Vizio ended its upfront season with over $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase, the company said Thursday.

Smart TV advertising platform Vizio Ads announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase. The company attributes the growth to audience migrations from linear to streaming along with better targeting and measurement direct-to-device advertising deals, and an expanded library of programming on VIZIO’s streaming service, WatchFree+.

Lincoln takes the top spot among car ads with the most impressions this week for “A Glimpse,” despite not targeting NFL games to attract viewers, iSpot.tv says.

“But Nielsen last year announced plans to roll out individual commercial measurements (still planned as part of the rollout of Nielsen One later this year, a spokesman said). And other measurement firms—including Comscore and iSpot.tv—previously have touted their ability to measure ads on a second-by-second basis.”

Elan Ashendorf, VP of Engineering at Madhive brought up the importance of having a multi-faceted approach to privacy while highlighting the important role cryptographic techniques can play.

As the cord-cutting movement continues, advertisers need to reach their audience with digital targeting capabilities in order to deliver their message in a precise and effective manner – all while keeping in mind consumer privacy. With regulations like GDPR and CCPA, it's important to have a multi-faceted approach to privacy. Madhive leverages a variety of technologies to ensure compliance and audience accuracy - including a number of cryptographic techniques alongside clean rooms in order to protect consumer data and any PII.

Irvine-based VIZIO says it has booked $200M in ad commitments for its VIZIO Ads offering, from agencies, brands, and studios. The company says the advertising is a 100 percent year-over-year increase. VIZIO offers up ads for the streaming services on its smart TVs. All those streaming services are ad supported.

Irvine-based Vizio Holding Corp. (NYSE: VZIO) climbed 6.8% to $9.85 and a $1.9 billion market cap. The provider of televisions and an advertising platform today announced it has more than doubled its upfront season to more than $200 million to direct advertising commitments from agencies, brands and studios.

Vizio Ads on Thursday disclosed scoring more than $200 million in advertising commitments for its upfront season – marking a 100% year over year increase, in part thanks to its free ad-supported streaming TV service, WatchFree+.

According to Vizio, the smart TV-maker’s advertising business grew 71% year over year in the second quarter. In the three-month period it added 243 net new advertisers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Osmo mascot Mo explains that the company makes “magical games that teach kids all kinds of important stuff, like math and reading—even coding.” Truff hypes its truffle-infused hot sauce. (Ad Age’s Jon Springer has the backstory: “Hot sauce brand Truff debuts first TV ad after social media success.”) And “Follow the Yellow Brick Road” serves as the soundtrack for a fantastical Lexus commercial.

On the TV side, Activision Blizzard even splurged for Overwatch 2 ads during the expensive TV real estate around "Monday Night Football" this week. The estimated cost for the 15-second spot, which aired across ABC, ESPN and ESPN2 (which carried the ManningCast), totaled over $535,000, per data from iSpot.tv.

National TV advertising spending slowed down dramatically in the third quarter, falling 42% to $124.7 million, according to estimates from iSpot.tv.But movie box office revenue grew.

"While these bears sit on shore, they're losing a kilo or two every day. That can go on for about 180 days before they really start to have a problem," says Geoff York, senior director of conservation at Polar Bears International (PBI).

(RTTNews) - Shares of VIZIO Holding Corp. (VZIO), a provider of smart televisions, sound bars, and accessories, are up more than 4% Thursday morning at $9.60.

VIZIO today said it concluded its upfront season with more than $200 million in direct advertising commitments, a 100% year-over-year increase, driven by unique audiences, innovative home Screen advertising, and expanded library of free programming.

In recognition of Hispanic Heritage Month, CreatorIQ has compiled a list of the creators with the largest Hispanic audience. They include sports stars, musicians, actors, and many others. Each has an audience consisting of more than 50% Hispanic followers worldwide. Here, they’re ranked by total followers:

IRVINE, Ca.—Vizio says it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, double the amount it garnered in 2021.

The company attributes the increase to trends such as audience migrations from linear to streaming along with Vizio Ads; better targeting and measurement direct-to-device advertising offers. Other contributing factors include the expanded library of programming on Vizio’s free ad-supported streaming service, WatchFree+, as well as buyer demand for data-informed advertising and home screen engagement offerings that deliver unique audiences and great experiences, the company said.

VIZIO announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.

The steady growth in advertising revenue for VIZIO Ads can be attributed to a variety of broad market factors such as audience migrations from linear to streaming along with better targeting and measurement direct-to-device advertising offers. Other contributing factors include the expanded library of programming on VIZIO’s massive free ad-supported streaming service, WatchFree+, as well as buyer demand for data-informed advertising and home screen engagement offerings that deliver unique audiences and great experiences.

IRVINE, Calif.—In a sign of a strong connected TV ad market, Vizio has announced that it concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios.

The figure marks a 100% year-over-year increase, Vizio said and comes on the heels of a 71% year over year increase in ad revenue in Q2, 2022.

There are clear leaders, like VideoAmp and iSpot, and there’s also Nielsen lurking and almost ready to reemerge with Nielsen ONE.

After sportsbook TV advertising slowed during the summer, the industry has roared back with the start of the new NFL season. iSpot data shared with Legal Sports Report showcases higher year-over-year est. national TV ad spend by sportsbooks over the season’s first two weeks as the brands look to entice season-long bettors.

But Nielsen last year announced plans to roll out individual commercial measurements (still planned as part of the rollout of Nielsen One later this year, a spokesman said). And other measurement firms—including Comscore and iSpot.tv—previously have touted their ability to measure ads on a second-by-second basis.