A report by CM Group highlighted the three most important stats affecting customer loyalty today.

IRVINE, Calif.—Vizio has unveiled some significant upgrades to the design and user experience for WatchFree+, Vizio’s free streaming service that comes built into millions of Vizio Smart TVs.

Vizio’s free ad-supported streaming TV service WatchFree+ is getting a refreshed brand design and user experience, including a new entertainment programming guide.

According to Vizio, the new update features a more intuitive Electronic Program Guide (EPG) – the place where users go to browse linear channels in a familiar fashion similar to traditional pay TV or cable – with faster and easier navigation alongside more personalized features.

IRVINE, Calif.—Vizio has unveiled some significant upgrades to the design and user experience for WatchFree+, Vizio’s free streaming service that comes built into millions of Vizio Smart TVs.

Vizio’s free ad-supported streaming TV service WatchFree+ is getting a refreshed brand design and user experience, including a new entertainment programming guide.

According to Vizio, the new update features a more intuitive Electronic Program Guide (EPG) – the place where users go to browse linear channels in a familiar fashion similar to traditional pay TV or cable – with faster and easier navigation alongside more personalized features.

Skinner, the chief technology officer at Bellevue-based iSpot, is leading a technology change in how companies measure the success of TV ads.

Three networks collectively earned $1.08 billion in estimated national TV ad spend, according to iSpot.tv for the period from May 10 through November 10, 2022 versus the same period a year ago. The total earned in 2021 was $934.7 million.

Looking at individual networks over the last six months, Fox News Channel witnessed 14% gain in estimated national TV advertising revenue to $618.6 million, with a 11% increase over the period to 150 billion, year-over-year, according to iSpot.tv.

According to digital consultancy Tubular Labs in its research paper “Navigating Social Video in 2023: What you need to thrive,” engaging target audiences is a key objective for many brands, and social video is a “must-have” channel to achieve this goal.

However, the speed at which trends turnover is getting faster and faster. In one three-month period more than 1.3 million sports-related videos were uploaded across multiple platforms. The volume of video uploaded to social sites can overwhelm even the best resourced marketing teams.

VIZIO has unveiled an upgraded design and user experience for WatchFree+, VIZIO’s free streaming service that comes built into millions of VIZIO Smart TVs. This latest update brings a new look and feel, intuitive Electronic Program Guide (EPG), faster and easier navigation, and personalization features to the free streaming service. WatchFree+ has grown to include more than 260 free channels and 6,000 titles on demand, offering an ever-expanding library of movies, TV shows, news, sports, music, and programs.

The campaign for the 2023 MINI Cooper SE Electric first launched in April 2022 on Earth Day, features a partnership with MINI USA and Polar Bears International to encourage eco-adoptions from the MINI community - and the polar bear love grew from there. In response to the campaign, MINI USA received an outpouring from the MINI community with questions asking where they could get hold of a polar bear bobble head featured in the campaign.

The polar bears near Churchill, Manitoba -- a town in central Canada along the Hudson Bay considered to be the polar bear capital of the world -- are the world's most studied sub population, simply due to researchers ability to access them, Steven Armstrup, chief scientist at Polar Bears International, told ABC News. Researchers are able to gather information about the species from land, rather than following them out into the sea ice — a “logistically much more difficult task,” Armstrup said.

CM Group today announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of relationship marketing strategies” at a time when it is more critical than ever for brands to build relevant, meaningful consumer interactions at every point in the customer journey.

CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST.

The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research. The webinar will open with a presentation from Forrester, sharing proprietary market research data and setting the stage for an enlightening conversation on measurement.

CreatorIQ, the influencer marketing platform advancing the creator economy and powering end-to-end efforts for more than 800 advertisers, today released its annual trends report to provide a comprehensive overview of the $16.4 billion creator marketing industry.

The Influencer Marketing Trends Report surveyed hundreds of brands, agencies and creators to provide insights around topics including measurement, social platforms, creator compensation, creator engagement strategies, inclusivity and key trends for 2023. With over two thirds of respondents reported an increase influencer marketing spending over the past year, this year’s takeaways are more important that ever.

The programmatic plans are moot, though, without CTV inroads. Which is why Magnite touted partnerships with LG Ads, Vizio, Disney and GroupM.

Right now, Magnite is especially cashing in on partnerships with smart TV manufacturers. Last month, Vizio integrated a product from SpringServe, Magnite’s CTV ad server, that supports customizable ad units and personalized content recommendations on smart TV home screens and search libraries.

Vizio says it has received $200 million in upfront commitments -- twice the level of a year ago.

Michael Morris, media analyst of Guggenheim Securities, says this is good news coming in the midst of a “challenging environment” for TV/CTV ad sellers. Vizio's results beat its estimates, and Morris maintains Vizio's rating as a “buy.”

Global warming continues to trigger the mass melting of Arctic sea ice, causing polar bears to begin gravitating toward land, scientists from Polar Bears International told ABC News. Sometimes, the closest land just happens to be populated by people, increasing the likelihood of encounters between man and beast.

The 15-year New York Giants defensive end and Pro Football Hall of Fame member was in Churchill with a crew from Polar Bears International, a Montana-based non-profit conservation organization.

Strahan spent time on a Tundra Buggy observing polar bears and highlighted Polar Bears International’s work on his roughly seven-minute long Good Morning America segment.

NASHVILLE, Tenn. and BRUSSELS, Belgium, Nov. 09, 2022 (GLOBE NEWSWIRE) -- CM Group today announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of relationship marketing strategies” at a time when it is more critical than ever for brands to build relevant, meaningful consumer interactions at every point in the customer journey.