several ad breaks.

On Monday, Amazon announced that advertisers can now use iSpot and VideoAmp to measure cross-screen impressions and reach, including for out-of-home campaigns and local television stations.

“The voice of the consumer is one of the most important signals a brand can consider when building a roadmap for success.” That’s one of the key points made in Marigold’s 2023 U.S. Consumer Trends Report, which reveals the latest trends and insights to help marketers align with consumer needs and build strong relationships in today's economic climate.

Mobile accounts for more than 50% of all opens on email, and mobile users check email three times more often than desktop users, according to a report from Campaign Monitor. That shows that, when considering email marketing, mobile accessibility should remain front of mind.

As a result, the vast majority of UK households are still committed to downsizing their spending. According to research from Wunderkind, 30% of UK households are cutting back on essential spending – including items like food – while a further 64% are cutting non-essential, or discretionary spending.

In a word: volume. There’s simply more of everything. There are more TV shows to place ads in, more social media platforms to distribute targeted messaging through, and more creators and influencers to partner with.

Yet again the NBA dominates Inscape's ranking of most-watched programming on TV, capturing 4.50% viewership share from April 24-30 — a slight decline from the previous week's 5.53%. Meanwhile, the NFL draft accounted for 2.71% of minutes watched, putting it in second place.

The biggest difference between Freevee and Fire TV Channels is that the latter service will only be available to Fire TV device users. That brings Amazon in line with companies like VIZIO and Samsung, who manufacture their own devices and use them as a platform for a free streaming service exclusive to that brand with VIZIO WatchFree+ and Samsung TV Plus, respectively.

Vizio has launched a branded content studio. The content slate includes “3 Pointers,” featuring sports-themed hacks; organizing show “Clean Break”; food and travel focused “Island Eats”; travel show “City Limits”; and “From the Ground Up,” showcasing industry experts and entrepreneurs.

Smart TV company Vizio announced the launch of a new branded content studio called VCBS, working with brands like BetMGM to create custom video series. Vizio also promoted WatchFree+, its free, ad-supported streaming TV service, which now has over 260 linear TV channels as well as an on demand library.

iSpot.TV, one of the measurement companies offering a big data alternative to Nielsen, calculated that the Super Bowl had 118.2 million viewers

Nielsen’s revisions appear to narrow the reporting gulf between the company and rival iSpot.tv, which reported an average minute audience of 118.2 million for the Super Bowl audiences. Previously, iSpot showed a 4.6% bigger audience than Nielsen. Now, the gap is only 2.7%.