iSpot data reveals that Watters’s show actually delivered a higher share of Fox News household TV ad impressions from Jan. 1-April 23, with 6.57% vs. 5.99% for Carlson. That’s also with 33% fewer ad airings (Carlson had well-watched re-airs in late night).

Verizon’s household TV ad impressions grew 64% year-over-year in the recent quarter, despite a smaller share allocated toward NFL games, according to iSpot’s Q1 TV ad report.

As of Fall 2022, a report from TVREV showed the proliferation of FAST channels over the past five years includes the 60 million viewers using offerings built into TV operating systems (e.g., Samsung TV), 50 million using device-based offerings like the Roku Channel, and the 30 million-and-quickly-growing using apps like Paramount’s Pluto and Amazon’s Freevee.

Tubular Labs, the leader in global social video intelligence, today released findings around U.S. YouTube trends during the first quarter of 2023. Understanding the top categories and creators on the platform can help brands and publishers alike identify trends and maximize the impact of dollars and resources spent.

But what drove this massive movement? According to an analysis by leading creator marketing platform CreatorIQ, creator posts mentioning #ChatGPT, #OpenAI, #AI, and #ArtificialIntelligence have driven more than 732 million video views and 83 million engagements on Instagram, TikTok and YouTube over the last 14 months.

On the heels of this launch, in October 2022, Hydrafacial saw its highest-ever month of earned media value, at $1.6 million, according to Tribe Dynamics. At the time, Lopez, who has 243 million followers, posted about the partnership on her Instagram Stories. Increasing awareness is a key goal for Hydrafacial.

For decades, Nielsen was the only TV currency, and it kept its spot despite the birth of new TV measurement companies over the past decade or so, including VideoAmp, iSpot and Samba.

Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming.

National ad spend during the month of April for “Tucker Carlson Tonight” amounted to an estimated $10.1 million, according to iSpot, and $51.8 million year to date. Outside of Fox’s own promotions, top advertisers in Carlson’s show included MyPillow, WeatherTech and SiriusXM.

This is TV’s current culture clash in a nutshell. The only way to resolve it is to end the tug-of-war match and use the panel and person-based data to back up the household-level ACR data, which helps brands feel that they are hitting the right streaming consumers in the right places. This is why panels are so hot right now, and why alternative currency provider iSpot recently invested in panel-based measurement platform TVision.

It seems that this real-time capability would work really well in an integrated or cross-platform type of view. So I understand you have linear TV partnerships with Samba and iSpot.tv. Can you talk a little bit about those?

Just ahead of this year’s NewFronts and Upfronts, iSpot is offering a “sneak preview” of its Q1 2023 TV ad report, released later this week. It highlights “all of the big trends from last quarter, along with the most interesting year-over-year trends.”

Television advertising impressions were up 3.24% to 2.09 trillion in the first quarter compared to a year ago, according to new figures from iSpot.tv

Finalists for the awards include executives, managers and products at Allen Media Group, Blue Ant Media, Fox Corporation’s Tubi, Revry, Roku, Paramount Global, Samsung, Warner Bros Discovery and Vizio.

Finalists for the awards include executives, managers and products at Allen Media Group, Blue Ant Media, Fox Corporation’s Tubi, Revry, Roku, Paramount Global, Samsung, Warner Bros Discovery and Vizio.

When humans step in to save them, mothers can end up rejecting their babies. This is likely because mothers are more stressed when giving birth in captivity than in the wild, according to the report.

It has now been a little over a year since Blu’s victory, and OFM caught up with her to see what’s new. In addition to continuing to evolve and use her platform for good, Blu recently hosted Stitch, Please!, a costume design competition mini-series that is now available to stream on Revry.

Indeed, a recent report [download page] from CreatorIQ has found that brands are increasingly leveraging nano- and micro-influencers, with fewer increasing their use of “powerhouse” influencers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.