iSpot, which has built its TV measurement business on big data, has bought a stake in TVision as part of a $16 million funding round, and will get exclusive access to person-level data on connected TV viewing from TVision's audience panels.

"We also wanted to invest in panel technology, which we believe continues to be important for the industry," Muller said. "We are a huge believer in big data as the front line of measurement and that continues to be the case. But we also believe in being able to get to the person level in the household to supplement that measurement.”

Jellysmack is the third biggest company by monthly cross-platform unique U.S. digital video viewers, according to Tubular Labs, trailing only Disney and Paramount Global.

A few highlights: The Backstreet Boys help Downy promote the launch of Downy Rinse & Refresh. (Ad Age’s Jack Neff has the backstory on the campaign: “Downy turns to the Backstreet Boys in first work from Saatchi.”) Glade hypes its limited-edition Pine Wonderland fragrance. And Etsy salutes new parents in a spot with the endline, “Giving is never small when a gift says so much.”

“Over the past few years, there have been some serious strides in developing full-funnel measurement standards and solutions for the creator marketing industry,” CreatorIQ’s Chief Business Development & Partnerships Officer Tim Sovay said. “This is driving the next phase of growth for the industry, as it helps prove both top- and bottom-of-funnel ROI for creator campaigns down to the dollar, justifying the increased levels of spend going to creators and the overall sector.”

Cross-platform audience measurement company iSpot.tv has made a strategic investment in television and CTV viewer engagement specialist TVision, as part of a $16m round.
TVision provides second-by-second, person-level data about viewing of both linear and streaming TV, including who's watching, what they're watching, and how much attention they are paying. The firm is headquartered in New York City, with offices in Boston and Tokyo.

TVision, the company measuring every second of TV and CTV viewer engagement, today announced it closed an investment round of $16mm for the continued transformation and modernization of accurate, person-level panel measurement. The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, Accomplice, and Golden Ventures.

iSpot is one of those vendors, and just today announced leading a $16 million investment round in startup TVision, the latter which developed its own person-level panel that measures co-viewing across linear and CTV.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Luke Bryan hypes Jockey Outdoors, his collaboration with the apparel brand. Sheertex says its “alarmingly strong tights” have, in fact, been tested on animals. And Amazon promotes Amazon Halo, its wearable health tracker, in a spot that reimagines a stressful family gathering as “Home for the Holidays: The Game.”

Consumers have more control over their personal data than ever before, forcing marketers to change the way they collect it. For The Drum’s Data & Privacy Deep Dive, Tim Glomb (VP of content, CM Group) explains how engaging with customers directly will result in better, more actionable insights.

Data from Tubular Labs during the same period also indicated that GMA's Facebook video views were at 378.68 million, while ABS-CBN only had 243.39 million. Facebook engagements were respectively at 10.24 million versus 9.18 million, still in favor of GMA.

“It’s nearly impossible for growing brands to succeed without partnerships with influencers,” Chrissy Werner, VP of marketing at Tubular Labs, declares. “Influencers drive commerce and advertising the way traditional forms like TV, radio, and newspapers did for decades. As a collective, creators continue to grow in power and counter media conglomerates worldwide.”

Tubular Labs’ latest data shows B/R Football had 52.8 million views on TikTok, 35.8 million views on YouTube, 20.8 million views on Twitter and 13.2 million views on Facebook in September 2022. Viewers are mostly male and between the ages of 18 to 34 years old. Nearly a third of YouTube viewers are based in the U.S. B/R Football has 4.1 million followers on TikTok and 2.3 million subscribers on YouTube.

An expanded deal means that Crackle and Redbox's ad-supported streaming services will be directly accessible through the remote buttons in the second half of 2023. Those services are currently distributed through more than 140 touchpoints on platforms including Amazon Fire TV, Roku, Apple TV, game consoles, iOS/Android devices and smart TV brands including Samsung, LG and Vizio.

The new remotes will be included with Vizio smart TV sold in the second half of 2023. “As one of the first to launch the Chicken Soup for the Soul app, and Crackle FAST channels in our free streaming service, WatchFree Plus, we are pleased to offer new Vizio customers direct access to the Crackle and Redbox streaming services from the Vizio remote,” said Seta Goldstein, director of content & technology partnerships at Vizio . “Our expanded relationship with Chicken Soup for the Soul Entertainment makes it easy for Vizo users to discover Crackle and Redbox programming — at the touch of a button.”

Who Is Scrooge In Verizon Commercial: Ad Age and iSpot.tv, a TV ad measurement and attribution firm that monitors ads around the clock, compile their top picks for new advertisements every weekday. (Keep scrolling to see ’em all.)

Geico spent more than $430 million of its overall TV outlay of $746 million over the past year on sports programming, according to iSpot.tv

Geico spent more than $430 million of its overall TV outlay of $746 million over the past year on sports programming, according to iSpot.tv.

Vizio Chief Technology Officer Adam Townsend cited “a general conservatism” in the market, on a Wednesday earnings call, referencing “pockets of uncertainty out there.” Vizio’s Q4 projections for earnings before interest, taxes, depreciation and amortization were below analysts’ expectations at $15 million to $19 million, compared with adjusted EBITDA of $16.7 million in Q3.

“If we’re asking people to conserve a large predator like a polar bear, we have to make sure people who live and work with them are safe,” said Geoff York, the senior director of conservation and staff scientist at Polar Bears International, which has led testing of several versions of the equipment. The technology could be fully deployed for the first time as soon as next summer.

Nielsen rivals Comscore and iSpot.tv also have applications in process for at least portions of their TV measurement services, and VideoAmp has signaled an intention to join them.