WInter’s Eve” (Colorado premiere): In March 2022, violinist Kishi Bashi traveled with Max Lowe to Churchill, Manitoba, the northernmost point of the continent. In partnership with Polar Bears International, the pair performed and recorded Kishi’s new single, Winter’s Eve.

Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers.

Adam Bergman, Group Vice President, Advertising & Data Sales, Vizio

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

Jeep enthusiasts go on a “bear hunt” (for a bear that’s not an actual bear). Fleetwood Mac’s “Everywhere” serves as the soundtrack for a fashionable Kohl’s spot. And college basketball

Automotive estimated national TV spending in February totaled $167.8 million in February compared to $504.9 million for the same period a year ago, down 66.8% year over year, per iSpot.tv.

The Importance of Person-level in CTV MeasurementAccurate data and person-level measurement are critical to fully measure impact. Stuart Schwartzapfel, SVP of media partnerships at iSpot.tv., warned that data inaccuracy can result in missed opportunities in reaching target audiences, making person-level measurement even more critical.

While Novo Nordisk’s diabetes drug Ozempic was the talk of the town, it was Pfizer that spent the most on TV drug ads at this year’s Oscars.

That’s according to new data out from real-time trackers at iSpot.TV, which estimates that the Big Pharma spent $5.7 million on its new COVID-19 drug ad: “If it’s COVID, it’s Paxlovid” during a single Oscars airing on Sunday, March 12.

“Sea ice is to the Arctic ecosystem what soil is for the forest,” says Flavio Lehner, a climate scientist at Cornell University and Polar Bears International. “Rapid changes like these will affect all sea ice-dependent fauna and flora, from tiny under-ice algae to top predators like polar bears.”

Produced in partnership with sports betting and gaming entertainment company BetMGM, the series launches on 17 March exclusively on the VIZIO home screen. Following the premiere, the mini-series will be available on demand on VIZIO WatchFree+.

Buyers urgently need reliable and standardized TV measurement. That need is why video currencies building alternatives to Nielsen are using ACR to assert their place in the measurement race.

Last summer, smart TV giant VIZIO announced the launch of the TikTok TV app from the platform’s home screen. In order to help users discover their new favorite TikTok trends, VIZIO allows TikTok TV content on its home page as part of the launch, with a dedicated carousel highlighting the most popular videos and categories.

While the war for measurement superiority marches on, resonance measurement can be integrated with traditional reach measurement from any of the major providers, from iSpot and VideoAmp to Nielsen. There’s no conflict between these tools. In fact, adding resonance to existing reach systems can provide a powerful new “resonance reach” score to understand audience size and advertising impact.

Over the past 12 months, Paramount+'s total national TV advertising had a total paid advertising and media value from on-air network promos of $241.7 million, according to iSpot.tv.

This was driven by $182.5 million in value from the on-air promos on Paramount TV networks, and $59.2 million from paid national TV ads. This generated 32.2 billion impressions, according to iSpot.tv.

Wunderkind, a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, has raised $76 million in a Series C. Wunderkind aims to scale brands’ abilities to foster customer relationships through digital channels. How? By analyzing smartphone and desktop web visitors’ real-time and historical behaviors to match value to intent.

Patrick Ta Beauty, which was founded in 2019, was among the top 50 beauty brands of 2022 as ranked by earned media value, according to recent data from Tribe Dynamics. The brand’s earned media value was estimated at just under $84 million, a 32% increase over the previous year.

A few highlights: Lay’s wants you to know its chips are “made from real potatoes from over 100 farms across America.” Stephen Curry and Kevin Hart team up for the latest Chase Freedom Unlimited spot. And Apartments.com’s Brad Bellflower character (Jeff Goldblum) is followed around by “suits” who attempt to make sure his claims are “legally indisputable.”

Capabilities like targeting and frequency control through connected TV have, until recently, been the preserve of larger, national brands. But MadHive is amongst the ad-tech companies bringing those powers to local brands.

“I think it’s our responsibility to make it less complicated,” Berlingo said, during an interview at Beet Retreat San Juan.

Streamers either promote their own titles or pay app distributors like Roku or Vizio to sponsor content for them. Neither strategy is an example of heating, whereby platforms boost content they don’t own without telling anyone. (Heated content is not labeled as sponsored, nor as an ad.)

It will also be hard to miss as it will be featured on the Vizio SmartCast hero bar on the home screen when the TV is turned on. Vizio says exposure in the hero bar has led to a 34% increase in sales for some brands.

Smart TV maker Vizio has launched its first original program in partnership with the sports betting service BetMGM that the company hopes will resonate with foodies and sports lovers alike.