News

Insights Guest User Insights Guest User

12/13/22: Bryce Dallas Howard headed for “Witch Mountain”

Approximately $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels through the quarterfinals of the 2022 FIFA World Cup, according to iSpot.tv. Fox, which holds English-language rights to the tournament, has taken $113.5 million in national TV advertising sales, while Telemundo/Universo has collected $100.1 million in ad revenue.

Read More
Guest User Guest User

MINI USA Teams Up With Pharrell Williams and BBC ICECREAM

The MINI SE Electric now features a new special color, Nanuq White. The color was inspired and chosen with feedback from customers following MINI USA’s ongoing campaign to support Polar Bears International, featuring the MINI brand’s special polar bear mascot, Nanuq.

Read More
Insights Guest User Insights Guest User

WATCH THE NEWEST COMMERCIALS FROM AMAZON, SOCIETY6, DISNEY AND MORE

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Amazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.” Disney calls its $9.99-per-month Hulu-and-Disney+ bundle “the newest power couple.” And Society6 promotes the “unique, artist-designed goods” available on its website.

Read More
Good Guest User Good Guest User

Pharrell Looks To Save The Polar Bears With A New Collaboratio

Pharrell looks to save the polar bears with his latest collaboration, a partnership between MINI USA and Pharrell’s design label, Icecream. Dropping an exclusive merch collection on NTWRK featuring a variety of Icecream products emblazed with MINI’s new Mini Electric car, Pharrell and MINI are donating 100 percent of the proceeds to Polar Bears International, the non-profit polar bear conservation organization.

Read More
Insights Guest User Insights Guest User

Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon

Mexico were unable to make it through to the knockout stages of the World Cup, and their fans are coping with the early exit by shopping. Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity for Playstation 5 games (61.9x more likely than the norm), medical books (39x) and protein products (37.6x).

Read More
Innovation Guest User Innovation Guest User

VIZIO SmartCast Adds AMC+ Support in Latest Operating System Update

VIZIO Smart TV owners that love prestige TV now have a new streaming option as the manufacturer has added support for AMC+ to its native SmartCast platform. A VIZIO spokesperson confirmed to The Streamable that the app has been added to SmartCast and is now live, meaning that subscribers to AMC+ are now able to access the service’s app to watch iconic AMC series like “Mad Men,” “Breaking Bad,” and “The Walking Dead,” as well as films and shows from the rest of the company’s properties including Shudder, IFC Films, BBC America, Sundance Now, and Acorn TV; countless originals; and more.

Read More
Insights Guest User Insights Guest User

Truthset Data Collective emerges from beta

Truthset, the data validation-as-a-service offering, has announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible.

Read More
Insights Guest User Insights Guest User

HOW MAGNOLIA BAKERY INCREASED SALES WITH BETTER CUSTOMER DATA USING CM GROUP’S SAILTHRU SOLUTION

Magnolia Bakery is one business that progressed from emailing customers on an adhoc basis to running measurable and impactful email campaigns tailored to its customers. Working with Sailthru — part of CM Group and the leading personalized marketing automation SaaS solution for retailers, publishers and media— and its suite of connected data and tracking capabilities, they have gained both insight and sales from their marketing activities

Read More
Insights Guest User Insights Guest User

Workwear Videos Win With Fashion Audiences

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A new Tubular Labs infographic on fashion shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos on workwear – despite a relatively low supply compared to other videos in the category.

Read More
Insights Guest User Insights Guest User

Sponsored Holiday Shopping Posts Rise On Instagram

With the holiday shopping season in full swing, influencer marketing platform CreatorIQ did an analysis of brand-sponsored creator posts on Instagram, to understand the role that content creators are playing in advertising. Notably, Black Friday and Cyber Monday brand-sponsored creator posts on Instagram were up 51.9% year-over-year.

Read More
Insights Guest User Insights Guest User

Football Delivers Ad Impressions, Watch-Time Wins: TV By the Numbers

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

Even without the benefit of Thanksgiving games, the NFL still claimed 12.25% of TV ad impressions from November 28-December 4. When combined with Friday and Saturday’s college games, American football accounted for nearly 21% of TV ad impressions for the week.

Read More