Recently in News on August 25, 2022, National CineMedia Integrates iSpot to Measure Cinema Advertising Alongside TV. Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry. You can read further details here.

A campaign for used-car shopping site DriveTime, submitted by iSpot.tv, won the Advanced Advertising Award for Best Use of Data. Using user-level data, DriveTime boosted return on advertising spending by 26% compared to the prior year. It was able to achieve a 15% decrease in spend, a 6% increase in media cost and a 5% increase in media-driven site traffic. DriveTime also had a 90% increase in leads.

Personnel moves: TV measurement firm iSpot hired research veteran Will Waldron as vp of research, charged with overseeing the MRC accreditation process and statistical standards. He most recently was a lead scientist with the U.S. Census Bureau … Search intelligence platform Captify promoted Amelia Waddington from vp of product to senior vp, where she is leading the charge on a cookieless targeting solution.

Of the ones I’ve had the pleasure of working with, I know that Mailchimp, Constant Contact, Campaign Monitor, and Emma all have fairly comparable monthly and annual plans to pick from. So, which do you use?

The New York Stock Exchange welcomes William Wang, founder, Chairman, and CEO of VIZIO Holding Corp. (NYSE: VZIO), today, Thursday, March 25, 2021, in celebration of its Initial Public Offering.

Stephens analyst Nicholas Zangler is doubling down on shares of the television maker.

Meanwhile, smart TV OEM Vizio this week expanded FAST programming on its WatchFree+ with four cable channels from Scripps Networks that bring popular series like “NCIS,” and “Law & Order: SVU” among others to the service.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Kroger explains the benefits of signing up for a Kroger Plus Card. Arby’s hypes its 2-for-$7 Everyday Value offerings. And Kohl’s wants you to know about its current “budget-boosting deals on denim.”

The expedition, in collaboration with Polar Bears International, is supported by Inuit hunters who will assist the team and remain close by during the swim to keep away potential encounters with wildlife such as Greenland sharks and walruses.

Which is why it is not the least bit surprising that both Samsung and VIZIO announced major wins for their FASTs—Samsung TV Plus and WatchFree+—this week.

Samsung has reimagined Samsung TV Plus right down to the logo, adding in new originals, new channels, a much expanded VOD library and additional local news and weather coverage. VIZIO, meanwhile, announced a deal with Scripps that will see four new Scripps channels on WatchFree+ which will bring shows like NCIS, Chicago Fire, Law & Order: SVU, and CSI to the service.

For instance, those using an LG set were almost a quarter more likely to say they used the TV’s home screen to make viewing decisions than people using a Vizio set (65% vs 53%).

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Actor John Hoogenakker stars in a Spectrum spot that promotes its internet and mobile offerings. Disney hypes Disney+ Day, which is coming up on Sept. 8. (In Disney’s words, “Disney+ Day is an annual celebration of the Disney+ global community that debuted in 2021 and features content premieres from the streaming service’s marquee brands, special experiences and offers for subscribers and fans, and more.”) And Grubhub wants you to consider ordering your next family dinner on its platform.

Fast forward to 2022 and the eco-friendly company has been very busy. From closing a £5 million investment round back in February, to releasing one of the ads of the year (if not, in our opinion the century) in collaboration with the charity Polar Bears International.

Easily the most bizarre piece of advertising created by Wild is the incredibly entertaining polar bear ad (seen below), in partnership with Polar Bears International.

VIZIO has added four additional free channels from The E.W. Scripps Company including ION, ION Mystery, Bounce XL and Grit Xtra.

Millions of VIZIO users across America can now access these Scripps network channels on VIZIO’s free streaming service, WatchFree+:

Data obtained by TV-ad measurement company ISpot.tv shows that last June, crypto businesses spent USD 3m on TV ads, and the figure reported for July 2022, at a mere USD 36,000, illustrates how little the sector is now willing to spend on television advertising. It is noteworthy that the July 2022 figure was the lowest monthly total since January 2021.

iSpot has hired Will Waldron as VP of Research to oversee statistical quality standards and methodological practices of its television ratings and ad measurement products. Most recently, Waldron was a lead scientist at the US Census Bureau within the Demographic Statistical Methods Division.

Carmakers find new roads to reach viewers in the lull before the NFL regular season, according to iSpot.tv.

According to iSpot’s Ace Metrix survey, BMW’s “Real Entertainment Is on the Road” was the most persuasive, with a persuasion score 3.2% above industry norms. But Chevy’s “Muddy Passengers” retains the highest brand match score of the group, with 90% of viewers remembering it was a Chevy ad after watching it.

Data obtained by TV-ad measurement company ISpot.tv shows that last June, crypto businesses spent USD $3m on TV ads, and the figure reported for July 2022, at a mere USD $36,000, illustrates how little the sector is now willing to spend on television advertising. It is noteworthy that the July 2022 figure was the lowest monthly total since January 2021.

In a recent column for Fierce Video, TVREV lead analyst Alan Wolk said Paramount+ and its mainstream programming is a great fit for Walmart+.

“Not only does this allow [Paramount] to expand your subscriber base while building word of mouth around your new shows, it allows you to greatly expand your advertising base too, especially for streaming, where you can offer ad-supported Paramount+ along with Pluto TV, CBS News and more,” wrote Wolk.

According to Cheetah Digital’s report for sports teams and associations, 55% of fans will share psychographic data points like purchase motivations and product feedback with sports brands. Even more, half of all fans surveyed say they desire incentives like coupons, loyalty points or exclusive access in return for their data.

That’s probably what you’re thinking: Is all this work worth the effort? Yes, it absolutely is. In research my company did with Liveclicker, we found that customers were more likely to open and read emails that scored higher on helpfulness.