Among consumers worldwide, 52% have made a purchase directly from an email they received in the last year -- a 4% increase YoY according to the 2023 Consumer Trends Index, a study by the newly rebranded Marigold in connection with Econsultancy.

Specifically, 38% of consumers have bought something from an email on mobile device -- a 3% hike YoY -- while 25% have purchased directly from an SMS.

An ad sales veteran who built his career at publishers before moving into adtech, O'Donnell joined the smart TV company Vizio in 2019 to launch its advertising product. The profitable Platform+ business, in which that unit sits, more than doubled revenue to $308.7 million in 2021.

“We are thrilled to introduce Marigold, which perfectly reflects who we are and why we exist: to drive growth for our customers. By nature, marigolds are growth catalysts for other plants, and as Marigold we are focused on partnering with our customers to help stimulate their growth,” said Wellford Dillard, CEO of Marigold.

As old tools for ad targeting dry up, marketers are getting savvy about owning relationships with consumers. Instead of reaching customers by banner ads or renting that reach on social media alone, brands are finding ongoing direct relationships can be more stable, lucrative and mutually rewarding, according to a new study by Marigold that looks at the perceptions and attitudes of more than 6,800 consumers representing eight countries

Premium audio provider SiriusXM has made its streaming radio app available to users of Vizio's SmartCast-enabled smart TV sets, the company announced on Thursday.

The SXM app makes over 400 streaming radio channels and hundreds of hours of on-demand content available to SiriusXM radio subscribers, along with more than 13,000 video clips from select programs and events, including "The Howard Stern Show."

“Vizio users can now access their favorite on-the-go programs directly on the biggest screen in their homes,” said Katherine Pond, group VP, platform content & partnerships at Vizio. “From podcasts to music, we are happy to bring SiriusXM’s audio and video entertainment to millions of Vizio users across the U.S.”

“For the 2023 upfront, we at Warner Bros Discovery are absolutely going to be transacting off of alternative currency,” Zapata says.

With Zapata, WarnerMedia had held a beauty contest in 2021, searching for new measurement vendors, with the aim of going beyond simple demographic measurement, and announced the winners in January 2022 – iSpot.TV, VideoAmp, Comscore.

"We're dramatically increasing our [research and development] investment this year, at a time when we see a lot of tech companies cutting back in that area," Dillard said.

The potential for a recession was one factor spurring the Cheetah Digital deal to completion.

“Right now, we see our clients leaning into creator marketing to help fuel efforts across paid, owned and earned,” said Tim Sovay, chief business development and partnerships officer at CreatorIQ, the influencer marketing platform powering efforts for advertisers like Unilever and AB InBev. “One of the big reasons for this is that creator content consistently outperforms traditional brand creative. Not to mention, it's also more efficient to produce at scale.”

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

World of Wonder and Blue Ant Media just launched Drag Race Universe, a free, ad-supported streamer, available on Vizio WatchFree+. Celebrating drag races and their culture, the platform will also carry “Canada’s Drag Race” and “Canada’s Drag Race: Canada vs. the World.” Drag queens compete to determine who has the goods to be the next star.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL was yards ahead of other programming on television when it came to share of TV ad impressions last week, although its 17.39% share was a slight decrease from the previous week’s 19.53%. College football (specifically the CFP national championship game) takes second place with a 4.02% impressions share.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Drawing on interviews with CreatorIQ clients, a new report takes a deep dive into the strategies of Netflix, Prime Video and Peacock to achieve unprecedented levels of success.

The stakes of the series’ success are high for HBO Max, which just raised its US subscription fee from $14.99 to $15.99 for an ad-free monthly package.

HBO “clearly remains the gold standard for original series, but its parent company (Warner Bros. Discovery) is at a crossroads in terms of how much it’s willing to spend on projects,” said John Cassillo, an analyst with TVREV.

Blue Ant Media and World of Wonder have partnered to launch Drag Race Universe, a free, ad-sported streaming TV (FAST) channel dedicated to global versions of the Drag Race franchise.

The new channel will launch in the US through Vizio’s free streaming service WatchFree+, with additional platforms set to be added in the coming months.

Notably, The Way Home has the highest iSpot Attention Index (105) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Data covers the seven-day period through January 15.

Automakers spent an estimated $336 million on national TV spending in December, down 9.8% from December 2021, according to iSpot.tv.

Despite the decrease, December TV ad impressions were up to 31 billion, a 4.2% increase from the same period a year ago.

Blockchain helps prevent digital assets from being duplicated, allowing them to be shared and distributed while preserving ownership through its transparent ledger system. It also helps the industry maintain data integrity, ensuring that creators receive proper royalties for original work.

Madhive, blockchain-based digital marketing, and data solution tracks, stores, and generates reports on customer activity, giving advertisers insight into the consumers they should be targeting whilst keeping their data private.