Songtradr’s announcement highlighted a number of strategic benefits it will receive from the proposed transaction. For starters, 7digital would give Songtradr a platform and music catalog that “will enhance relationships with existing customers and accelerate new customer acquisition” and put the company “in an advantageous position to provide unmatched combined solutions” in the video game space for both licensors and music rights holders.

Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30 days, and not coincidentally, all are in-game advertisers – or Apple, which sponsors the halftime show.

Unveiled on Sling’s eighth anniversary and “National Cut the Cord Day,” Freestream is available through the Sling app on Roku devices and is also being rolled out across LG, Samsung, Vizio and other devices, “providing customers a no-barrier entry point to high-quality programming without any payment or credit card required,” the company said.

This could be the best way to send videos and photos to grandparents on their TV. Now there is no need to try and explain how to do it on their phone or computer.

Vizio’s inspiration for the feature came from company founder William Wang, who wanted to share “moments with my mom, directly to her living room.” Clearly, a main use case for Viziogram is sharing pics and vids with an elderly parent or relative, someone who may not be as tech savvy or “online” as younger generations.

If you have a Vizio TV, you just got a great update for free that can turn the biggest screen in your house into a digital photo frame with no extra work.

Vizio is obviously marketing this feature towards customers who already own a Vizio TV, but the good news is that even if you don’t have a Vizio TV: you can still send VIZIOgram messages to your friends and family that do.

Television manufacturer Vizio today unveiled Viziogram — a feature that lets you share videos and photos from your phone directly to someone who has a Vizio TV. VizioGram will be free for users and is now available via upgrades to the Vizio mobile app, and software on the TV itself.

People who receive a VIZIOgram have 14 days to initially open it, then can continue to view it for 30 days from the date of the upload. The company is looking for ways after a beta testing period ends to allow people to store and save their favorite ‘grams for more than 30 days, said a company spokesperson who emphasized the new functionality’s true value is bringing people together in real time.

Why is Vizio doing this? In the highly competitive HDTV market, every distinguishing feature can potentially influence a consumer’s purchase decision. VizioGram is a personal touch that will sit alongside popular streaming apps on Vizio’s SmartCast operating system, like Netflix, Prime Video, HBO Max and Disney+.

Rinvoq, an AbbVie JAK inhibitor immunology drug, was the No. 1 prescription pharmaceutical brand when it came to estimated national TV ad spend in January, according to iSpot.tv data shared with FiercePharma. It spent about $41.3 million, up slightly from December's outlay of $40.6 million). Rinvoq was also the top-spending Rx brand for 2022 overall.

However, according to measurement company iSpot.tv, the top-spending firms Coinbase Global Inc. and eToro Group Ltd. increased their expenditure on broadcast TV advertisements to $2.8 million and $1.9 million, respectively, in December. Although the quantities are lower than they were a year ago, they have increased from tiny amounts in the recent past.

Lots to digest at NBCUniversal’s third annual developer showcase, One23. The company unveiled new advanced targeting solutions, self-service technology offerings, commerce-enabled ad products and a new content quality measurement index. Announcements included first-party data partnerships, in-flight optimization for linear, and measurement solutions, with key partners including Amazon Web Services, Comscore, FreeWheel, Google Display & Video 360, GroupM/Choreograph, iSpot,

Multi-Currency and Cross-Platform Workflow Automation: In a scaled integration with Mediaocean NBCU will support planning, posting, and billing across linear and streaming using multiple currencies, such as iSpot and VideoAmp.

In audience measurement, NBCU certified VideoAmp and iSpot.TV for advanced audiences. iSpot remains the only measurement company certified by NBCU for measuring viewership by traditional demographic categories, such as age and gender.

NBCUniversal on Wednesday announced that measurement vendors iSpot and VideoAmp are now certified as currencies for advanced audiences, while also introducing a metric that looks to measure content quality in an evolving measurement landscape.

The marketing here for Magic Mike’s Last Dance has largely been TV spots on Warner Discovery channels. iSpot estimates that Warners spent just under $9M on TV spots that generated 1.37 billion impressions across TLC, Investigation Discovery, TBS, Food Network and Discovery Channel and on shows like The Big Bang Theory, Diners Drive-Ins and Dives, Dr. Phil, Young Sheldon and 90 Day Fiance – The Other Way.

NBCUniversal is adding VideoAmp as a currency option for cross-platform advanced audience measurement and expanding iSpot.tv’s prior status as a currency provider for demographic buys to include advanced audiences, the media company is announcing today at its One23 developer conference in New York.

Measurement on the agenda

Madhive’s Marino is keen to hear a maturation on the topic of connected TV measurement which Beet Retreats have brought to life.