It’s been go, go, go since then. Earlier this year, LG Ads Solutions rolled out a new suite of guaranteed outcome-based media offerings in which marketers will only pay for connected TV ads when they meet independently validated performance goals. Additionally, LG Ads Solutions struck a data licensing partnership with iSpot in 2021 for all smart TV data from LG Ads Solutions, working to validate reach and frequency goals.

It may seem like stating the obvious, but advertising levels for sports betting have risen massively in recent times. To illustrate this, a report produced by iSpot.tv in June showed that U.S. sportsbook brands spent $280m on TV advertisements between September 2021 and May 2022 and generated more than 18 billion impressions as a result.

iSpot.tv to sponsor BIG TV!iSpot.tv is joining this year’s BIG TV sponsor line-up, hosting, “Modernizing TV Currency for the Cross-Screen Era,” with moderator Sean Muller, CEO & Founder of iSpot.tv and Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery. Mark your calendars now for September 29th-30th!

“I have heard nothing, nor have I seen an ad for one either,” TVREV analyst Alan Wolk said in a Wednesday afternoon email exchange focused on XClass TV. “I have to remind myself that they actually rolled it out a while back and that it is currently in stores.”

Joe Marino, Managing Partner & Head of Client Success at MadHive spoke to how all that targeting worked on a local level and how that made for a far more cost-effective buy while still providing the scale that political campaigns require.

The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, September 2021]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week one action stretching from Thursday through Sunday gave college football the top spot in our watch-time ranking for Aug. 29-Sept. 4. Across a variety of networks, the sport accounted for 6.05% of minutes watched -- up from 0.87% the previous week, when there were just a handful of games played.

More than one-third of customers who have a Vizio smart television set are still watching linear content through a traditional cable or satellite set-top box, the company's top financial executive revealed on Wednesday.

The data point, revealed by Vizio's Chief Financial Officer Adam Townsend, was collected from surveys sent to select Vizio customers. That survey found 38% of customers still use cable or satellite, and around 30% have dropped their cable or satellite service entirely, Townsend said.

VIZIO released a new case study examining how smart TV home screens drive traffic to AVOD services. One interesting nugget in the analysis looked at the cost of acquisition for new users vs lapsed or retaining users. The results show that it is 82% more expensive to acquire a new subscriber than retain an existing subscriber, and 43% more expensive to acquire a new subscriber than regain a lapsed subscriber.

Notably, The Rookie: Feds scores the week’s highest iSpot Attention Index (128), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The Greek god Poseidon helps Kohler promote its line of digital showers. Happy Carvana customers overshare about their experiences with the car-buying site. And Airbnb wants you to know you can use its platform to find literal caves to stay in.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

College football’s first full weekend delivers 13.86% of TV ad impressions to take the No. 1 spot. That’s nearly 6x the share of impressions of the No. 2 program, the 2022 U.S. Open tennis tournament.

Real-time TV measurement company, iSpot, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as Vice President of Research, to oversee the statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have oversight of iSpot’s diverse, representative audience panel, which includes the largest pool of smart TV viewers for the purposes of measurement in the industry.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV's most-promoted programming ranked by ad impressions. Our data covers the seven-day period through Sept. 4.

This is the first EMS Wave evaluation to consider a diversified EMS market, with updated evaluation criteria and an expanded selection of providers. We’ve looked at the 10 most important EMS vendors: Acoustic, Acquia, Adobe, CM Group, HCL Software, Microsoft, Oracle, Salesforce, SAP, and SAS.

What are some of the biggest lessons you learned from your previous role at Cheetah Digital (particularly during the acquisition stage)?

I’ve learned countless lessons during my career. It’s actually one of my favourite things; I love finding a new way of approaching a problem or hearing a unique point of view on a topic. I wouldn’t go as far as to say I like being wrong — who would? — but I never want to sit still. I want to keep evolving my thought processes and embracing new, better ways of working.

Newsletters and email marketing are effective marketing tools—Campaign Monitor estimates that half of the global population uses email.

According to iSpot.tv, College GameDay generated about $16.4 million in ad revenue in 2021. The top advertisers including The Home Depot, Nissan, Allstate, AT&T Wireless, Goodyear, Pizza Hut, Dr. Pepper, Coors Light, Wendy’s and Taco Bell.

The total was down from $30.2 million in 2019, which had one additional Saturday broadcast.

Automakers spent an estimated $98.6 million in August on national TV, down 19% from August 2021, according to iSpot.tv.

August TV ad impressions were also down 16.4% year over year to 22.5 billion compared to 26.9 billion in August 2021.

Ken Norcross, head of data licensing and strategy at Vizio, is the operations leader responsible for developing growth strategies at the smart-TV maker’s Inscape data division. Inscape is the leading provider of automatic content recognition (ACR) technologies and TV data. Norcross is responsible for fueling the data-driven strategy of Vizio’s connected-TV business based on ACR TV viewing data as part of the new landscape of third-party measurement platforms used as TV currency. He is also a leading representative for the Vizio-led addressable TV consortium, Project OAR. Before joining Inscape in 2017, Norcross worked in cross-platform measurement at Nielsen.