CM Group surveyed over 5,000 global consumers to find the key differences in purchasing behavior between Gen Z, Millennials, Gen X & Boomers. This includes what different generations expect from the brands they do business with online and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle — from acquisition through to loyalty.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Ulta Beauty says, “We believe that beauty is a powerful collective of dreamers and doers, makers and believers.” Gatorade pays tribute to soon-to-retire tennis great Serena Williams in a spot narrated by Beyoncé. (See also: “Serena Williams brand tributes—see ads from Michelob Ultra, Gatorade and more,” from Ad Age’s Maia Vines.) And Samsung hypes the Galaxy Z Flip 4 with the help of a curious cat.

VIZIO streaming TVs offer over 250 live streaming channels for free. For the popular sports ones like the NFL Channel, MLB Network, Fox Sports and CBS Sports HQ, you don’t have to subscribe to new streaming platforms. Instead, you can simply sign in with your cable service provider or through Pluto TV and boom. You’re in. This makes it easy when a family who lives across the country wants to watch a game together. If your kiddo doesn’t have cable, they’ll still be able to access and stream the network with your log-in information. If only everything in life were that easy. Other subscription apps available on VIZIO Smart TVs that users can sign up for to watch live football are Peacock (for Sunday Night Football), FuboTV, Paramount+, Hulu, YouTube TV and Prime Video. Check out the full list of built-in apps and free channels here.

Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely.

Even more, they leave consumers feeling annoyed. According to Cheetah Digital’s 2022 Consumer Trends Index, there’s been a near 60% increase in U.K. consumers who feel frustrated with a brand whose personalisation initiatives fail to recognise their unique desires and needs.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: A young pianist helps T-Mobile make a point about how its Max Family Plans offer “so much more.” “For generations, Disney has brought you the most enchanting films and beloved characters,” an announcer says in a Disney+ spot. And Modelo says it’s “brewed for full-time fans.”

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

Vizio has seen a 50% fall in its share price since its offering nearly one and a half years ago. Continued growth in higher margin platform revenues was offset by increasing operating losses, resulting in a wild reversal on the bottom line.

Smart TVs. Vizio has introduced the Vizio account, a platform bundling all your SVOD subscriptions in one place for easy access and management.
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Smart TV makers like Vizio are relative newcomers on the market but can no longer be discounted given their growing presence in homes. The TV makers may even have a better position than operators as they are not affected by cord-cutting, with no legacy video business to lose. Walmart is another newcomer in this area, along with other companies with a large, recurring base of consumers, like utilities groups, financial services providers and e-commerce marketplaces, which could all add SVOD to their offerings to support customer retention.

National CineMedia has struck a new partnership with iSpot to enhance its analytics and measurement. iSpot will be providing its real time ad verification feed to NCM for use across their ecosystem of ad offerings, including the movie screen, app, digital and OOH. The iSpot partnership is an extension of NCMx, NCM’s data intelligence platform that gives brand advertisers a complete view of the moviegoing consumer before, during and after going to the movies.

A recent report by Pathmatics found CPG advertisers increased spending by 39% on over-the-top TV between the first and second quarter, faster than any other segment, and even as many brands were pulling back on linear TV spending measured by iSpot.tv.

“At the same time, Polar Bears International told us the abnormally thick ice could wind up making the area one of the last habitats on earth where we will see polar bears,” Archer said.

Baby Boomers are most likely to buy things via email, and Gen Z is least likely, according to 2022 Digital Consumer Trend by Age Group, a study by CM Group.

Of the boomers surveyed, 59% have purchased something through an email in the last 12 months. In contrast, 52% of Gen Xers have, 47% of millennials — and 39% of Gen Z.

DistroTV, the nation's largest, independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its content offerings to VIZIO (NYSE:VZIO). Now millions of VIZIO users can stream DistroTV's impressive and diverse content lineup — 270 channels and growing, plus thousands of hours of VOD content — for free, anytime on the VIZIO Smart TV platform.

Here’s how it works. First, VIZIO’s Inscape ACR data highlights which households are watching football programming, including both either linear or streaming formats, as well as related football content like NFL channel, RedZone, and programs like College Gameday.

Then, in addition to serving ads directly into the programming itself, Household Connect allows brands to retarget that household with relevant ads or messaging to other devices—mobile phone, tablet, or laptop.

Jeep’s “Reservations” received the highest Persuasion Score, according to iSpot’s Ace Metrix survey, with a result 11.2% above industry norms. However, Chevrolet’s No.3 “Muddy Passengers” had the highest brand match score of the group, with 90% of viewers remembering it was a Chevy ad after watching it.

WINNERS

Domino’s: The pizza giant had the most likable TV ad in the quick-service restaurant category in the first half of 2022, according to recent data from iSpot. The “More Than Pizza” commercial, a food-filled video promoting non-pizza items like specialty chicken and savory pastas, scored in the 97th percentile for likeability, iSpot found. It's not the most creative ad in the world, but perhaps the lesson here is when you sell craveable food, just show it.

Now that post-pandemic moviegoing is picking back up, NCM has been busy building up its first-party data sets for targeting to help offset pandemic losses. Audiences may be cutting the cord, but they’re also still going to the movies. Or at least that’s what NCM claims.

With iSpot on board, the goal is to drive – and measure – incremental reach.

The following morning, Frontiers North interpretive guides greet guests in their departure city, and accompany them on a charter flight to Churchill. The first full day of the tour is spent exploring the quaint and sometimes quirky town on the shores of Hudson Bay, eating local cuisine in a warm and welcoming restaurant, learning about the human and natural history of the area, and visiting the Polar Bears International House to learn more about the remarkable animals they have come to encounter.