Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

More days of the week with NFL games meant a larger share of TV ad impressions from December 12-18. The NFL was No. 1 yet again, with 16.49% of TV ad impressions, which is up from 12.25% the previous week. It’s also more than five times the programming with the next-highest share (college football).

In November 2022, TVision raised a $16 million investment round led by iSpot, which was already a TVision customer, making for a total $58 million raised.

“iSpot and TVision both believe in the panel-based, personal-level measurement, which can be complemented by the big data such as smart TV dataset” Lieu says.

Airbnb was the top-spending travel brand on U.S. national TV during the first 11 months of 2022 at an estimated $86.5 million, but it was merely the ninth most-seen among travel websites, hotels and motels, resorts and theme parks, cruise lines and airlines.

That’s according to an estimate from TV analytics firm iSpot.tv. This pertains only to TV ads that run nationally; the estimate is only covers the United States.

iSpot.tv, the TV measurement company, today reported preliminary linear TV ad impressions for the 22nd World Cup in Qatar. The World Cup action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to audiences in the U.S.

What all these companies’ strategies have in common is zero-party data. They’re not buying data from someone else; they’re not sharing it with someone else. Their customers know that they’re opting into a two-way relationship with Kamera Express, American Airlines or PepsiCo, and they know that they’re going to be receiving something in return for the information given. A mutually beneficial value exchange.

However, ensuring the long-term viability of Churchill’s polar bear population remains a challenge, and Frontiers North has partnered with non-profit research, education and stewardship organisation Polar Bears International to help protect the bears and their habitat.

At the PBI education centre in Churchill, Joanna Sulich, a behavioural ecologist and consulting scientist, gives us a fascinating insight into polar bears and – more soberly – what the future might hold for them.

Nielsen has been facing increased competition with media companies testing or using currencies from a number of alternative measurement companies including iSpot.tv, Comscore and VideoAmp.

iSpot.tv, the TV measurement company, has reported preliminary linear TV ad impressions in the US for the 2022 World Cup. The footballing action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to audiences in the US.

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Vizio is dialing up interactivity for ads that air on the smart TV maker’s free ad-supported streaming TV (FAST) service WatchFree+ though a partnership with Brightline.

It marks the first smart TV integration for Brightline and its OTT Accelerator product, which is already used to power interactive, dynamic and shoppable ads on Hulu, Peacock and Discovery+, among others.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

“Many of the new currencies use Vizio [ACR] data, but projecting household viewing based on usage of Vizio smart TVs will not produce a complete picture, as 86% of households with one Vizio TV have other TVs from other brands,” points out the analysis. “Even in households with two Vizio TVs, other brands of TVs are present in 70% of cases. To make matters worse, not all the TVs in a smart-TV household are smart.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

The TV measurement company iSpot.tv is reporting preliminary data for the 22nd World Cup in Qatar that shows the live coverage of 64 matches plus replays across Fox, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14,700 ads and close to 6,200 minutes of commercial time to audiences in the U.S.

So should VIZIO Holding (NYSE:VZIO) shareholders be worried about its cash burn? In this article, we define cash burn as its annual (negative) free cash flow, which is the amount of money a company spends each year to fund its growth. Let's start with an examination of the business' cash, relative to its cash burn.

The effort is designed to make ads part of a more engaging viewing experience for millions of VIZIO households and is made possible through a first-of-its-kind Smart TV partnership with BrightLine and its OTT Accelerator offering, the same technology powering interactive, dynamic and shoppable advertising on Hulu, Peacock, Discovery+ and many others. The partnership makes VIZIO the first Smart TV manufacturer to give advertisers the ability to enhance their ads with interactive elements ranging from trivia to dynamic messaging.

Vizio is adding interactive commercial breaks to channels on its WatchFree Plus free streaming platform by working with dynamic advertising company Brightline.

Ad breaks on Vizio can include trivia questions to engage viewers, provide users with an opportunity to click to find out more about products, scroll through available colors for a car they are considering buying, or shop via an interactive catalog.

All 64 game airings over the month-long event -- including Spanish-language U.S. TV network airings -- posted a 29% increase to just over 9.5 billion TV advertising household impressions versus the previous World Cup event four years ago, according to iSpot.tv.

Some 367 TV advertisers made appearances over the entire World Cup. Brands such as Coca-Cola, Verizon, and Google Pixel gained the most TV advertising exposure time, according to iSpot.

Adam Helfgott, CEO at Madhive says 2023 will be the year that targeting niche segments will take a back seat with TV advertisers, particularly on streaming where geotargeting will thrive.It seems like every week there is a new partnership announcement that claims to be the future of TV ad targeting. But these partnerships still don’t solve for the lack of transparency and identity at the household level. As a result, advertisers will increasingly put targeting against niche segments, like ‘moms who shop green,’ on the back burner.