Through five weeks of the NFL season, estimates are that the NFL on all its TV networks has earned $1.6 billion in national TV advertising revenue, according to estimates from iSpot.tv. Over the same time period a year ago, it was $1.4 billion.

This year, NFL games have produced 44.9 billion impressions so far, according to iSpot.tv estimates, up from 39.4 billion impressions a year ago.

With Sephora coming under fire over the privacy surrounding its consumer data, CM Group’s Tim Glomb provides three pointers on how retailers can build lasting relationships.

Tubular Labs, the social video analytics platform, announced the expansion of its ContentGraph technology, which allows brands to “identify audiences across 1,500 different video categories, topics and genres,” per a company statement.

What that means is brands can track engagement around much more specific video content categories than in the past. For instance, Tubular’s existing “Food & Drink” category now breaks down into subcategories such as “Coffee” and “Breakfast,” while “Beauty” now includes “Beauty Hacks,” “Nail Care” and more. And videos can get multiple category designations.

If you’re one of those consumer electronics guys (or if, like VIZIO and Roku, making TVs is your jam) you need to continue to prove me right here and keep staying on top of the user experience, making it easy for viewers to find what they want to watch and to move to a new device without much hassle. Invest in your FASTs, especially in personalization. Look to Spotify as a guide as to how personalization works to create loyalty.

Chevrolet’s “EVs for Everyone” was the No. 1 auto ad for both TV ad impressions and estimated national TV ad spend, per data from iSpot.tv. A song by Fleetwood Mac gives the spot a lighthearted, upbeat feel, which viewers appreciated: 21% of iSpot’s Ace Metrix survey respondents cited the music as the single best thing.

Through five weeks of the NFL season, estimates are that the NFL on all its TV networks has earned $1.6 billion in national TV advertising revenue, according to estimates from iSpot.tv. Over the same time period a year ago, it was $1.4 billion.

This year, NFL games have produced 44.9 billion impressions so far, according to iSpot.tv estimates, up from 39.4 billion impressions a year ago.

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL is atop our watch-time ranking for the fifth straight week. NFL games accounted for 6.31% of minutes watched from Oct. 3-9, down slightly from 6.97% the previous week.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Southwest Airlines wants you to know that “two bags fly free” in a spot that ends with its new brand campaign tagline “Go with heart.” Retailer Uncommon Goods promotes its, well, uncommon assortment of gift options. And jewelry brand Mejuri says, “Be your damn self.”

Via iSpot.tv, the real-time TV measurement company. Rankings are by TV ad impressions, for new episodes only.

The NFL delivered the highest share of TV ad impressions once again, with 12.51% from Oct. 3-9. That's down from 14.45% the previous week as the MLB Playoffs helped baseball grab a larger share of the weekend's live sports audience (and impressions).

It’s unclear how much Matt Damon was paid for his appearance in Crypto.com’s 2022 Super Bowl ad, but a report from ISpot.tv estimated the marketing campaign surrounding it cost a total of $65 million.

As the media world continues to fragment, it is critical for marketers to understand what qualities make an effective video partner to maximize ROI. Leveraging social video data from Tubular Labs, we’ve created a guide for marketers to identify the optimal social video partner — one that can successfully move viewers down the purchase funnel

Hisense isn’t Samsung or Vizio, but it is a meaningful competitor in a growing smart-TV sector.

VIZIO recently conducted a case study measuring the effectiveness of its Household Connect solution for a global travel service. The campaign allowed the brand to advertise on CTV, but also extend those ads to additional connected devices in the home. The result was a significant lift in brand recognition among survey respondents. Specifically, the Household Connect campaign led to:

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The proprietors of a bakery realize they “can do anything”—like, add a “chookie” (cheesecake cookie) to their menu—in the latest from GoDaddy. Hilton says, “When you and your team need space to work, and a place to eat, it matters where you stay.” And Burger King reboots its famous jingle. (Ad Age’s E.J. Schultz has the backstory: “Burger King reimagines 1970s ‘Have It Your Way’ jingle in first work from OKRP.”)

MyTime Movie Network is also creating original programming. The network is behind the lifestyle TV series “@Home with Tori.” Season 1 of the 10-part series premiered on Vizio last June, and season 2 is in pre-production by MyTime.

Ahead of its new Q3 report, iSpot shared a list of the top 10 advertisers on TV last quarter by ad impressions. Most notable on that list: Indeed gains 23 spots year-over-year while leaning heavily on cable news, while Amazon – not including Amazon Prime – and Target look to make a bigger splash on TV pre-holiday season.

Also in September, Conviva and iSpot (the latter one of the players in the emerging audience measurement space) teamed up to integrate respective data into a unified cross-platform ratings product for currency that measures ads and programming together across broadcast, cable and streaming apps. NBCUniversal is one of the companies that will be utilizing the combined data, having tapped iSpot earlier this year for ad measurement and currency tests – as well as activating the vendor’s cross-platform audiences as its official currency for national ad buys at the 2022 Upfront.

NEW YORK, Oct. 12, 2022 (GLOBE NEWSWIRE) -- CM Group, the leading provider of world-class marketing technology solutions and a 2022 TrustRadius Tech Cares award recipient, and FutureCast, a global think tank that performs research and advocacy, have joined forces to host FutureCast 2022—an award-winning event bringing together diverse thought leaders from around the world to develop solutions for diversity, equity, inclusion and belonging (DEIB) across all industries and daily life. The second annual event will take place at CM Group’s Manhattan offices in One World Trade Center, N.Y. on Friday, October 21, 2022, 9 a.m. - 8 p.m.

Report on how to strengthen customer loyalty by Sara Coghlan, Senior Marketing Manager, APAC, Cheetah Digital

This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

Tubular Labs has expanded its premium AI ContentGraph™ technology across its product suite. The feature enables brands to identify audiences across 1,500 different video categories, topics, and genres, and identify the most relevant trends. Videos and creators across the top social video platforms can be classified under multiple categories and topics. “Enhancing the capabilities and structure of our content taxonomy is foundational to Tubular’s success,” said Greg Coleman, CEO of Tubular Labs. “By leveraging our technology, marketers and media companies alike can stay on the pulse of culture as it expands, to gain further insight into social video audiences throughout the customer journey.”