A look at the shareholders of VIZIO Holding Corp. (NYSE:VZIO) can tell us which group is most powerful. With 45% stake, individual insiders possess the maximum shares in the company. Put another way, the group faces the maximum upside potential (or downside risk).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Mailchimp says it “takes the guesswork out of email marketing” in a spot that stars an “owl-cat-bat.” Adam Scott and Cecily Strong team up for Verizon. And Denny’s hypes its new all-day meal deals, starting at $5.99.

Invidualy, Beast’s videos average 43 million views each, according to Tubular Labs.

That said, Beast doesn’t just live on just YouTube. Per Tubular, he has 211 million connections overall on YouTube, TikTok, Instagram, Facebook and Twitter - all of which he used to drive people to the Beast Burger location in Jersey.

Social video measurement and analytics platform Tubular just completed a study of the video-consumption habits of consumers of various direct-to-consumer brands, and has shared the data with Datacenter Weekly first. Here’s the intel they have on Allbirds, the trendy sustainable footwear and apparel company:

53 percent of the time spent on a VIZIO TV is spent on their SmartCast platform, with just seven percent spent on an external media player or dongle, according to CFO Adam Townsend, who also cited a recent customer survey that revealed that 38 percent of the smart TV manufacturer’s customers still have a cable or satellite subscription and are watching linear TV via a traditional set top box.

DistroTV, the nation’s largest, independent, free, ad-supported streaming TV (Fast) app on Friday announced that it is expanding its content offerings to Vizio.

Honda’s “Forever Determined” debuts in the top position on iSpot.tv’s ranking of the most-watched auto ads, boasting a massive 352 million impressions. The bulk of its views come from sports programming, with college football and SportsCenter leading the list. That makes sense, given that college football kicked off this past weekend and the NFL season is on the very near horizon.

The share estimates align closely with each brand’s advertising budget; per iSpot.tv estimates, FanDuel accounted for the greatest chunk of the $282 million spent on gambling ads during the 2021-22 broadcast season, in exchange for which it racked up 34% of the category’s overall impressions.

Consumers tend to find that certain marketing tactics cross over into being annoying or even creepy. And it sure seems as though some tactics are more “creepy” than “cool” in the eyes of consumers around the world, according to Cheetah Digital global data [download page] that examines consumer trends by age group.

From January 1-July 31, alcohol TV ad impressions were down 17% year-over- year, according iSpot report, “Which Alcohol Spots Are Making a Splash in 2022?”. Mexican brands now account for nearly 44% of beer TV ad impressions (up from 39% during the same time frame in 2021), while Modelo was the most-seen alcohol brand on TV. Smirnoff was the most-seen wine & spirits brand on TV, after increasing ad impressions by nearly 4x YoY. And cheers to ESPN, which accounts for nearly 1 in 10 TV ad impressions for alcohol – including beer, wine & spirits.

Mexican brands have been growing their share of beer TV ad impressions over the last five years, and accounted for nearly 44% during the first seven months of 2022, according to a new report from iSpot. That emergence isn’t the only trend in beer, as seltzer and non-alcoholic options have grown to about 30% of the category’s TV ad impressions as well.

Alcohol television advertisement impressions are down 17% year-over-year (YoY), higher than the 12% cut in advertising spending by the category, according to a recent study by iSpot.tv comparing the first seven months of 2022 to the same period in previous years.

Between Jan. 1 and July 31, 2022, alcohol advertising racked up 66.87 billion TV impressions. The estimated national spend for this time period was $574.4 million. For the report, iSpot.TV captured TV ad exposure across 51 million smart TVs and set-top boxes, then extrapolated this information using census data to create a representation of U.S. households.

Investors with an interest in Consumer Products - Discretionary stocks have likely encountered both Prestige Brands (PBH) and VIZIO Holding Corp. (VZIO). But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.

The recipients of the 2022 OTT.X Hero Award were:
Greg Barnard, director of content acquisition, Vizio
Liz Buhn, senior director of content and partner marketing, Vizio

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Nick Kroll stars in a faux ’80s-style TV exercise show called “Gettin’ Fit” for Bonobos. A dad (reluctantly) bonds with the family dog in a spot for the 2023 Hyundai Tucson. And Miele says, “In a kitchen, everything should work around you.”

For instance: An iSpot report from the first half of the year noted that 25.5% of TV ad impressions were attributable to live sports. With these events carrying so much weight for networks, it’s no wonder advertisers are forking over more money to get in front of these remaining large audiences.

Go Addressable was launched last June by Altice USA, Charter Communications' Spectrum Reach, Comcast, Cox, DirecTV Advertising, Dish Media and Vizio.

VIZIO today released the results of a case study measuring the effectiveness of promoting ad-supported video on demand (AVOD) services on the smart TV Home Screen, that among other findings shows how much cheaper it is to keep or regain users than it is to acquire new ones.

Last year, ESPN’s “College GameDay” averaged 1.9 million Nielsen-measured viewers per show -- up 39% over 2020. For the entire 2021-2022 season, “College GameDay” shows pulled in $18.5 million in national TV advertising, according to estimates from iSpot.tv.

For all regular-season college games programming, ESPN averaged 2.0 million viewers, with $90.1 million in national TV advertising, per iSpot.tv.

Over the last 30 days, total TV network promo and paid advertising spend was at $426.5 million, according to iSpot.tv.