“[The series] captures important criteria as we evaluate what to put in front of our audiences: relevance, timeliness, and premium storytelling,” Steve DeMain, VP of branded content & sponsorships at Vizio, said in a statement.

The content was produced by food and lifestyle veterans Turn Card Content. 3 Pointers is available on the VIZIO home screen and on demand on WatchFree+.

Vizio said it is launching 3 Pointers, an exclusive branded entertainment program from BetMGM.

The four-part series, hosted by Casey Webb, features game-day recipes that can be enjoyed during March Madness, one of the busiest times of the year for the betting business.
The series launches March 17 and will be available on the Vizio home screen and on demand on WatchFree Plus.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

Notably, The Voice scores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

National TV advertising hit $106.1 million for 63 airings of Oscar TV commercials, according to iSpot.tv, with 505.7 million impressions for viewers 18+. Disney’s “The Little Mermaid” spot was tops in driving incremental online engagement, followed by Lucid Motors and Autodesk.

Tim Glomb, Vice President of Content and Data for Cheetah Digital, adds, “Smartbox instituted a zero-party data acquisition strategy using Marigold Experiences to understand the psychographic data from customers that would allow them to truly personalize email and owned channels.”

Here’s a snapshot of TV by the numbers for the week of Mar. 6-12, highlighting the most-watched shows and networks with data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio, with insights from a panel of more than 20 million opted-in TVs.

Looking at iSpot data for the 2022-23 college basketball regular season, first-airing men’s college basketball games delivered more ads across national linear TV and RSNs than any other program (over 123K). Those ads amounted to 2.40% of all TV ad impressions (live programming only) from Nov. 7, 2022-Mar. 12, 2023 – No. 3 overall in that stretch, trailing only the NFL and college football.

WInter’s Eve” (Colorado premiere): In March 2022, violinist Kishi Bashi traveled with Max Lowe to Churchill, Manitoba, the northernmost point of the continent. In partnership with Polar Bears International, the pair performed and recorded Kishi’s new single, Winter’s Eve.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Jamie, Flo and the rest of the Progressive gang present a safe driver with a questionable trophy. Snoop Dogg, Karol G and Andy Samberg jam on a beach with a little help from Corona Extra. And Dr Pepper hypes new Dr Pepper Strawberries & Cream.

“[Inclusivity] is one of the reasons why we’re looking at alternative currencies—iSpot and VideoAmp, in particular. In our early analysis of their sample sizes in their households, they have better representation of diverse audiences,” said David Campanelli, evp and chief investment officer at Horizon Media. Last year, the company announced it would transact on up to 15% of its upfront business using alternative currencies.

The collection of sustainable styles includes parkas, jackets, sweaters, and vests, all of of which feature the signature Canada Goose superior warmth and style in sustainable fabrics.

The company aims to achieve net zero greenhouse gas emissions by 2025 and repair services and warranties are offered to keep products out of landfills. Canada Goose supports the work of Polar Bears International to protect the Arctic.

Wunderkind, a behavioral marketing platform, has raised $76M in Series C funding led by Neuberger Berman Group. Founded by Andreas Spartalis, Brooke Partelow, Cole Sharp, Namik Abdulzade, and Ryan Urban in 2010, Wunderkind has now raised a total of $152M in reported equity funding.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: H&M shows off its spring/summer 2023 collection, including a women’s top that retails for $24.99. Scotts celebrates DayLawn Saving, its “biggest deal of the year” on lawn-care essentials. And Macy’s hypes its latest One Day Sale.

The new era of TV advertising looks likely to be measured by a multitude of providers, not just the historic single outfit.

In that kind of competitive landscape, how are any of the contenders – like iSpot.tv, VideoAmp and others – going to stand out?

The predominantly four-week national TV marketing campaign spent a modest estimated $2.9 million for some 1,754 airings -- pulling in 653.8 million impressions, according to iSpot.tv.

Last year’s awards generated 778 million TV ad impressions, per iSpot, with spots running at about $2 million each. Despite year-after-year ratings declines for the award show, it still ranks among the most-viewed non-sports TV broadcasts and is an important event for broadcaster ABC’s parent company Disney.

According to Vizio’s Inscape data unit, The Oscars delivered 5.67% of all minutes watched on March 12, the most of any program.

Total ABC estimated national TV advertising amounted to $106.1 million for 63 airings of Oscar TV commercials, per iSpot.tv. This pulled in 505.7 million impressions for viewers 18 years and older.

Top paid advertisers for the broadcast included Rolex, Verizon, Paxlovid, Paramount+, Volvo, Autodesk, Pfizer, Apretude and Snapchat, according to iSpot.tv.

The good news: According to a survey of 17,000 U.S. adults just conducted by PCH Consumer Insights and analyst Evan Shapiro (available for free here via TVRev), 44% of respondents have seen Top Gun: Maverick, one of this year's 10 contenders for the Motion Picture Academy of Arts and Sciences' top prize, the Oscar for Best Picture.