A key difficulty facing advertisers is getting accurate measurements of connected television viewing. Essence’s sister agency GroupM recently performed a study with iSpot.tv that found 8% to 10% of supposed video impressions were delivered when a television was turned off.

Over the past decade,Twitter's national TV ad spend spiked briefly in 2015, 2017, and 2018 -- mostly on special big-time TV events -- including 2015 World Series, “The 2018 Oscars, NFL Football, and “The Walking Dead.” Since 2012, iSpot.tv says this amounted to a grand total of $30.4 million.

Tastemade started working with iSpot.tv last year, and iSpot is really helpful for measuring our brand campaigns against demographic audiences on streaming.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In October, TheSoul Publishing once again surpassed 200 billion social media views in a calendar year. The studio reached this milestone across Facebook and YouTube, ahead of every worldwide legacy studio or digital creator, according to data from Tubular.

VIZIO brings season's greetings to SmartCast audiences with its annual rendition of ‘Winter Watchland' – a collection of movies and shows, On Demand exclusives, holiday music and binge-worthy winter break escapes.

Just in time for the festive period, Vizio is relaunching its Winter Watchland collection. For those that owned a Vizio smart TV this time last year, they may remember the launch of the company’s 2021 Winter Watchland experience which included a collection of over 500 hours of free holiday-themed content. As part of this year’s Winter Watchland experience, the home screen will feature a new Seasons Greetings carousel that highlights available holiday-themed content spanning categories including comedy, romance, kids, family, and music.

Vizio subscribers can watch holiday favorites through the Seasons Greeting carousel which includes: The Vizio Holiday Movies Channel with holiday movies on Channel 199 for 24 hours a day, 7 days a week; On Demand Holiday Hub with a curated collection of free holiday movies on WatchFree+; and Vizio Fireplace Channel (channel 502), which offers the ambiance of four distinct crackling fireplace scenes.

Winter Watchland is an all-in-one holiday destination on the VIZIO home screen. VIZIO users can discover festive finds with VIZIO’s Seasons Greetings carousel featuring holiday content across categories like comedy, romance, kids, family, music and more.

“Fans will discover both new and old holiday-themed programming with this curated collection that is sure to keep viewers in the holiday spirit well into the New Year,” VIZIO’s senior director of product marketing and engagement Christina Ruiz said. “We are pleased to bring back ‘Winter Watchland’ to living rooms across the country by serving up an expansive line-up of seasonal content that audiences love.”

Vizio is showing its Yuletide spirit by launching Winter Watchland, its annual collection of free holiday movies, programs and music.

Winter Watchland appears on the Vizio home screen with a carousel featuring content including the world premiere of The Christmas Spirit from Maverick Entertainment Group. Also featured are CTV premieres of Christmas Lucky Charm, Santa’s Got Style and Christmas on the Slopes from Brain Power Studio and A Unicorn for Christmas from MarVista Entertainment.

During their isolation, they have been busy collecting data and hosting live streams for classrooms around the world. They worked with many organizations including Polar Bears International to help spread the word.

If that calendar speed-up is the bad news, the good news is that a marketing shift should lead to consumers being partners in building a stronger bottom line. Tired of being tracked all over the internet by ads for products they don’t want, consumers are willing to help brands “meet them where they are.” Imagine a world in which you knew what your customers planned to buy in the future because they told you.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Across its portfolio NBCU’s programming -- as measured by Nielsen -- reached 121 people aged 2 and up. Data from measurement company iSpot.tv shows the ads on NBCU properties reached 128 million adults.

Vizio is turning up its annual holiday hub, dubbed "Winter Watchland," on millions of smart TV home screens.

The holiday content destination features a Seasons Greetings carousel with a collection of movies, shows, on-demand content and holiday music. Vizio’s also using the hub to drive viewers to its free ad-supported streaming TV (FAST) service WatchFree+, with seasonal exclusives and seasonal premieres.

"It was nice to see the bears looking relatively healthy and not too skinny," noted Kathy Franko, who joined the trip from Watson, Saskatchewan. "We heard from a researcher at Polar Bears International in Churchill that this past spring was late and so bears had a relatively long time to hunt."

A new data-driven report from VIZIO takes a look at each audience and the overlap and finds, among other things, they aren’t that different from one another. And that brands with a heavy emphasis on the NFL and college football actually aren’t getting a ton of extra reach by advertising during both.

VIZIO looked at TV audiences from Aug. 28, 2021 through Feb. 13, 2022 to reveal just how much NFL and college football audiences overlap, plus how much of minutes watched are actually on programming beyond live sports.

VIZIO tapped its Inscape ACR data to examine common assumptions about football viewers and advertising trends. The results poke holes in conventional wisdom and highlights a need for advertisers to update their strategies for the modern TV environment.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The French Family Band of Nashville wishes you “joy, comfort and peace” in the latest from JC Penney. Disney+ says, “’Tis the season to be streaming” in a spot that promotes its holiday programming. And Nissan pitchwoman Brie Larson says, “Nissan EVs aren’t just electric—they electrify you.”