Citing data from iSpot.tv, published reports say combined sales revenue for the 2022 NBA Playoffs for Disney (ESPN/ABC) and Turner Sports amounted to $842 million. Sponsors included AT&T Wireless, State Farm, Google Pixel, Kia Motors and Taco Bell.

“Our focus as a company has always been to bring creators and brands closer together, putting the creator at the center of the ecosystem," said Tim Sovay, Chief Business Development and Partnerships Officer at CreatorIQ, in a statement.

Instagram influencers are part of nearly 90% of the multi-platform social campaigns that CreatorIQ runs on behalf of its more than 1,000 corporate clients, which include consumer giants such as UnileverUL +0.6%, AB InBev, Disney and Red Bull, Sovay said.

Spike continued his presence as MINI's affable mascot in recent years, even serving as inspiration for the ad campaign of BMW's 2022 partnership with Polar Bears International. As for his digital counterpart, it was first showcased during the debut of MINI's Concept Aceman. Spike's lively personality was embodied by a pint-sized dog avatar that will soon pop up in the next generation of MINIs.

With Nanuk Operations, we gathered for Indigenous storytelling in a yurt and showshoed while hoping the northern lights would make an appearance. Frontiers North Adventures took us across the frozen Churchill River for a remote dinner experience in a Tundra Buggy, an all-terrain vehicle built to safely showcase wildlife.

Campaign Monitor points out that the double opt-in approach has the important benefit of creating higher-quality leads. The additional step of opting into an email list twice indicates that the consumer in question has increased interest in your company to the point that they're willing to put in the extra effort.

The process now involves a change to the way permissions are granted to the branded content tool. Brands must now log their Instagram account and grant access to their account (often through a third-party service like CreatorIQ).

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, announced that Instagram has selected it as an inaugural partner for the social network’s newly launched creator marketplace API program.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

The 2023 WunderkIndex report, produced by performance marketing experts Wunderkind and based on a comprehensive 6-month study of 99 leading eCommerce brands, reveals that by not making the most of their first-party data, they’re leaving additional digital revenue on the table.

The competition to secure an edge in the AVOD/FAST ad market is likely to be a key issue in coming years. A recent report form TVREV suggested that this sector will generate around $42bn in ad revenue in the US alone by 2027. A separate analysis by Blue Ant International and OMDIA predicts the UK’s premium online ad-supported video market will hit $3bn by 2027 – of which $500m will go to FAST channels.

Instagram says that it’s testing the new API updates with ’a small cohort of leading creator marketing partners’, including Aspire, Captiv8 and CreatorIQ. Instagram says that it will expand access to the Creator Marketplace API soon.

The first new API will allow brands to easily reach creators in a priority inbox on the creator marketplace through their preferred creator marketing platform. The second API will allow brands to publish structured project briefs to the creator marketplace straight from a third party. Instagram is testing these APIs with a small cohort of creator marketing partners, including Aspire, Captiv8 and CreatorIQ.

The third-party influencer platforms include big names within the creator economy like Captiv8, CreatorIQ, and Aspire. Creators often use these platforms, which offer their own marketplaces, as a way to connect with new brands and discover opportunities to make money as an influencer.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

As Spanish golfer Jon Rahm took home the victory – and the green jacket – for the 2023 Masters Tournament, so did live coverage of the event on TV, according to Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

While DDB has remained agency of record on Neutrogena and Aveeno in recent years, some of the brand’s more interesting digital and social work has been handled by other shops, such as a TikTok reality show handled by Movers & Shakers and an in-house video series from Neutrogena Studios.

Seizing the opportunity, several ambitious measurement companies in the space, including VideoAmp, Comscore, iSpot.tv and more, have been rapidly striking deals with holding companies and publishers alike, launching test-and-learns, developing new solutions and claiming real estate as the industry tries to figure out what the next evolution of measurement looks like.

iSpot.tv
Year founded: 2012

Key partnerships: Counts more than 60% of TV’s top 100 advertisers, including 10 of the top 10, as clients. iSpot.tv is the default cross-platform measurement provider for The Trade Desk, and has partnered with NBCUniversal, Warner Bros. Discovery, Paramount and Disney

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.