B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 27.

The season five premiere of Yellowstone was also viewed by 12.1 million viewers overall and Lainey Wilson’s spot has earned 40M impressions across linear TV to date, according to TV ad measurement tool iSpot tracking.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Established in 2020, HUMANATURE represents the brand’s dedication to its sustainability and values-based initiatives— including Project Atigi and its partnership with Polar Bears International.

The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earlier this year.

Samantha Schilling of Songtradr brought her perspective from working in Brazil and with a mostly Latin American music business. She pointed out the differing standards that separate her business with that of the U.S. and how the two regions might learn from each other. For example, she said, while commonplace in the U.S., some Latin American countries prohibit work for hire agreements for songs written for TV/film. She said this helps songwriters maintain ownership and secure royalties on the backend.

“With Vidgo’s app available on connected TV and streaming devices, including Roku, Vizio, Amazon Fire TV, Apple TV, as well as Android and iOS mobile devices, our subscribers now have unlimited access to their favorite shows, sports and news at home and on the go,” CEO Derek Mattsson said in a statement.

Jillian Dimoff, Strategic Account Executive at Cheetah Digital, recommends the most logical first step might be to do an asset inventory analysis. She asks, “What do you have that has a low cost and a high perceived value in your arsenal that we can leverage within the program?

The "Born to Hustle" ad exaggerates in spectacular fashion the dedication the store's buyers take in ensuring they keep the shelves stacked with products customers love, finding the best deals so patrons get their favorite items for a great price. According to a study from The Association of Consumer Research, music in commercials can improve how effective an advertisement can be on consumers, which is why it makes perfect sense that the song "Makeba" by Jain would be featured in the Marshalls commercial (via Ispot.tv).

Through 20 matches, Telemundo has reached 22% of the U.S. Hispanic population, which is leading to higher engagement and impact for Telemundo’s advertising partners. This highly engaged Hispanic audience is driving double-digital advantages in brand impact, with a +20% higher attention index vs iSpot.tv norms.

Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.

And get this: iSpot shows that Netflix spent less than the majors to open Glass Onion with $4.3M in TV spots to Disney’s $16M on Strange World, Sony’s $14.8M on Devotion, Searchlight’s $10.8M on The Menu and Uni’s $8.5M on The Fabelmans.

Fox and NBCU networks raked in a collective $9 million in national TV advertising for the first two days of the 2022 FIFA World Cup, according to iSpot.tv estimates. The total for the same period in 2018 was $6 million. Fox networks drew $4.5 million in national TV advertising for English-language airings, while NBCUniversal TV networks/platforms collected $4.3 million for Spanish-language coverage.

This comes at a time when P&G reported cutting media spending broadly, and as iSpot.tv data on linear TV spending showed substantial declines for the company. In July, Pathmatics data showed P&G spending about $30 million on OTT, up 30% from the prior quarter, while at the same time iSpot.tv data show its 12 biggest brands cut spending 40% to around $36 million on linear TV from a year ago.

While TV ad spend analytics corp iSpot showed that Netflix spent less than the majors to open Glass Onion with $4.3M in TV spots to Disney’s $16M on Strange World, Sony’s $14.8M on Devotion, Searchlight’s $10.8M on The Menu and Uni’s $8.5M on The Fabelmans; the streamer carefully curated their spots in a holistic campaign (which will run through its streaming drop date) with ads on Sunday NFL, Yellowstone, SNL and The Walking Dead finale.

For the entire day, on all Fox networks -- Fox Television Network, Fox Sports 1, Fox Deportes, and Fox Sports 2 -- World Cup action pulled in 327,446,156 impressions from 285 commercial airings -- an estimated $5.55 million in national TV advertising spend, according to iSpot.tv.

In terms of overall network impressions, for total day viewing -- from September 19 through November 22 -- CBS was tops with 98.09 billion, which represents a 7.9% share of voice (SOV) of all networks, according to iSpot.tv. Total impression results here include national linear, national time-shifted, local, video-on-demand and OTT, according to iSpot.tv's measure.

The world is currently facing a human-caused extinction crisis. At COP15, the United Nations biodiversity conference, 196 countries are coming together to try to do something about it. Photo: KT Miller / Polar Bears International

For the first two days of the 2022 FIFA World Cup in Qatar -- Sunday and Monday -- Fox and NBCU networks pulled in a collective $9 million in national TV advertising, according to iSpot.tv estimates -- higher than the $6 million spend of four years ago for that same period for the 2018 FIFA World Cup.