TV off is a known industry technical/reporting problem that, according to a GroupM/iSpot.tv study, means that 8% to 10% of the CTV impressions being paid for by advertisers actually have zero chance of having been seen by consumers.

Ny-Ålesund in Svalbard, Norway, sits deep within the Arctic Circle, about 700 miles from the north pole. It has about 35 year-round residents, but in summer the population swells to more than 100 as scientists fly in from around the world. Life in the town centres around saunas, sled dogs, and a weekly evening gathering called Strikk og Drikk, or Knit and Sip.

Global consumers have faced round after round of economic uncertainty over the past several years. Inflation. Layoffs. Stock market turmoil. All are highly visible concerns that rightly have consumers tightening their pursestrings and budgeting their money.

As soon as anything finds popularity on social media, there’s an understandable desire to capitalize. How can brands make the most out of a viral idea with their own social media presence, or how can advertising grasp onto a popularity song to extend brand affinity?

LGBTQ+ streaming platform Revry will launch an ad network this year, the media company announced today. PrismRiot will allow advertisers to reach LGBTQ+ audiences across Revry’s owned platform and network of FAST channels as well as on other platforms.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for April 17-23, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

For the second week in a row, NBA basketball leads Inscape's ranking of the most-watched programing on TV. Playoff games racked up a 5.53% viewership share from Apr. 17-23, up from 3.99% the previous week. NHL, also in the post-season, takes second place with 1.68% of minutes watched.

Connected entertainment specialist VIZIO has added new partners, features, and analytics to its Household Connect cross-device advertising solution, which it says will help marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets and mobile devices.

Vizio said it is working with Experian’s Consumer Sync identity resolution platform to enhance the targeting, measurement, analytics and attribution of cross-device ad campaigns running on Vizio’s Household Connect.

VIZIO (NYSE: VZIO) today announced the addition of new partners, features, and analytics to its Household Connect cross-device advertising solution, helping marketers extend TV-first campaigns to additional devices within the VIZIO household, including computers, tablets, and mobile devices.

iSpot.tv, the real-time TV measurement company, today released its Q1 2023 State of TV Advertising report, showcasing key themes from the year’s first quarter as brands and networks continue making adjustments to TV’s shifting landscape. Importantly, the report showed that household TV ad impressions grew by 3.2% year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming.

Last year, Tucker Carlson Tonight didn’t sell as many ads as it did previously, but the show still surpassed the ad sales from other Fox programs. Carlson’s show accounted for 16 percent of Fox News’s total ad revenue in 2020, according to analytics firm iSpot.tv and reported on by Forbes. In 2020, it sold $108.3 million in advertisements, which is lower than the $190 million sold in 2018 but higher than shows from hosts Sean Hannity and Laura Ingraham, according to Forbes.

Resting harbour seals alongside nesting seabird colonies are drawing the hungry carnivores closer, said Joanna Sulich, a biologist with conservation nonprofit Polar Bears International.

“For many researchers who are studying those birds, it’s something of concern,” Sulich said.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold Experiences for Enterprise to its Selligent customers. Designed to address the needs of global organizations, Marigold Experiences for Enterprise makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero- and first-party data, preference insights and purchase intentions at speed and scale.

Relationship marketing platform Marigold has launched a solution that it says helps non-technical marketers create interactive experiences that collect zero- and first-party data.

The goal is to ensure that “marketers can collect all important PII and zero-party data with the necessary opt-in permissions,” says Nick Watson, Vice President of Client Success, EMEA at Marigold.

According to research from CreatorIQ, the largest end-to-end influencer platform, Instagram, TikTok and YouTube posts with hashtags such as #ChatGPT, #OpenAI, #AI and/or #ArtificialIntelligence have accumulated a massive 83M engagements and 732M video views over the last 14 months, with things really heating up upon the launch of OpenAI’s ChatGPT in November 2022.

Marketing Executive of the Year
Dan Robbins, VP Marketing and Partner Solutions, Roku
Elizabeth Buhn, VP Platform & Content Marketing, VIZIO
Nicole Parlapiano, Chief Marketing Officer, Tubi
Aileen Del Cid, Head of Marketing, Samsung TV Plus

Combined, FilmRise’s top five single-series channels accumulated nearly 25 billion streaming minutes in 2022, they say. Vizio has a bird’s eye view of streaming viewers via ACR data from its smart-TV app, letting the company observe “lean back” behavior. Greg Barnard, director of content acquisitions and strategy, says franchise channels are a strong draw.

Marigold launched Marigold Experiences for Enterprise to its Selligent customers. Designed to address the needs of global organizations, Marigold Experiences for Enterprise makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero- and first-party data, preference insights and purchase intentions at speed and scale.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold Experiences for Enterprise to its Selligent customers.