Here’s a snapshot of TV by the numbers for the week of Jan. 30 through Feb. 5, highlighting the most-watched shows and networks with data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

The marketing here for Magic Mike’s Last Dance has largely been TV spots on Warner Discovery channels. iSpot estimates that Warners spent just under $9M on TV spots that generated 1.37 billion impressions across TLC, Investigation Discovery, TBS, Food Network and Discovery Channel and on shows like The Big Bang Theory, Diners Drive-Ins and Dives, Dr. Phil, Young Sheldon and 90 Day Fiance – The Other Way.

While the Super Bowl this week is not a big draw for pharma, the Grammys provides a better opportunity to promote its products, and there were eight names all vying for your attention this year, according to data by real-time ad trackers at iSpot.TV and shared with Fierce Pharma Marketing.

Shares in 7Digital Group PLC jumped 100% on Wednesday after Songtradr, Inc. reached agreement on a recommended all-cash offer for the entire issued share capital of the U.K. provider of music services for around 19.4 million pounds ($23.4 million).

AfroLandTV, a streaming platform for global Black movies and TV from the African diaspora, has launched a live channel on Vizio WatchFree+, Vizio’s free streaming service. The channel will feature a wide variety of programming, including original series, movies, shows and Nollywood, all focused on telling the stories of Africa and its diaspora.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Advertisers spent about $17.7 billion on national U.S. linear TV sports programming last year, up from $14.9 billion in 2021, according to iSpot.tv data. The total does not include regional sports network or streaming ad spending.

As for advertisers in the NFL, the 10 biggest spenders bought a cumulative total of $1.1 billion in advertising during the season, according to iSpot.tv data.

To learn more about how to interpret the chart, and what brands can learn from it, we spoke to CreatorIQ CSO Conor Begley.

Q: It’s interesting how relatively small or new brands can really punch above their weight, such as Jacquemus, which outperforms giants like Tiffany and Celine for instance. What can we learn from them?

Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Discovery, among others. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.

So far, 17 Super Bowl ads have been released—and the overwhelming majority of them go for laughs. Only Dexcom and WeatherTech are bypassing humor, and those spots lean more informational than tear-jerking.

​​Pfizer debuted its first brand campaign for its Covid-19 treatment Paxlovid and mentioned in an Endpoints News Grammy Awards story yesterday, but it’s worth noting again. Until now, Pfizer has been encouraging people to go to a healthcare provider quickly — to the tune of more than $108 million in NFL TV ad placements alone, according to real-time TV ad tracker iSpot.tv.

AfroLandTV, the leading streaming platform for global Black movies and TV from the African diaspora, is excited to announce the launch of its live channel on VIZIO WatchFree+, VIZIO’s free streaming service. The channel will feature a wide variety of programming, including original series, movies, shows and Nollywood, all focused on telling the stories of Africa and its diaspora.

Accedo has added VIZIO to the stack of supported platforms for its cloud-based SaaS video platform, Accedo One. The first customer deployed on VIZIO’s SmartCast platform using Accedo One is Hallmark Movies Now.

Sell-side ad tech software business Magnite has today announced the launch of ‘Magnite Streaming’, a dedicated supply-side platform for connected TV and other over-the-top (OTT) ad inventory. Magnite Streaming combines Magnite’s existing CTV tools with those of SpotX, the video-focussed SSP which Magnite acquired at the start of 2021.

Dupixent registered 3.2 billion impressions during the month and had an estimated national TV ad spend of $34.5 million, according data from iSpot.tv released Monday afternoon. The top network for impressions SOV for the drug was ABC, while the top program was World News Tonight With David Muir.

Levin says marketers have at first used traditional Nielsen demographics.

“But over the last eight years since we started the ad business, we’ve seen actually that’s continuing to decline and using first-party data, finding a more precise audience, has become by far more predominantly used across our platform,” she says.

But top-spending brands Coinbase Global Inc. and eToro Group Ltd. raised their spending to $2.8 million and $1.9 million, respectively, on broadcast TV ads in December, according to measurement firm iSpot.tv. While the amounts are lower than a year ago, they have risen from paltry sums in the near past.

But we’re also likely to see changes in how big brands are using music this year too, according to a new blog post from Songtradr, which licenses music to creators and corporations and tracks the broader industry. Among the big trends for this year’s splashy ads at the big game:

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