Wendy Werve is CMO of Marigold and has over 20 years of experience developing, leading and executing growth-focused marketing strategies.

The word recession is a scary one, particularly for businesses.

Continuing its work with its purpose platform HUMANATURE, Canada Goose joins forces with Italian contemporary artist Paola Pivi and longstanding partner Polar Bears International (PBI) to advocate for polar bears and protect the sea ice. With this limited-edition capsule collection, you will have the chance to contribute directly to the preservation of polar bear welfare because the brand will donate a portion of your purchase to PBI.

7digital Group PLC - London-based music licensing provider - Says that the court and general meeting for its acquisition by Songtradr Inc for GBP19.4 million will be held on March 23 in London. An agreement for the acquisition was reached on February 8.

The following article references data collected from CreatorIQ’s 2023 Influencer Marketing Trends Report. It is based on survey data from more than 236 creators and 163 brands and agencies conducted between Aug 15 and Sept. 25, 2022, primarily in the US.

The influencer marketing industry has grown to an estimated size of $14.6bn globally. But for all its maturity, it remains an ever-evolving space.

Ad tech company Madhive said it named Darien Ford as chief technology officer.

Ford was most recently at Affirm, where he led the credit engineering organization. In his new job, he will look to build market adoption of the Madhive’s TV advertising software infrastructure.

Pet food brand Blue Buffalo has spent the first two months of 2023 increasing its TV ad presence, according to iSpot data. Through January and February, Blue Buffalo household TV ad impressions are already at 42% of the brand’s total for 2022, and are 228% higher than the first two months of last year. The chart below also shows Blue Buffalo taking a big bite out of pet food ad impressions so far in 2023.

Songtradr is one of the world’s largest B2B music licensing companies, delivering music solutions to music rights holders as well as brands, agencies, digital platforms and content creators. 7digital provides B2B end-to-end digital music solutions, with a scalable cloud-based platform that enables companies and brands to connect to its global music catalogue and rights management system.

Most recently, he was at Affirm, where he led the Credit Engineering organization and was responsible for building and managing all underwriting models and decisioning systems that processed every financial transaction.

Introducing Madhive‘s new CTO.

Wunderkind, the New York-based marketing startup, announced on Thursday it raised $76 million in Series C funding, TechCrunch reported. Neuberger Berman led the round, bringing total funding to the company to $151.9 million per Crunchbase data.

Chartbeat, a digital publishing software company, has acquired Tubular Labs, a social video analytics company, and Lineup Systems, a digital revenue management company.

Why it matters: The deals, which mark Chartbeat's first two acquisitions since being purchased by Cuadrilla Capital last year, expand Chartbeat's capabilities to serve media companies beyond their editorial needs.

Smaller services are also making headway. In August, Vizio added the “Bounce XL” channel, which broadcasts scripted sitcoms and dramas from Black creators and with Black casts. And in November, nine new FAST stations from AfroLand TV were added to the lineup of FAST Channels TV, an over-the-top (OTT) platform.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

“Madhive represents a major leap forward in this regard, equipping TV buyers with a programmatic solution built specifically for the dynamic streaming advertising marketplace, providing the ability to optimize campaigns in real-time based on performance and desired outcomes.”

Opening over the weekend to the public, it showcased the work of BA and MA fashion students who worked on a project with Canada Goose as part of their studies in 2022. BA students were tasked with creating design objects utilising Canada Goose deadstock and warranty products, while those on the MA were asked to create capsule collections inspired by outfits worn by research scientists at Polar Bears International (PBI).

The installation coincided with International Polar Bear Day, celebrated on Feb. 27 to “focus on the need to protect denning families across the Arctic,” according to polarbearsinternational.org. While Polar Bears do not den, the pregnant females do, according to the National Wildlife Federation.

One way brands can get audience attention? Using a popular song like The Rolling Stones’ “Start Me Up,” as Applebee’s did early this year. Songtradr data shows that in the past four months alone, the song has been streamed nearly 30 million times on Spotify. That consistent and increasing volume helps a brand like Applebee’s, which receives repeated brand equity that won’t fade given the song’s lasting popularity.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Etsy says, “For the life you’re making, Etsy has it.” Jimmy John’s hypes its new Caprese Salami Pesto Sandwich. And a gang of mountain bikers decides to rob a train to score free Mtn Dew (Mountain Dew).

The Campaign Monitor Blog is the definitive source for email marketing insights and best practices.

From fundamentals such as list-building techniques and automation to more advanced tactics such as AI capabilities powered by Jasper's proprietary model, the Campaign Monitor Blog has something for any aspiring email marketer.

AliceNet is a layer 2 blockchain that enables industry standards to make fast, secure and low-to-no cost activities between chains possible. Founded in 2021 by Adam Helfgott, serial entrepreneur and CEO of Madhive, an ad tech company, AliceNet pushes the boundaries of what’s possible to solve some of the biggest challenges for developers and builders seeking EVM compatibility. To learn more, visit alice.net.

Bechshoft and York are two of more than a dozen researchers, scientists, and volunteers at PBI who share reports, give presentations, and run live cameras that offer people around the world a chance to see what’s happening with the bears. At PBI House — an education center in Churchill funded in part by the organization’s largest corporate sponsor, Canada Goose — there are displays, videos, maps, and models to teach travelers about the bears and their habitat.