Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Apple shows off the latest iPad in a colorful spot with the tagline “A brand new flavor of iPad.” Arby’s hypes its new spicy Diablo sandwiches and fries. And Kroger tugs at our heartstrings. (Ad Age’s Alexandra Jardine has the backstory: “​​Kroger’s animated holiday ad features a magical cookbook full of memories.”)

According to the ad-measurement firm iSpot, Lindell has spent more than any other advertiser on Fox News prime time, making up nearly 8 percent of all ads shown in that slot.

Activision spent $17.8 million promoting the release of Modern Warfare II on national linear sports telecasts, according to an SBJ analysis of iSpot.tv data, with 96% of that running during NFL programming. Fox has been the beneficiary of 40% of the airing

On the advertising side of things, estimated TV ad spend on Hallmark Channel is up nearly 8% year-over-year since August 1, per iSpot.tv, and most-seen advertisers include Nutrisystem (1.44% impressions SOV), GOLO (1.21%) and Instacart (1.14%). While Nutrisystem and GOLO did advertise on Hallmark last fall, they've dramatically upped airings from a couple hundred each in 2021 to over 1,000 this year. Instacart, Knix, Indeed and Choice Hotels are four brands that did not advertise on Hallmark during fall 2021 but did run ads this year.

According to iSpot, top brands by TV ad impressions SOV on Food Network this fall include Kohl's (0.98%), Progressive (0.87%) and Target (0.87%). Of those three, Progressive ran about 100 more airings this year than last. New advertisers this year that didn't run ads last fall include Bank of America Credit Card, King's Hawaiian, Rubbermaid, Lavazza and Visible.

There's no show. Just polar bears. Polar Bears International (PBI) and Explore.org have restarted their annual polar bear live cam for the season. The stream starts annually in late October and runs through mid-November, with an eye on having some great streams during Polar Bear Week from October 30 to November 5.

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL continues to score with watch-time, accounting for 5.34% of minutes watched from October 17-23, down slightly from the previous week's 6.83%.

There are going to be some certain winners in this world -- among them Amazon, Netflix, Roku and VIZIO. There are some companies for whom this might deliver mixed results, including TV companies like Disney, Comcast and Warner Bros. Discovery, all of which will both lose and gain some business,

Via iSpot.tv, the real-time TV measurement company. Rankings are by share of TV ad impressions, for new episodes only.

The NFL's winning streak continues as it again takes first place for share of TV ad impressions (10.09%), a slight decrease from the previous week's 12.92%. MLB and college football retain their positions at second (8.07%) and third place (6.60%), respectively.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: DoorDash calls attention to its partnership with the NBA. AEG Presents hypes Carrie Underwood’s nationwide Denim & Rhinestones Tour. And the U.S. Department of Health and Human Services wants you to know you can find out where to get an updated COVID vaccine at vaccines.gov.

In the most recent 30-day period (July 26-October 26), the Univision TV network amassed 33.3 billion impressions and $228.6 million in national TV ad spend, according to iSpot.tv.

Between Sept. 1 and Oct. 23, for example, companies spent $83 million advertising gum and candy on national TV, according to television ad measurement and analytics firm iSpot.tv. That’s a 7% increase compared to the same time last year.

With so many options to choose from, a little bit of chaos and uncertainty are expected— but Tubular is here to help make sense of the chaos. With deeper insights, you can create a framework that helps identify the perfect influencers to build out your wider program. At Tubular, we always say — start with your KPIs.

We have a day’s break in between bear-spotting to go dog-sledding and visit Polar Bears International House, an interpretative centre where we learn how to support the PBI’s conservation efforts.

With My Watchlist, Vizio says that a user can build a queue of TV shows and movies across premium services including Apple TV+, discovery+, Disney+, HBO Max, Hulu, Paramount+, Prime Video, Starz, WatchFree+ and others. “This solves one of the biggest challenges viewers have in today’s fragmented streaming environment—keeping up with what is available on which service,” said Vizio in a statement.

Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.

Mr. Lindell has spent nearly $80 million on advertising on Fox News’s prime-time lineup of opinion shows since accelerating his activism in January 2021, according to estimates by iSpot.TV.

As the midterm elections approach, political advertising is heating up and candidates are on track to shell out nearly $9 billion in ad spend, with $1.5 billion of that going to connected TV. Madhive, a leading tech company in the TV advertising space, recently examined current political advertising trends and discovered that average daily political impressions on connected TV are up 96% in October vs. September this year.

A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience. The data reveals how Food Network’s content brings audiences to insurance companies’ websites at higher rates, across the board. This is especially interesting when we compare Food Network’s social audience with that of Tastemade (a digital-first media company), and Food Ranger (an influencer and travel blogger).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 23.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Ahead of its new Q3 report, iSpot shared a list of the most seen CPG brands on TV last quarter, by share-of-voice (SOV). Most notable on that list: pet food manufacturer Blue Buffalo jumped into the top 10 from No. 26 in Q2 with a 32.9% increase in impressions, aided by more airings on morning talk shows like Today and Good Morning America. Nutrition drink Boost also grew, with a 50% increase in impressions quarter-over-quarter.