Your closing should build on the desire created in the prior step and urge action. Summarize your best takeaways and lead into a call to action such as a link to a landing page or “Contact us” page. Campaign Monitor reports that a button instead of a text link can boost conversion rates by as much as 28%. As Campaign Monitor also suggests, you might say “farewell” or show your gratitude.

Revry is the only LGBTQ-first media network dedicated to the authentic representation of the queer community. Revry’s free ad-supported TV service and on-demand LGBTQ+ movies, series, news, and music, inspire the exploration of original and classic queer programming for audiences worldwide

Universal Studios is still big on national TV -- 801.9 billion impressions from TV messaging over a two-week period, according to iSpot.tv's projections.-- twice as much as the next movie, “Chevalier” (at 402.9 billion) which has yet to open.

The IMF may have given the UK economy a sick (man of Europe?) note this week, but when it comes to ecommerce, things are looking reasonably healthy. Data from GfK and Wunderkind both point to March’s figures showing consumer confidence up two points on this time last year and with digital revenues in the UK up 36.6%.

You can watch the 2023 Google Pixel basketball commercial here on iSpot.tv.

We have partnered with the likes of Vizio and Samba for ACR data. The likes of iSpot for measurement and we have also signed a deal with Netflix to be one of their demand partners. All this helps us to connect the rapidly growing and fragmented CTV (and digital) advertising ecosystem.

Have your TikTok and other social feeds seemed completely overwhelmed with videos and posts about ChatGPT and AI lately? There’s a good reason for that: According to creator marketing platform CreatorIQ, creators and influencers have been heavily embracing generative AI tools as a talking point—and media consumers have been endorsing that content choice.

In June 2022, after over two years of research and development with a team of skincare experts, Bieber launched her skincare line, rhode, with content and consumer connection at the foundation.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing -- with paid advertising and media value nearly half the total for the first three months of the year vs. a year ago, according to estimates from iSpot.tv.

The climate crisis poses the “single most important threat” to the survival of polar bears, according to the International Union for Conservation of Nature Red List. The burning of fossil fuels and clearing of forests is warming the Arctic almost four times faster than the global average, melting the sea ice that provides polar bears with hunting space, breeding grounds and habitat and helps keep the rest of us cool.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has revealed.

Data from Wunderkind’s Marketing Pulse, which analysed over 149.2 million shopper journeys, found that UK digital revenues in March rose +36.6% year-on-year, and also revealed that web traffic to retailers’ websites across Q1 (01 January – 31 March 2023) saw a +41.6% uplift year-on-year.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, data shows.

Online retail revenues rose significantly year-on-year in March, despite cost-of-living pressures continuing to squeeze household budgets, the latest data from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has revealed.

We are pleased to share The Black Creators & Businesses Breaking Records exclusive report from CreatorIQ

Few sectors of the marketing world have exploded as much as creator-led marketing. According to data released today by influencer marketing platform CreatorIQ, the number of active creator-led campaigns managed through the company’s platform increased 50% year-over-year from 2021 - 2022.

Channels owned by equipment manufacturers; Wolk mentions “Amazon Freevee, LG Channels, The Roku Channel, Samsung TV Plus and Vizio WatchFree+.” These services benefit from being prominently featured on the devices’ user interface and from being able to access users’ content viewing data.

Dodge is putting the pedal to the metal with its commercial for the new Hornet, which takes first place on iSpot.tv’s most-seen auto ads ranking for April 3-9. The spot generated 189.3 million national TV ad impressions – an 812% increase compared to the previous week – with an 85% increase in estimated TV ad spend and a 1,488% increase in ad airings week-over-week. News programming delivered top impressions counts, led by CNN Tonight, The Lead With Jake Tapper and CBS Mornings.

Food Network’s Ciao House tops the Promo Mojo ranker for the week ended April 9, making it TV’s most promoted show.

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.