Notably, The Voice scores the week’s highest iSpot Attention Index (120), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

BetMGM has spent an estimated $46.7 million in national TV advertising from mid-September 2021 through mid-September 2022, according to iSpot.tv. The bulk of its impressions gained over that period -- 727.9 million (out of 3 billion impressions) have come from NFL football programming on all TV networks airing NFL content.

iSpot, the real-time TV measurement company, today announced a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. The agreement accelerates the time to market for cross-platform program ratings and will give iSpot the unique ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.

Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform programme ratings and will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.

We are pleased to announce that we have entered into an agreement with Conviva to bring network streaming data into iSpot’s cross-screen program and ad measurement platform.

As you may know, iSpot measures TV ads across all of linear TV, VOD, time shifting and more, with a unified measurement platform for bringing all the verified ad viewing together. And recently, iSpot has become a new TV currency.

iSpot has struck a data and technology collaboration agreement with Conviva, the streaming analytics platform, that will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform. “iSpot and Conviva’s collaboration has shown how to set a new bar for speed, accuracy and completeness,” said Kelly Abcarian, EVP for Measurement and Impact, NBCUniversal. “We’re thrilled by the level of partnership for the benefit of the entire industry.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: A seemingly mild-mannered librarian helps promote Vivid Seats’ rewards program. Brett Gelman (Murray from “Stranger Things”) stars in a spot for the Canon R40 document scanner. And Milk-Bone wants you to invite “more dog” and “less fake love” into your life. (Ad Age’s Maia Vines has the backstory on the campaign: “Milk-Bone’s satirical dating show ads debut during ‘The Bachelorette.’”)

BetMGM has spent an estimated $46.7 million in national TV advertising from mid-September 2021 through mid-September 2022, according to iSpot.tv. The bulk of its impressions gained over that period -- 727.9 million (out of 3 billion impressions) have come from NFL football programming on all TV networks airing NFL content.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week two action guided the NFL to the top spot in our watch-time ranking for Sept. 12-18. Even with the Thursday night game streaming on Amazon Prime instead of broadcast or cable, the league’s games still accounted for 6.78% of minutes watched (down just slightly from 7.16% in week one).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Apple says, “The future of health is on your wrist” in a fresh 30-second TV cut of an ad that promotes some of the capabilities of Apple Watch Series 8. (A 95-second version debuted on YouTube on Sept. 7.) Fox Sports analyst Reggie Bush hypes the Wendy’s $5 Biggie Bag. And Hampton by Hilton highlights its in-hotel dining options with the help of a fussy 8-year-old girl.

TV measurement company iSpot.tv has struck a deal with streaming analytics company Conviva to add TV network streaming data into iSpot's cross-media program and advertising platform -- to help the company pursue its new media “currency” efforts.

The deal, iSpot says, is intended to create a “unified” service that includes second-by-second, onscreen verification for all programming across a TV network's footprint.

TV measurement company iSpot has struck a deal with streaming analytics provider Conviva to integrate data into a unified cross-platform ratings product for currency that measures ads and programming together.

iSpot already measures linear, video on-demand, and time shifted viewing from broadcast and cable, but Conviva brings network streaming app programming data into the fold. The partners have already been working together since January 2022, when iSpot initially incorporated data from Conviva’s streaming pipeline for next-day cross-platform ratings.

“Conviva has proven it can deliver clean, accurate and contextualized streaming data at scale. This collaboration makes it easy for all our network partners to authorize their first-party streaming data for use in our currency products and beyond,” said Emily Wood, VP of business development at iSpot.

Vizio was one of the first companies to introduce smart TVs, and it remains one of the most popular brands in the U.S. The company’s products are available through retailers such as Best Buy and Walmart, as well as Vizio’s online store. Vizio’s HDTVs have built-in SmartCast technology that lets users stream video content from apps such as Netflix, Prime Video, and Hulu. Vizio also offers SmartCast-enabled sound bars, sound systems, and other audio equipment. Vizio’s competitive advantage is its wide product assortment. The company’s TVs come in various screen sizes, resolutions, and price points. Vizio also offers a variety of add-on devices, such as sound bars and streaming media players.

My friend and colleague Alan Wolk does a good job surveying the 1,000 Reasons for Angst in traditional TV, from diminishing economic prospects for creatives to the uncertain future of affiliates to, oh yeah, whether the broadcast networks can still make money. True, the puckish lads at LightShed Partners are calling it a “death spiral,” but hope abides for a late-life revival.

Ecommerce Statistic #13: Abandoned cart follow-up emails have an average open rate of 41.09 percent.

This is extremely high.

In comparison, according to Campaign Monitor, the average email open rate is just 18.0 percent.

Brands are increasingly shifting budgets to creator-driven marketing campaigns, with 66% spending more on this area in the past year compared with previous years, according to a CreatorIQ and Tribe Dynamics survey shared with Marketing Dive. Coca-Cola and Marriott are among the many brands heading to TikTok for creator-driven efforts.

The report cited the case of smart-TV maker Vizio, which struck a multimillion-dollar agreement to settle FTC allegations that it had enabled a default setting that allowed the company to collect and share TV-viewing activity with third parties, but did so without sufficient notice to consumers, including by giving the setting the vague, pro-consumer sounding name of “Smart Interactivity.”

“If you’re thinking about where to really run your political dollars and engage with key demos, you probably should be thinking about us,” notes Nyma Quidwai, VIZIO’s Senior Director of Client Services. “VIZIO gives you a highly engaged political audience. Just take a look at some of the stats — 87% of VIZIO viewers identify with a political party, 75% of VIZIO TVs watched news content in the last year, which is 32% more than the 2020 election cycle. Beyond that, we're seeing 38% of Vizio TVs are in households located in key swing states, which is where the bulk of this year’s political spending is happening.”