We are pleased to share the latest exclusive report from CEW partner CreatorIQ, featuring data from over 100 marketers, this report showcases how organisations can evolve their creator marketing strategies to drive more impact.

For a long time, marketers confined influencer marketing to a single corner of their overall marketing programs. Those days are now over.

Research shows that as many as 60 per cent of consumers on social media follow CPG brands that interest them. Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns.

So CreatorIQ has leveraged its first-party TikTok integration to give brands access to exclusive insights on TikTok creators and their content in the newly released Guide To TikTok Influencer Marketing for CPG Brands report. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

According to data from Tribe Dynamics, between November 2021 and January 2023, Jenner generated $7 million in earned media value — which assesses social media content and assigns it a monetary value brd on engagement — across 69 posts, while Beckham Jr. generated a commensurate $936,700 EMV across 33 posts during the same period. (For reference, Jenner counts 276 million Instagram followers, while Beckham Jr. has 16.9 million).

CreatorIQ has leveraged its first-party TikTok integration to give brands access to exclusive insights on TikTok creators and their content in the newly released Guide To TikTok Influencer Marketing for CPG Brands report. This report includes details on audience demographic data, trends in follower count growth, and top-performing videos, and much more.

Ad makers often ignore Q Scores in favor of gut instinct, Mr. Levitt added. “A lot of decisions are not based on data,” he said. “They’re based on creative appeal, or the strength of an executive to outshoot and overpower subordinates and say, ‘No, I think this is the way to go.’”

But celebrity likability may not last. It only takes one slap at the Oscars, one rude complaint about an omelet, or one too many reports that a nice talk show host with a penchant for dancing was perhaps not so nice after all.

iSpot, a company that tests national ads for audience approval, provided ESPN with data related to monthly estimated ad spending for advertisements on national television. In February 2021, when the Tampa Bay Buccaneers beat the Chiefs 31-9 in Super Bowl LV, the aforementioned crypto companies didn't spend a cent. In January 2022, Crypto.com spent $36.5 million; FTX

A commercial for assorted Chevrolet Silverado models takes first place in iSpot.tv’s ranking of the most-seen automotive ads for Jan. 30 through Feb. 5. The spot, which has led the chart multiple times since debuting in early December, generated 178.9 million TV ad impressions, a 28.3% decrease from the week before.

In its most intense stretch of advertising, Exxon spent $60 million airing three of its algae commercials on national television over a 2.5-year period from 2017 to 2019, including spots during the World Series and NBA championships, according to iSpot, a TV ad measurement company.

NFL partners FanDuel, DraftKings and Caesars Entertainment, as well as BetMGM, made up 94% of the estimated $302 million that was spent by sports betting companies to advertise on U.S. TV from the beginning of the NFL regular season through Feb.8, according to an SBJ analysis of iSpot.tv data.

If you want to see your family and friends on TV, Vizio has just the thing.

“The inspiration for Viziogram came from my desire to share the moments with my mom, directly to her living room,” said Vizio founder William Wang. “I wanted her to be fully immersed in family moments, even from far away. There is no better way to stay connected than to send Viziograms in 4K HDR to her 65-inch Vizio TV so she can be part of the action.”

Those within the Vizio smart TV ecosystem can share photos and videos to family and friends that also have TVs made by the vendor. Photos can be viewed on the large screen in high resolution. And while users have to be a Vizio smart TV owner to view Viziograms, anyone can send Viziograms if they download the Vizio mobile app.

Dubbed Viziogram, the idea came about when the Irvine, Calif.-based CE manufacturer’s founder William Wang wanted to share photos and video content with his mom.

“I wanted her to be fully immersed in family moments, even from far away,” Wang said in a statement.

Technically, the VIZIOgram feature went live in January of this year. However, it was only available as a public beta, requiring the user to opt-in to get a sneak peak at how the feature works. Starting today, VIZIOgram is now more widely available to Vizio TV owners. Anyone with the Vizio mobile app downloaded on their phone, and a Vizio account set up, are able to send a VIZIOgram photo or video from their mobile device.

With VIZIOgram, users can share life’s moments by sending photos and videos to friends and family in beautiful, high resolution, and have them appear directly on their Vizio Smart TVs. Anyone with the Vizio Mobile app and a Vizio account can send a VIZIOgram photo or video from their mobile device. VIZIOgrams can only be shared between friends who are connected and have accepted an invitation.

“The inspiration for VIZIOgram came from my desire to share the moments with my mom, directly to her living room,” said VIZIO founder William Wang. “I wanted her to be fully immersed in family moments, even from far away. There is no better way to stay connected than to send VIZIOgrams in 4K HDR to her 65-inch VIZIO TV so she can be part of the action.”

NFL partners FanDuel, DraftKings and Caesars Entertainment, as well as BetMGM, made up 94% of the estimated $302 million that was spent by sports betting companies to advertise on U.S. TV from the beginning of the NFL regular season through Feb.8, according to an SBJ analysis of iSpot.tv data.

More than 50 celebrities are appearing in ads this year. Last year 74% of national in-game ads starred at least one celebrity, according to iSpot.tv. So if you’re playing along, here’s a shortlist of who to watch for, and by best estimates, which quarter.

Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today introduced an enhanced partner program unified under one brand, with Andy Gladwin promoted to lead the strategic vision as Head of Partnerships. These advancements build on Marigold’s rebrand from CM Group last month and the company’s focus on driving innovation across its portfolio of purpose-built solutions.

Los Angeles-based B2B music licensing company Songtradr has agreed to acquire 7digital, a UK-based publicly listed music technology company.

That’s according to a filing published in the UK on Wednesday (February 8), which states that the transaction is expected to close in Q1 2023 and that the deal is an all-cash offer for 7digital’s entire issued share capital, valued at approx. £19.4 million ($23.4m).

Paul Wiltshire, CEO of Songtradr (pictured), said: "Having closely followed 7digital's evolution for a long time, we are delighted to have reached agreement to combine our businesses, expanding our position in the b2b music licensing and technology ecosystem. We are very excited with respect to what our collective team will be able to achieve in delivering an enhanced offering for our clients and to help shape the future of music licensing."