Big Number: 2.6 millionThat’s how many visitors Jimmy Donaldson, better known by his YouTube name MrBeast, directed to Nike.com in June, according to data from Tubular. The figure reflects how powerful creators can be for brands. That 2.6 million is 5% of MrBeast’s audience on YouTube and Facebook, according to the data.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Sports continue to reign supreme, taking four of the top five spots for the most-watched programming during the week. NFL games accounted for 5.56% of minutes watched, down slightly from the previous week's 5.89%. On the other hand, college football saw an increase in watch-time, up to 4.70% from 3.95% previously.

Vizio and the network partners who make up the Project OAR consortium have “made incredible progress turning the concept of addressable delivery in linear for connected TVs into a reality,” and support IAB Tech Lab’s efforts to broaden adoption of addressable advertising standards, said Ken Norcross, head of data licensing at Inscape, Vizio’s ACR division.

VIZIO Holding Corp. (VZIO) reported Q3 EPS of $0.01, in-line with the analyst estimate of $0.01. Revenue for the quarter came in at $435 million versus the consensus estimate of $450.06 million.

Vizio Holding Corp. (NYSE: VZIO) today reported third quarter results that missed analysts’ consensus estimate.

Revenue for the Irvine seller of TVs and ad services fell 26% to $435 million from the year prior. Analysts, on average, estimated that Vizio would perform slightly better this third quarter, forecasting $438 million in revenue.

VIZIO Holding Corp. (VZIO) came out with quarterly earnings of $0.01 per share, in line with the Zacks Consensus Estimate. This compares to loss of $0.10 per share a year ago. These figures are adjusted for non-recurring items.

Meanwhile, Vizio’s decision to launch an ad-supported streaming platform continues to pay dividends. The platform surpassed 16.6 million active accounts in the quarter, generating $128 million in ad revenue — up 49% from revenue of $85.5 million last year.

Total Vizio user hours increased 11% to 8.12 million hours from 7.3 million. SmartCast hours increased 17% to 4.2 million from 3.6 million. More importantly, average revenue per user increased 39% to $27.7 from $19.9.

Vizio swung to a profit in the third-quarter as gains at its Platform Plus business more than offset a drop in device sales.

Net income was $2 million, or 1 cent a share, compared to a net loss of $18.6 million, or 10 cents a share, a year ago.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Dunkin’ hypes the arrival of its annual holiday cup. Amazon promotes its early Black Friday deals with the help of a lonely yeti. And Peloton wants you to know you can now rent the Peloton Bike or Bike+ instead of buying.

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL remains in first place, but saw a slight decrease in share of TV ad impressions, to 11.57% from 12.29% the previous week. College football is steady at No. 2 with an impressions share of 7.62%.

Notably, Yellowstone scores the highest iSpot Attention Index (125) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through November 6.

Paramount Network's hit drama Yellowstone — which kicks off its fifth season on November 13 — is No. 1.

Election Night is huge for TV networks, and the unique evening of programming presents an opportunity for brands that choose to wade into those waters. Data from iSpot looks at the most-seen advertisers during Election Night coverage this year, with Voya Financial and Columbia Pictures leading the way among the nearly 300 to appear across ABC, CBS, CNN, Fox News, MSNBC and NBC election programming.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: FedEx says, “We’re ready for the holidays, so you’re ready for what’s next.” Macy’s promotes its Gift Finder—a holiday gift guide—with a little help from a rather awkward man named Chris. And iRobot serves up another in its series of “Situation Roomb” spots.

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual.

Tim Glomb, VP of content and data at Cheetah Digital and Chris Muscutt, head of martech at PepsiCo, recently discussed their take on the use of zero- and first-party data and technology to power effective strategies.

The integration signals further commitment to the European CTV market by the demand-side platform. The Trade Desk already partners with Nielsen, which incorporates the DSP’s demographic data into its digital ad measurement system; and iSpot.TV, whose tools also provide incremental reach capabilities for US advertisers.

A report by GroupM and iSpot has come as a dampener. Their study reveals 8-10% of CTV ad impressions are being counted as delivered even when the TV is turned off. The overcount reportedly results in about $1 billion in CTV ad waste. Such massive ad waste in the segment has alarmed the advertisers. After all, connected TV ad revenue globally is set to rise 26.7% to $12 billion this year, GroupM has estimated.

FanDuel has spent $114.3 million in national TV advertising from November 6, 2021 through November 6, 2022, according to estimates from iSpot.tv -- airing some 22,220 commercials, garnering 8.8 billion impressions.

The introduction of the new color comes a few months after MINI launched the campaign for the Cooper SE on Earth Day. The campaign encourages eco-adoptions from the MINI Community, and anyone who donates $40 or more to Polar Bear International, the only non-profit organization that dedicates its work exclusively to polar bears and the Arctic Sea ice, or pre-orders the electric supermini this month, will receive a polar bear bobblehead

To extend the effort, the automaker also is partnering with Polar Bears International to convert the enthusiastic reaction toward the campaign into a chance to help real polar bears through an Eco-Adoption page. The partnership aims to promote awareness of the NGO’s polar bear conservation efforts.

Anyone who donates $40 or more to the conservation group via the PBI Eco-Adoption page during the month of November will receive a polar bear bobblehead and a thank-you card while supplies last. Customers who pre-order a MiniCooper SE during the month of November will also receive a bobblehead while they wait for their Mini.