NBCUniversal in 2022 tapped measurement company iSpot.tv, which itself this year has inked deals with Conviva as well as invested in start-up audience panel provider TVision.

The estimated national TV spending by automakers in November was $304.1 million, down 11.3% year over year compared to $342.7 last November, according to iSpot.tv.

Ad impressions, however, were up 12.3% year over year for the month to 29.1 billion compared to 25.9 billion in November 2021.

Kudos to honorees Paul Colichman of Here TV, Cameron Douglas of Fandango/Vudu, Danny Fisher of FilmRise, Adam Lewinson of Tubi, Gene Pao of Shout! Factory, Katherine Pond of Vizio, and Stefan Van Engen of Xumo who were on hand for the fun

“It is both simultaneously true to point to part of recent history and say there's a conservation success story here, and that should rightfully be celebrated, and to also say there's an immediate existential threat to the entire species right now,” said John Whiteman, chief research scientist for Polar Bears International.

Musiio wasn’t the only metadata-focused startup finding a new home in 2022 either. Musicube had already attracted clients including Sony Music for its own set of metadata and music search tools. That pinged the radar of one of the most acquisition-hungry companies (outside Utopia) in the music industry: B2B firm Songtradr. Read our story here.

He also happens to be the first person to have half a billion followers on Instagram (actually, 507 million as of this morning), and so influencer marketing platform CreatorIQ has been tracking the effect he has on the Instagram messaging of the brands he partners with. A few examples.

TV advertising analytics firm iSpot.tv tracked TV ad impressions across the five days from Thanksgiving through Cyber Monday—the so-called Turkey 5—and pulled together this top 10 list exclusively for Ad Age Datacenter

Wendy Werve is CMO of CM Group, and has over 20 years of experience developing, leading, and executing growth-focused marketing strategies.

The news: With the holiday shopping season in full swing, relationship marketing provider CM Group and television analytics firm iSpot released data on how brands and retailers doubled down on email and TV during the critical Black Friday and Cyber Monday selling period.

So it turned to CreatorIQ’s Creator Discovery capabilities to find and assess top-performing brand advocates. With CreatorIQ, Sway Group unlocked a wealth of information about creators—including audience demographic data, reach, and engagement rate—so the team could make data-driven decisions about partnerships.

In terms of what Disney should do with Hulu, TVREV co-founder and analyst Alan Wolk thinks Hulu presents an opportunity as a free ad-supported streaming service, noting Disney is the only major broadcast network company that doesn’t have a FAST. In a column for NextTV, he said the main purpose of launching a FAST would be to help Disney win market share internationally in emerging markets where people have less disposable income for TV services.

“It was nice to see the bears looking relatively healthy and not too skinny,” noted Kathy Franko, who joined the trip from Watson, Saskatchewan. “We heard from a researcher at Polar Bears International in Churchill that this past spring was late and so bears had a relatively long time to hunt.”

Below is a snapshot of TV by the numbers for the week of November 21-27, highlighting the most-watched shows and networks using glass-level data from Inscape(opens in new tab), and network and show TV ad impressions insights via iSpot.tv(opens in new tab).

Via Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Using ACR data from its Inscape division, VIZIO examined the differences (or lack thereof) between NFL and college football fans, how football audiences view other types of programming, and how much time they spend watching other types of sports. The results poke holes in much of the conventional wisdom regarding football viewers and viewing trends, and highlights a need for advertisers to update their strategies for the modern TV environment.

Notably, Yellowstone scores the highest iSpot Attention Index (134) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Below is a snapshot of TV by the numbers for the week of November 21-27, highlighting the most-watched shows and networks using glass-level data from Inscape(opens in new tab), and network and show TV ad impressions insights via iSpot.tv(opens in new tab).

The “Glass Onion” strategy initially looked like a joke — the one about a camel being a horse designed by committee — but here’s what Netflix achieved. With a bargain marketing spend, (per iSpot, just over $4 million in TV ads) Netflix got over 1 million people to see the film while experiencing the comedy in well-attended shows to elevate the enjoyment.

The holiday shopping season has officially begun, and retailers made the most of big TV audiences during the “Turkey Five.” According to iSpot data, est. national TV ad spend for retail brands rose 6.4% year-over-year during the five-day holiday weekend. TV ad impressions also showed slight dips, down 4.6%. iSpot also shares the most-seen retail brands on TV over the holiday weekend as well.

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences searching for U.S. Soccer have the highest Amazon shopping affinity for sunglass accessories (91.8x more likely than the norm), sunglasses (91.7x) and casual button-down shirts (73.2x).

The season five premiere of Yellowstone was also viewed by 12.1 million viewers overall and Lainey Wilson’s spot has earned 40M impressions across linear TV to date, according to TV ad measurement tool iSpot tracking.