Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through October 9.

Having a third-party verifier is standard practice, but is now more important than ever given the recent string of fraud issues across digital advertising. A report from iSpot found that connected TV ads were running while devices were off, costing advertisers $1 billion. Similarly, podcasting’s effectiveness was thrown into question when some major networks were revealed to have millions of fraudulent listeners.

To crack this particular case, Gerber and Fischer’s teams used ACR data from iSpot - numbers pulled from actual TV screens in 20 million homes. Which is great, but as Gerber learned, every TV manufacture collects that data just a bit differently, So he only knows how big this problem is on Vizio TVs. “There is still a lot of uncertainty.”

Netflix will allow DoubleVerify and Integral Ad Science to monitor the delivery and viewability of ads on its streaming service, though the company has yet to sign a deal with a third-party measurement provider like Nielsen or iSpot.tv, according to Ad Age.

This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

This piece was written by Sara Coghlan. She is a senior marketing manager, APAC, Cheetah Digital.

Citing recent CM Group research, Alexandra Pastore of Women’s Wear Daily writes that Gen Z buyers are practical, ambitious and focused on education. They like to buy from companies that are authentic—right down to their designs, brands, products and social impacts.

Like Pluto, Tubi is a media-owned FAST, as is Xumo, which is owned by Comcast, and NBCUniversal’s free version of Peacock. Other players in the space FAST space include The Roku Channel and Amazon’s Freevee, among others. Leading smart TV makers also offer FAST services as part of their device interfaces, such as Vizio WatchFree+, Samsung TV Plus, and LG Channels.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Tyrann Mathieu of the New Orleans Saints talks about NFL Votes, a league-wide initiative focused on voter registration and education. Pepsi serves up a fresh 30-second TV cut of its new “Footloose”-themed ad. (Ad Age’s Gillian Follett has the backstory—and the 150-second version: “Watch Pepsi’s ‘Footloose’ remake with Chloe Bailey.”) And Captain Morgan says, “Never let the away team feel too at home.”

National TV advertising for NHL TV programming on all its networks -- ESPN, TNT, ABC, TBS, and NHL Networks -- totaled $147.2 million for the 2021-2022 season, according to iSpot.tv.

Payment organisation PSCU, in its ‘2021 Eye on Payments’ study, further found nearly eight out of 10 survey respondents agree or completely agree that they want to do business with a financial institution that knows them personally. This sentiment is echoed in Cheetah Digital’s 2022 Consumer Trends Index, which reveals a 110% increase year-over-year among APAC consumers who want to be treated as an individual. They want more personalised messages based on their own individual wants and needs. Unfortunately, only 27% feel like their brands truly understand them, creating a huge gap.

​Bakers Delight is one APAC brand taking advantage of the opportunity. The franchised bakery chain turned to Cheetah Digital, one of CM Group’s world-class martech solutions, to implement an omnichannel rewards program to reward its loyal customers, and the results were nothing short of phenomenal.

The ‘Dough Getters’ loyalty program was rolled out across Australia and New Zealand in more than 500 Bakers Delight bakeries. In one month, the program gained more than 200,000 sign-ups, putting the chain 30% ahead of target. Even more, members were spending an average of 25% more per transaction.

Tubular Labs, the leader in global social video intelligence and measurement, expands its premium AI ContentGraph™ technology across its entire product suite. The feature enables brands to identify audiences across 1,500 different video categories, topics, and genres. With an even more in-depth and exacting picture of the constantly shifting social video landscape, advertisers and media companies can now keep pace and identify the most relevant trends, by enabling marketers to search, filter, and surface the topics their audiences care about most.

There are also solutions on the horizon. Companies like iSpot and others have been working to create new linear and digital measurement options that could plug the gap. But whatever solutions emerge will be much more fractured than those that came before, leaving further room for miscounting and potential fraud.

While the meal box capitalizes on nostalgia that baby boomers, Gen Xers and older millennials might have for Happy Meals, the collab also targets younger generations who are more familiar with streetwear culture. The TV buy reveals how McDonald's is reaching out to several age groups—spots are running on TeenNick, Disney Channel and Cartoon Network, but also on ESPNU, Discovery Channel, Oxygen and TNT, according to ad tracker iSpot.tv.

While the podium places are all familiar faces, we have a new contender in the form of Pfizer’s COVID vaccine Comirnaty, coming in fourth for September and its first-ever appearance in iSpot’s top 10.

According to iSpot, Disney spent more than rivals on U.S. TV spots at $15.2M versus Sony with under $9M on Lyle, Lyle, Crocodile; Warners near $10M to date on Dwayne Johnson’s October 21 release Black Adam; and Universal’s $7.1M to date on Halloween Ends, which opens this Friday. Disney didn’t go cheap, and at the end of the day, Regency was on the hook for marketing costs.

With the linear TV season now in full swing amidst all the promotional hype, video streamers -- even with predictions of slower growth to come -- continue to boost national TV messaging -- up 7% in paid ad spend/media value in September, according to estimates from iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: In the latest from NFL+, Nate Burleson says, “This is the NFL in your hand—live games, replays, films and shows.” Kohl’s promotes its current savings on fall fashions. And Cuisinart says, “With Cuisinart in the kitchen, lasting memories are made.”

The second urgency is ‘operational’—we applaud the sheer volume of testing cross-platform measurement options (Comscore, ISpot, Nielsen, VideoAmp, Samba, 605, TVSquared/Innovid and others), and it’s clear that recent advances in more fluidly executing full end-to-end usage of multiple currencies is the next great accelerator to marketer’s getting ‘the full funnel payoff’ of currency optionality.