Marigold, a global leader in martech that delivers relationship marketing solutions to help marketers acquire, grow and retain customers, has extended its Marigold Experiences for Enterprise solution to Selligent customers.

VIZIO has launched its Spring Showcase on WatchFree+, which is the #2 most-watched free entertainment destination on VIZIO Smart TVs. The Spring Showcase is a collection of curated programming, featuring a mix of new and nostalgic entertainment, including exclusives such as Drag Race Down Under, Samuel L Jackson: Did I Stutter, and Prince Harry: Being The Spare.

A lot of consumers are really feeling the pressure of the current economic situation that has affected the entire world.

There is a lot of unpredictability at hand and the current economic fears are resulting in consumers spending less.

Marigold Launches Marigold Experiences for Enterprise, Bringing Powerful Zero-Party Data and Personalisation Capabilities to Selligent Customers

Since the 2018 ruling, 33 states and the District of Columbia has introduced legalized sports betting opportunities. In 2019, sportsbooks aired $21.4 million in national television commercials. Last year, the amount spiked to $314 million, according to iSpot.tv.

"A polar bear's life is tied to the sea ice," writes Krista Wright, the executive director of Polar Bear International, in The New Big 5.

Representatives from the KC Zoo and Polar Bears International join Bill on the couch to chat about the large, gregarious animals and best ways to keep them safe and thriving. Polar Bears International conducts research to ensure they are conserving Polar Bears and the sea ice they live on. The KC Zoo is hosting a lecture tonight to share information about the work they’re doing for the world from right here in KC.

Although global turmoil and economic uncertainty have many consumers tightening their belts, one cohort remains confident about the future: Gen Z.

According to a new report from performance marketing company Wunderkind, only 22% of Gen Z respondents feel like they need to reduce discretionary spending amidst today’s economic environment. With $360 billion in disposable income and buying power on the rise, that’s good news for brands marketing to this segment.

THE CONSUMERS MOST LIKELY TO KEEP BUYING DURING THE DOWNTURNPerformance marketing company Wunderkind gave Datacenter Weekly an exclusive first look at its new study titled “The Industry Pulse: Consumer Spending During Economic Uncertainty,” based on a survey of 500 consumers in the U.S.

Vizio has unleashed fresh seasonal content for its free ad-supported streaming service WatchFree+, launching on Friday Spring Showcase, a curated collection of programming.

VIZIO Ads has partnered with IRIS.TV, a video-level data company that enables contextual targeting for CTV. Advertisers accessing VIZIO’s CTV inventory can use IRIS.TV’s data to check for brand-suitable content. The smart TV manufacturer uses IRIS_ID to label content, thereby allowing third-party brand safety providers to verify brand safety and run contextual analysis.

Vizio has made an app for Frndly TV, a low-cost family-focused TV service. Available on all of its Vizio Smart TVs, the Frndly TV app offers A+E, Hallmark Channel, The History Channel, MeTV, Lifetime, INSP, Game Show Network, Movies!, GAC Family, and more channels among the 45 live TV networks. In addition to more than 1000 hours of content, users can access full libraries from channels like Dove Channel.

Sports fans don't need to go too far to see or hear just how prevalent sports betting advertising has become in the North American market. Sportsbook advertising at venues, on television, radio, and social media channels has become not only normalized, but overwhelming, forcing many entities involved in the industry to take action.

Despite ongoing worries about an economic slowdown or recession in the U.S., the TV measurement firm iSpot.tv has released a new survey that shows relatively bullish sentiment going into the 2023 TV Upfronts.

According to recent data from iSpot.tv shared with WardsAuto, Ram's "To Be a Ram: Have Heart" commercial leads the top-five ranking of most seen auto ads on TV for April 10-16. The spot garnered 217.8 million national TV ad impressions, a 28.9% increase from the previous week. Estimated national TV ad spend for the spot was also up 60.4% week-over-week.

To address this threat, Polar Bears International is urging polar bear lovers to advocate for climate action this Earth Day. PBI is asking people to share the latest Synthesis Report of the Sixth Assessment of the Intergovernmental Panel on Climate Change; considering it as a roadmap for a stable climate.

​​Resting harbour seals alongside nesting seabird colonies are drawing the hungry carnivores closer, said Joanna Sulich, a biologist with conservation nonprofit Polar Bears International.

"For many researchers who are studying those birds, it's something of concern," Sulich said.

Seventy percent of marketers expected budget cuts from 2022 to continue into 2023, according to data from performance marketing firm Wunderkind.

“Many of us are seeing budgets shrink year over year,” said Richard Jones, chief revenue officer at Wunderkind, during a recent Tech-Talk Webinar. “And many are feeling the heat in terms of hitting their 2023 revenue goals.”

Consumer Spending During Economic Uncertainty, a study by Wunderkind. Of the Gen Z consumers polled, 78% have no plans to reduce their personal spending — a boon to marketers given that this cohort boasts $360 billion in disposable income, the study notes.

The most popular email marketing software options include Mailchimp, Constant Contact, and Campaign Monitor. When choosing an email marketing tool, it\’s essential to consider factors like ease of use, customization options, and integration with other tools and systems.