Vizio tackled streaming TV’s fragmented user experience, announcing My Watchlist, where users can access favorite TV shows and movies from certain streaming services in one location. Users search for a title, actor or hit the “+Watchlist” button on a title's…

Connected entertainment specialist VIZIO has introduced My Watchlist, a new feature that allows viewers to add their favourite TV shows and movies from different streaming services into one central location on VIZIO SmartCast TVs.

Adding shows and movies to My Watchlist is as easy as searching for a title, actor or selecting the ‘+ Watchlist’ button on the content detail page of each title. Once added, a dedicated My Watchlist row will appear on the SmartCast Home Screen. When ready to begin viewing, the user simply selects the preferred title and is immediately launched into the service.

Recently Vizio leveraged SpringServe, the leading independent TV ad-serving platform of Magnite, to enhance the content discovery experience across VIZIO SmartCast for millions of users in the United States.

With My Watchlist, Vizio believes that is has solved one of the biggest challenges viewers have with today’s fragmented streaming environment—keeping up with what programme is available on which service. With the new feature, users can build a queue of TV shows and movies across premium services including Apple TV+, discovery+, Disney+, HBO Max, Hulu, Paramount+, Prime Video, Starz, WatchFree+ and others.

Notably, Yellowstone scores the highest iSpot Attention Index (124) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

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iSpot.tv, Experian, Camelot Strategic Marketing & Media

Conviva and measurement company iSpot also teamed up to integrate data for a unified cross-platform ratings product to measure ads and programming together – with NBCUniversal one of the companies signed on so far.

In light of that, rival measurement providers like Comscore, iSpot.TV and VideoAmp are not only competing against Nielsen to provide measurement capabilities, but also planning tools. Those measurement and planning capabilities are very much intertwined.

A few highlights: Nike serves up yet another installment of its continuing campaign featuring LeBron James battling Father Time—and this time Father Time wins. (Ad Age’s Adrianne Pasquarelli previewed the campaign on Oct. 18: “Nike pits LeBron James against Jason Momoa’s Father Time in new teaser.”) Walmart shows scenes of various families’ seasonal celebrations in a spot with the tagline “All the things we need for all the ways we holiday.” And Reggie Bush helps Wendy’s hype its current $3 breakfast deal.

Tubular Labs, the leader in social video intelligence, released its findings on the state of social video leading into 2023. In its new report ‘Navigating Social Video in 2023: What you need to thrive’, Tubular has identified five areas in social video where marketers need to focus to get ahead of the game, and why.

TV maker Vizio has introduced a feature that might help solve one of the biggest challenges viewers have with today’s fragmented streaming environment — keeping up with what program is available on which service.

As the focus of smart TV opperating systems and streaming boxes shifts from the availability of apps to content discovery platforms are going all in on watchlist. Vizio is no exception. The smart TV maker introduced “My Watchlist”, a new feature that allows viewers to add their favorite TV shows and movies from different streaming services into one central location on VIZIO SmartCast TVs.

TV manufacturer VIZIO is continuing to make strides as a content provider. The company has embraced the future of streaming, and has been working hard to add new features that improve its customer experience, such as user profiles and a payment hub to manage subscriptions.

VIZIO is now giving owners of its SmartCast TVs even more control over their TV watching. The company introduced the “My Watchlist” feature on its SmartCast TVs on Tuesday, which will allow viewers to add their favorite TV shows and movies from different streaming services into one central location.

Madhive, one of the leading tech companies in the TV advertising space has been tracking political ad spend on streaming this fall and has seen some surprising results from their analysis of bid stream data spanning hundreds of millions of political impressions across the US that they have cross-referenced with their proprietary device graph consisting of 100+ million households across all US metro areas.

It proceeds to quote advertiser, agency and ad-tech executives about problems such as excessive ad repetition and the June 2022 Group M/iSpot.TV study that found that about 8% to 10% of streaming ad impressions play when TVs are shut off, wasting an estimated $1 billion per year in advertising investments.

TV Squared raised $27m when it was listed in comparison to its competitors VideoAmp, which raised $275m, and iSpot, which raised $335m.

Arby’s has pursued a number of campaigns to raise visibility over the last year, including a diss track targeting McDonald’s and a digital media spot ad with Old Spice. Arby’s climbed from the #49 brand spot in terms of overall TV ad impressions to the #12 brand across industries, according to iSpot.tv. The brand added a new CMO, Rita Patel, earlier this month.…

Arby’s has pursued a number of campaigns to raise visibility over the last year, including a diss track targeting McDonald’s and a digital media spot ad with Old Spice. Arby’s climbed from the #49 brand spot in terms of overall TV ad impressions to the #12 brand across industries,

With the help of a national TV airwaves $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" opened to a strong $67 million in U.S. and Canadian box-office revenue this past weekend, according to Comscore.

While there’s been plenty of talk and a fair amount of experimentation in alternatives to Nielsen TV measurement, what’s rare is a big-spending marketer embracing the idea openly. T-Mobile VP-Media Kari Marshall said the wireless carrier is using iSpot.tv data not just to optimize against key performance indicators but also to get audits of media performance on a monthly basis, “which a few years ago was impossible for us to do.”

Marshall went into detail about T-Mobile’s partnership with NBCUniversal and iSpot on cross-platform measurement, and expressed hope the arrangement can extend to other networks, which includes tying media data back to T-Mobile business outcomes.