According to Polar Bears International, the animal is considered a vulnerable species as of 2022. The reason for this Statius is due to sea ice loss from climate change. This is considered the single biggest threat to the species’ survival.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Amazon Fresh says “an apron is just a reverse cape” in a spot that celebrates the “heroes” who prepare meals for their families and friends. Amp wants you to know that “on the Amp app, you can go live on air and play whatever kind of music you like.” And JustFab promotes its fall footwear selection.

The show enjoys millions of viewers from around the world. According to iSpot, the 2022 Super Bowl Halftime show had an average minute audience of 121 million. This has resulted in advertisers paying millions of dollars to get their products, 30 seconds of fame during the performance. According to Statistica, as of 2022, for 30-second Super Bowl TV commercials, brands cough up upwards of 6.5 million U.S. dollars.

“The problem you have with measurement at the glass-level is that none of them are working together," he explained, adding, "My action call to the industry would be to get Samsung, get Vizio, get LG, get Sony, and get all the others to understand that their ACR data is not a competitive strategic asset for them. It’s only valuable if they pool it in a national footprint of data for advertisers and sellers to use and understand."

This makes email a relatively inexpensive method of marketing at scale for businesses. In fact, according to Campaign Monitor, nearly 60% of small businesses surveyed in 2021 planned to increase their spending on email marketing campaigns in the future. Email marketing is an excellent tool for any business looking to cast a wide net with a small budget.

“I save so much time scheduling customer meetings and tracking customer communication using Groove. Without it, my job would take at least twice as long.”– Amber H., Customer Success Manager, Campaign Monitor

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Buffalo Bills quarterback Josh Allen helps Gillette hype its GilletteLabs with Exfoliating Bar razor. Instacart serves up a fresh 15-second TV cut of a continuing campaign starring Lizzo; this variation focuses on the platform offering access to “more than 900 retailers,” per an announcer’s voice-over. (Ad Age’s Erika Wheless has the backstory on the campaign: “Instacart’s biggest brand campaign features LIzzo’s grocery order.”) And GoDaddy says it offers “tools and support for every small business ‘first.’”

iSpot and Conviva announced that they will be sharing data in order to give networks a unified data set across streaming and linear.

This is a big step forward for TV measurement in that it incorporates linear, on-demand and time-shifted viewing data from broadcast and cable networks (iSpot) with data from those networks’ streaming apps (Conviva), in order to provide a more holistic cross-platform view.

Honda retains its No.1 position on the list this week on iSpot.tv’s ranking of the most-seen auto ads, backed by the highest estimated national ad spend of $5.3 million. That budget went both to big-ticket programming (NFL, college football, SportsCenter) as well as a wide-cast approach with over 2,300 national airings (nearly twice as much as the next most-aired ad).

2. iSpot and Conviva Join Forces For Unified Network Ratings
iSpot and Conviva announced that they will be sharing data in order to give networks a unified data set across streaming and linear.
This is a big step forward for TV measurement in that it incorporates linear, on-demand and time-shifted viewing data from broadcast and cable networks (iSpot) with data from those networks’ streaming apps (Conviva), in order to provide a more holistic cross-platform view.

Pfizer has been using a softly, softly approach when it comes to promoting its COVID-19 vaccine Comirnaty. But as the NFL season kicked off this month, the Big Pharma’s marketing strategy is going the extra yard.

That’s according to data and analysis shared with Fierce Pharma Marketing by real-time ad tracker iSpot.tv. These data find that since Aug. 22, ads for Comirnaty have aired 749 times on national linear TV, with a particular emphasis on NFL games, which started Sept. 9.

Breweries are still advertising on other NFL broadcasters. Beer brands have spent $60 million on TV commercials in the last two weeks, and 70% of that spending went to NFL programming, according to the measurement firm iSpot.tv. The top-spending brands were Corona, Michelob, Bud Light, Coors Light and Modelo. Jason Damata, a spokesman for iSpot.tv, said that a professional football game without a beer commercial is highly unusual, adding that it’s “hard to find an example of an NFL game without advertising from that category.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A Calm app user says, “I meditate because I would probably lose my mind if I didn’t.” Talk show host Rachael Ray wants you to know that she’s partnered with Home Chef, which now offers “exclusive Rachael recipes.” And actor John Hoogenakker says that Spectrum Mobile has the ideal 5G network for the new iPhone 14 Pro.

If pharma advertising had a fantasy football league, Pfizer would be crushing the competition. A dive into the National Football League’s TV commercial buys across early season games by iSpot shows a hefty lead with its Covid-19 Comirnaty vaccine ads.

More than 175 million impressions with $9.5 million in media spending put Pfizer in the top spot with a 65% share of voice across NFL pharma spending, according to the real-time TV ad tracker. In a distant second place is Bristol Myers Squibb’s Opdivo with 44 million impressions, $5.2 million in spending and a 16% share, followed by BMS’ Zeposia with 31 million impressions, $3.3 million in media buys and an 11% share.

Breweries are still advertising on other NFL broadcasters. Beer brands have spent $60 million on TV commercials in the last two weeks, and 70% of that spending went to NFL programming, according to the measurement firm iSpot.tv. The top-spending brands were Corona, Michelob, Bud Light, Coors Light and Modelo. Jason Damata, a spokesman for iSpot.tv, said that a professional football game without a beer commercial is highly unusual, adding that it’s “hard to find an example of an NFL game without advertising from that category.”

Recall that the Media Rating Council (MRC) stripped Nielsen of its accreditation in September 2021. That didn’t stop the TV industry from continuing to use Nielsen data to price ads since neither Comscore nor more distant contenders — Innovid, VideoAmp and iSpot.tv — provide a viable alternative yet.

But what many don’t realize is that, thanks to our partnership with VIZIO’s Inscape, iSpot can also measure TV viewership for all of linear, including VOD and time-shifted viewing. And with our newly announced partnership with Conviva, we’re excited to make program viewing on Smart TV apps, mobile and desktop a part of our Unified Measurement solution.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 18.
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Notably, The Voice scores the week’s highest iSpot Attention Index (120), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).