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Roku thinks it’s well-positioned to take on LG, Samsung, Vizio in smart TV market

Speaking at the Morgan Stanley Technology, Media and Telecom Conference, Roku Founder and CEO Anthony Wood talked up Roku’s presence in the licensed TVOS space, noting the company has a “very large lead” over Amazon and Google in the U.S.

“Both of those companies are growing market share, but they’re still tiny,” said Wood. “The biggest opportunity for us to continue to grow is by taking share from LG, Samsung and Vizio…those are the TV companies that are sort of left in terms of material market share other than Roku.”

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Santa Barbara-backed Chartbeat acquires two companies

Chartbeat, one of the leading content analysis software firms for the digital publishing industry, announced that it has purchased two companies, Lineup Systems and Tubular Labs, for an undisclosed amount on March 2.

Lineup is an advertising & subscription revenue management software platform while Tubular is a social video measurement & intelligence software platform.

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Our favorite new products from Aerie, JLab and Apple TV

Canada Goose has launched a limited-edition collection in partnership with Italian multimedia artist Paolo Pivi, who is known for her whimsical, feathered baby polar bear sculptures. The polar-bear themed line of outwear like sweaters, bucket hats, fleece jackets and more was launched in tandem with Polar Bears International, a nonprofit polar bear conservation organization.

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STAYING POWER: HOW BEAUTY BRANDS OUTLIVE THEIR “HYPE” ERA

A global survey conducted by Tribe Dynamics revealed that NARS was the 10th most popular makeup brand for Q1 2022. The survey was based on responses from over 1,200 women and included both drugstore and high-end brands. In addition to its popularity among consumers, the brand has won numerous awards over the years, including several Allure Best of Beauty Awards and a Vogue Beauty Award.

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Sway Calloway Announces New Partnership Between POLARIS & Byron Allen’s HBCU GO

POLARIS has been making its mark ever since premiering back in 2021 exclusively for VIZIO users. Streaming coverage on everything from the Rolling Loud Festival to celebrating Black History Month, the platform has become a favorite amongst its faithful viewers. Now they’ll be expanding their reach, and that’s something that Raham J. Dukes and Shaheem Reid very much look forward to.

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LIV Golf reveals viewing figures for first event of season

The inaugural event of the Saudi-funded circuit’s second season took place in Mexico last weekend, with Charles Howell III coming out on top for the first time in a LIV Golf tournament.

According to audience measurement provider iSpot, along with internal CW and LIV Golf digital data, the coverage drew 3.2 million viewers in total.

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Saw an ad for an EV? Good luck buying it

Despite the limited inventory, though, automakers are advertising electric vehicles at a frantic pace. In 2022, marketing for EVs and hybrid vehicles accounted for nearly a quarter of estimated national TV ad spend among automakers, according to estimates from iSpot.

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Cuadrilla Capital Backs Chartbeat Acquisitions

Santa Barbara-based Cuadrilla Capital, a relatively new enterprise software investment firm founded by Jonah Sulak and Vikram Abraham, said one if its portfolio companies, Chartbeat, has acquired two companies. According to Cuadrilla, Chartbeat acquired two companies, Lineup Systems and Tubular Labs. Financial details of the trans

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LIV Golf Reports Surprising TV Rating for First Event on CW Network

LIV Golf said it used iSpot, a TV ad measurement and analytics company as well as CW and LIV Golf internal, to come up with its figures.

Ratings figures for the CW that did not include streaming reported viewership of under 300,000 for the final round, according to Sports Business Journal. The PGA Tour’s Honda Classic averaged 2.38 million households for Sunday’s coverage of Chris Kirk’s playoff victory over Eric Cole using the same Nielsen rating.

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CW Says LIV Golf Event Drew 3.2 Million Viewers

Countering early reports of low ratings from Nielsen, Nexstar Media and its The CW network said that more than 3.2 million people watched its first LIV Golf League event.

The CW used data from measurement company iSpot along with internal CW and LIV Golf digital data to come up with a figure for viewing across all platforms.

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CW Says LIV Golf’s Opening Tourney Averaged More Than 3 Million — Update

UPDATED: Using data from iSpotTV along with internal CW and LIV results, CW says LIV’s opening weekend at Camaleón Mayakoba Golf Course in Mexico averaged more than 3.2 million total viewers across all linear and digital platforms from February 24-26.

Day one of the tourney streamed on the CW app. Days two and three aired on affiliates, as well as indie stations and diginets.

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LIV opts for iSpot over Nielsen measurement in ‘23

It appears that LIV Golf and The CW are willing to go through the 2023 season without a Nielsen deal in place to measure their television viewership. The CW signed iSpot and L.A.-based VideoAmp to measure weekend daytime coverage. LIV has not been involved in these negotiations, a source said.

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