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FAST momentum revs in 2022

Vizio, meanwhile, refreshed its FAST user experience with a more intuitive programming guide and also nabbed $200 million in Upfront commitments from advertisers in 2022, inclusive of its WatchFree+ service – which Adam Bergman, group VP of Advertising and Data Sales at Vizio indicated was a big draw for buyers.

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The 10 biggest funding rounds for Pacific Northwest startups in 2022

iSpot.tv raised $325 million from Goldman Sachs Asset Management in April, part of the company’s broader effort to loosen industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across broadcast and streaming platforms. The deal gave Goldman Sachs a “significant minority stake” in the Seattle-area company, which was believed to be valued at more than $1 billion at the time.

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The 10 Biggest Convergent TV Moments of 2022

Nielsen’s 2022 woes have given room for other measurement companies to carve out space. Comscore, VideoAmp, iSpot and Samba TV have all partnered with publishers for test-and-learns, and it’s a race to the finish line when it comes to measurement and alternative currencies.

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2022: The Year Of TV Measurement Metamorphosis

NBCU, a longtime naysayer of Nielsen panels as a justifiable form of cross-channel measurement, started its measurement framework in 2021, when it sent requests for proposals to over 100 measurement companies. And, in January, it crowned iSpot.tv as its first official alt currency partner.

NBCU also released a measurement vendor comparison to score iSpot, VideoAmp and Comscore, including where they fall short.

For example, NBCU ranked VideoAmp higher than iSpot for its planning tools, data clean room environment, advanced audiences and advanced audience guarantees. On the flip side, iSpot scored points for demo audiences, demo-based guarantees and cross-screen attribution.

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Unrivaled on air, a force to reckon with online: GMA is most trusted across online platforms

The Network's official YouTube channels have taken over ABS-CBN's in total monthly views in October and November 2022. GMA's YouTube channels tallied a total of 784,340,818 views in October and 666,927,697 in November. ABS-CBN's, on the other hand, had 708,777,743 and 633,172,250 views for the same period, according to data from Tubular Labs.

On Facebook, the GMA Network page has logged 1,768,491,355 views in November alone, taking over ABS-CBN's page which only got 1,519,629,307 views in the same period according to Tubular Labs.

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Orphaned polar bear cub spotted wandering alone on Alaskan oil field is moved to nearby zoo where the adorable animal is now thriving

'It's really cool to see that he's already playing,' Amy Cutting, vice president for conservation at Polar Bears International, a nonprofit organization said to the Anchorage Daily News. 'That's sending a great signal that he's thriving.'

Although the first choice is for polar bears to stay wild, 'we believe that modern zoos do provide a high quality of life for bears,' Cutting explained.

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‘Bear-dar’: This tech uses AI to reduce the risk of dangerous polar bear encounters in the Arctic

This is the idea behind Polar Bears International’s ‘Detect and Protect’ research, which uses radar systems and artificial intelligence (AI) to help facilitate this.

Known as ‘bear-dar’, these systems are being tested and developed by director of field operations BJ Kirschoffer in Churchill, Canada - the polar bear capital of the world.

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Polar bear cub wandering North Slope oil field is captured and sent to Alaska Zoo in Anchorage

That is not surprising behavior for a polar bear on land, said Amy Cutting, vice president for conservation at Polar Bears International, a nonprofit organization.

“They’ll eat just about anything,” she said.

But it is far from ideal for the young bear. “That sort of behavior, we know, isn’t enough for polar bears to survive because they need that high-fat diet,” Cutting said.

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12/23/22: NFL Sunday Ticket finds a new home

SVOD service Hallmark Movies Now is now available on Vizio Smart TVs. Vizio Smart TV owners can find Hallmark Movies Now in the Vizio Content Store and subscribe to Hallmark Movies Now for $5.99/month.

Vizio is integrating interactive advertising capabilities in its WatchFree+ FAST service using Brightline’s Accelerator program. It’s the first smart TV integration for Accelerator, with Vizio the first smart-TV manufacturer to offer advertisers interactive and shoppable ads. Advertisers can use the interactive tech to enhance existing 30-second ads within WatchFree+.

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Hallmark Movies Now launches on Vizio Smart TVs

Hallmark Media has confirmed that its SVoD service, Hallmark Movies Now, is now available on VIZIO Smart TVs. The launch comes as the service closes out its annual holiday programming stunt Movies & Mistletoe, which features beloved Hallmark holiday programming, and gears up for a strong January line-up of offerings, including hit films such as The Wedding Veil, The Wedding Veil Unveiled, and The Wedding Veil Legacy, as well as The Perfect Pairing, Girlfriendship, and more.

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Shiv Gupta, founder of U of Digital, on what he’s paying attention to next year

Number two, I’m kind of keeping my eye on CTV measurement. The whole Nielsen debacle, you’ve got this gold rush into CTV measurement, and everybody wants a piece of it—iSpot, TVSquared, Data Plus Math…I think there’s too many of them. I think it’s too crowded. So it’s going to be interesting to see [how] that starts netting out, who starts winning, who starts losing, because I don’t think there’s room for all those players.

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U.S. baby formula shortage leads to boom in advertisements

The number of viewers of TV and streaming ads for formula skyrocketed to roughly 562 million this year, up from just 200,000 last year, according to data from media measurement firm ISpotTV. Some ads came from new brands the U.S. government approved to ease the shortage. Others came from already approved brands stepping up marketing.

Danone ran the biggest of the formula campaigns this year for its Aptamil brand, recently allowed by regulators on U.S. shelves, ISpotTV found.

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