Notably, Quantum Leap scores the week’s highest iSpot Attention Index (124), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

iSpot.tv estimates that national TV advertising spend on the show totaled $38.9 million with $6.9 million in media value, including 27 airings in NBCUniversal TV programming and related business on-air promotions.

In terms of total impressions, according to iSpot.tv estimates, the show earned 349.4 million impressions -- down from 459.8 million a year ago.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 11.

Disparities in methodologies and results among measurement providers had originally slowed the measurement shift in the spring. They were a factor in advertisers and agencies opting to primarily stick with Nielsen as the measurement currency for this year’s upfront deals, despite the measurement provider losing its Media Rating Council accreditation and opening the door to rivals like Comscore, iSpot.tv and VideoAmp. Coming out of the upfront marketplace, the measurement shift seems to be bogged down by these same issues as TV ad buyers and sellers have gotten more aggressive in vetting the measurement providers in light of the disparities.

Campaign Monitor, a world-class product solution part of CM Group, is a powerful yet intuitive global email marketing platform that empowers customers to create meaningful connections with their audiences. Its easy-to-use design, personalisation and automation tools create and deliver stunning campaigns that drive real business results – no coding required.

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VIZIO today released some interesting data points about how football fans interact with TV… and other devices. The insights suggest that advertisers trying to reach football fans with traditional TV advertising should consider expanding their reach to additional connected screens wherever possible.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Danny DeVito experiences a rush of emotions at a Jersey Mike’s. A bartender inexplicably waxes philosophical about finding deals on Amazon. (A web version of this ad debuted on YouTube on Aug. 22.) And Reggie Bush helps Wendy’s hype the return of its Pretzel Bacon Pub Cheeseburger.

NBCUnified also serves as the backbone for NBCU’s efforts to modernize measurement throughout the ad industry. NBCU in June added emotional impact to its audience measurement framework, months after elevating partners like iSpot.tv and Comscore and boosting its capabilities around data.

1.94 billion TV ad impressions delivered during this year’s U.S. Open tennis tournament, up 88.4% from last year, according to measurement company iSpot.tv. Matches featuring Serena Williams generated the most impressions per airing of the tournament.

With MadHive, they can log into our platform and set a frequency cap at a household level of say, one per hour or one per day—whatever frequency they feel is warranted—and then we can ensure that these households either see a commercial with a different message or a completely different non-political ad.

Ed McLoughlin, Managing Director, Madhive

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Patrick Mahomes stars alongside “Jake from State Farm” in the latest from State Farm. As part of a continuing campaign, Los Angeles Rams Head Coach Sean McVay encourages you to stop skipping lunch and instead eat some Campbell’s Chunky Soup in a spot with the tagline “Lunchtime is your halftime.” And Buffalo Bills quarterback Josh Allen helps Frito-Lay call attention to its status as the “official chip & dip sponsor” of the NFL.

AbbVie has taken the top two spots in August’s TV drug ad spenders’ list as it pushes down fierce rival Dupixent into third place, according to real-time ad trackers at iSpot.

The Big Pharma’s immunology JAK inhibitor Rinvoq keeps the lead for a second month in a row, with a mighty $33.3 million spend in August. Though this was down on the near $40 million it spent in July, the amount doled out each of these last two months still marks the largest for any drug ad campaign over a month so far this year.

Thanks in part to increased interest around Serena Williams’s retirement, this year’s U.S. Open tennis championship was a grand slam for TV advertisers, as data from iSpot reveals.

From Aug. 29-Sept. 11, the U.S. Open delivered 1.94 billion TV ad impressions, which was up 88.4% from 1.03 billion last year. The 2022 U.S. Open was the No. 4 program by TV ad impressions delivered in the timeframe, at 1.97% — versus 1.01% in 202

It is 43% more expensive to acquire a new AVOD subscriber than regain a lapsed subscriber, according to a study from VIZIO Ads that looks into the effectiveness of promoting AVOD services on the smart TV home screen. Other findings include:
· It is 82% more expensive to acquire a new subscriber than retain an existing subscriber.
· The higher up and bigger the promotion appears on the Home Screen, the more traffic it drives to the AVOD service. However, the incremental traffic smaller-sized promotions located elsewhere on the Screen attracts do so at a cost-per-acquisition on par with the larger ads (making them highly cost-effective).
· The size of the promotional budget was directly correlated to the increase in results, without increasing the cost-per-acquisition.

A recent report by Pathmatics found CPG advertisers increased spending by 39% on over-the-top TV between the first and second quarter, faster than any other segments. This came even as some CPG brands were pulling back on linear TV spending measured by iSpot.tv in the face of rising costs and margin pressures.

In collaboration with the film’s debut and The Walt Disney Company’s longstanding legacy of protecting wildlife and wild places, the Disney Conservation Fund is investing in solutions to support polar bear conservation with nonprofit organization, Polar Bears International (PBI).
…
“Working on behalf of the Arctic's [polar bear community is our priority, and we are beyond excited to continue pushing that important work forward with the support of Disney,: said Krista Wright, Executive Director, Polar Bears International. “There is always more work to do, and we are optimistic of the path ahead as we find new ways to help polar bears thrive today and tomorrow. We hope after viewing Polar Bear, people will be inspired to talk to their friends about the film, what they learned, and why polar bear conservation matters.”

“Brand-lift studies were not part of the conversation in influencer marketing five years ago,” Tim Sovay, chief BD and partnerships officer and COO at influencer marketing software platform CreatorIQ, told us.

“Brand-lift studies were not part of the conversation in influencer marketing five years ago,” Tim Sovay, chief BD and partnerships officer and COO at influencer marketing software platform CreatorIQ, told us.