According to CreatorIQ, the U.S. Beauty and Fashion industry benefited from $815.9 million in comparative Earned Media Value for the month of December through creator-led social campaigns.

That’s the monthly value generated by the more than 121,200 creators working with 554 brands across the cosmetics, haircare, skincare, apparel and luxury fashion industries. Put another way, December’s U.S. totals are the equivalent of 125 Super Bowl ads, 326,000 Times Square Billboards, and 41,000 New York Times ads.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Honda calls the 2023 Pilot TrailSport “the most off-road-capable Honda SUV ever.” Tiger Woods, Rory McIlroy and Collin Morikawa help hype TaylorMade’s Stealth 2 golf club. And Ty Pennington is really excited about Playtika’s mobile game Caesars Slots.

Three weeks into the new year, TV networks continue to pile on the advertising/promotion for their own shows, streaming efforts and other services, using their own airwaves -- up 4% in total media value/paid advertising, according to iSpot.tv, to $733.8 million.

However, overall national TV audience erosion has yielded lower impressions -- down 12% to 69.1 billion impressions from January 1 to January 23.

CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies and services under one brand.

Since 2015, there have been no national linear TV ads mentioning “abortion pill” or the names of specific drugs, according to a search of TV ad measurement company iSpot.tv.

Before last week, the last deadly bear attack in Alaska was in 1990, according to Geoff York, a senior director of conservation at the environmental group Polar Bears International, who co-wrote the 2017 paper. The bear at the time, like others that may attack, showed signs of starvation.

This attack was especially rare because it occurred during the winter, when there is typically more ice. During this time of year, polar bears are usually out on the ice, away from people.

Geoff York, senior director of conservation at Polar Bears International and an expert on human-polar bear coexistence, previously told Newsweek: "This was in that window where historically people would feel pretty safe. So clearly as these changes are occurring in the ecosystem and with the sea ice in these regions, it's becoming a lot more dynamic.

Polar bear interactions with people remain exceedingly rare and usually involve either very young or very old male bears, said Geoff York, senior director of conservation at Polar Bears International, a nonprofit conservation group, earlier this week.

Researchers have linked the increase in polar bear attacks to diminishing sea ice and more bears on shore, as well as to growing human activity in the Arctic, York said.

Cheetah Digital, a loyalty marketing solutions company, has identified ways QSRs can build loyalty programs in an increasingly competitive environment.

The relationship between customer and brand has changed dramatically over recent years. In a recent consumer trend report by Cheetah Digital, 55% of consumers are loyal to brands with great products and services, and 39% are loyal because they feel safe to buy from, but only 34% attribute their loyalty to the brand's loyalty program.

CM Group—the martech company behind Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent and Vuture—just announced its new name: Marigold. The rebrand is timed to the release of the company’s Consumer Trends Index 2023, the latest edition of its annual global survey of more than 6,000 consumers (more on that below).

SiriusXM’s SXM App, which delivers more than 425 SiriusXM channels, is now available on VIZIO Smart TVs. “VIZIO users can now access their favorite on-the-go programs directly on the biggest screen in their homes,” said Katherine Pond, Group Vice President, Platform Content & Partnerships at VIZIO. “From podcasts to music, we are happy to bring SirusXM’s audio and video entertainment to millions of VIZIO users across the US.”

The SiriuXM Vizio TV app is being launched to provide subscribers with access to all of their favorite channels directly from their living room TV. The SiriusXM app for the Vizio SmartCast platform offers users access to more than 425 channels across all of the various categories including music, news, talk, comedy and much more. Users will even be able to create their own personalized Pandora stations within the app to further enhance the customized experience.

The SiriuXM Vizio TV app is being launched to provide subscribers with access to all of their favorite channels directly from their living room TV. The SiriusXM app for the Vizio SmartCast platform offers users access to more than 425 channels across all of the various categories including music, news, talk, comedy and much more. Users will even be able to create their own personalized Pandora stations within the app to further enhance the customized experience.

With over 297.5 million TV ad impressions per iSpot.tv, an ad for Chevrolet’s Silverado models takes first place as the most-seen automaker spot for the week of Jan. 9-15. That’s about a 50% week-over-week increase in impressions for the spot, while estimated national TV ad spend increased 226% compared to the previous week.

Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The move anticipates the upfronts season where Samba, along with measurement specialists iSpot and VideoAmp, will position themselves as alternatives to de facto currency Nielsen.

But the FAST advertising business is showing the kind of promise, in and of itself, that justifies its expansion away from the Samsung hardware footprint in order to grow.

According to the latest FAST data put out by research company TVREV, FASTs will soon surpass cable and broadcast in revenue. And by 2027, they'll generate $69 billion out of an overall U.S. TV ad budget of $101 billion.

First, they point out that advertisers — particularly those with large budgets — do want to be able to target by content, as they can with traditional TV, because it’s been demonstrated to improve performance. For instance, according to Vizio, which uses ACR data in part to target users based on what they watch and have watched, including preferred content genres, campaign data shows that ads do tend to work better when there is strong contextual alignment.

With much fanfare, Project OAR (Open, Addressable, Ready), which sprung from the head of Vizio (parent of Inscape) and Nielsen Advanced Video Advertising (AVA) conceptually entered the realm promising to expand the number of addressable capable households.

The Disney Immersive announcement was a huge endorsement of the potential for live, immersive experiences, which had already proven hugely popular during the pandemic as a lockdown-friendly alternative to other forms of public entertainment.

Immersive Van Gogh, created by Italian designer Massimiliano Siccardi, and distributed in North America by Lighthouse Immersive and joint-venture partner Impact Museums, proved to be a blockbuster for the nascent sector.

To help, zoo polar bear Nora has been beta testing the “Burr on Fur” — a prototype tech innovation designed by 3M in partnership with Polar Bears International to give conservation scientists a better way to track wild bears in the Arctic.

Traditionally, scientists have used satellite collars to follow polar bears, but those only work on adult females.