Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Grubhub promotes its partnership with “MasterChef,” the reality TV show, on MasterChef Table, a virtual restaurant. (Ally Marotti of Ad Age sibling publication Crain’s Chicago Business covered the launch back in June: “Grubhub is launching its own ghost kitchen with recipes from ‘MasterChef’ winners.”) The 1990 eurodisco classic “Everybody Everybody” by Black Box serves as the soundtrack for a stylish Kohl’s spot focused on denim fashion. And Popeyes hypes its 11-piece Signature Chicken box—for when “a fam just wants Popeyes for dinner.”

“iSpot.tv partners with National CineMedia,” from Ad Age’s Parker Herren.

In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV.

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

Tim Sovay, chief BD & partnerships officer and chief operating officer at influencer marketing software platform CreatorIQ, described it as a “double opt in” situation. First, consumers typically choose to follow an influencer, opting in to seeing their content. Then, the influencer opts into working with brands.

VIZIO’s Household Connect solution allows brands to extend their campaigns past the TV and onto the devices of any member of the household as part of a more holistic messaging effort.

Here’s how it works. First, VIZIO’s Inscape ACR data highlights which households are watching football programming across both linear and streaming formats, as well as related football content like NFL channel, RedZone, and programs like College Gameday.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Neal Patrick Harris and David Burtka star in another of a continuing series of HelloFresh ads. (See an earlier HelloFresh commercial featuring the celebrity couple in the Aug. 17 Hot Spots.) Celebrity chefs including Gabriela Cámara, Roy Choi, Mashama Bailey and Gordon Ramsey help promote the MasterClass series of cooking classes. And at a Hulu corporate retreat, marketing team members try to figure out how to explain what Hulu + Live TV is.

Looking specifically at national TV advertising, Peloton has spent $54.9 million this year so far through August, according to iSpot.tv -- down from $96.1 million a year ago.

As cord cutting continues to rise, advertisers are challenged on how best to track and measure audience reach and engagement, in particular across CTV and TV. The iSpot partnership enables NCM to further demonstrate how NCM® media reaches the desired audience of its advertisers as well as how the audience is affected for both movie theater only and across integrated campaigns (Movie Theater and CTV and possibly digital and DooH). Cinema advertising is one of the few mediums able to engage and connect with a young, diverse audience at scale, extending the reach for buys across CTV, broadcast, and cable.

Her music has been performed throughout North America and Europe. Her commissions include pieces for Elizabeth Pitcairn, violinist and owner of the 1720 Red Mendelssohn Stradivarius; baritone Daniel Neer, for a project with Polar Bears International; the Newport Symphony in conjunction with the Yakona Nature Preserve and Portland's Meadowlark Trio.

According to Cheetah Digital’s report for sports teams and associations, 55 percent of fans are willing to share psychographic data points like purchase motivations and product feedback with sports brands. Even more, half of all fans surveyed say they desire incentives like coupons, loyalty points or exclusive access in return for their data

Amperity has appointed Billy Loizou, former VP and go-to-market leader for Cheetah Digital, as its new area vice-president to lead sales and marketing efforts and build a team of dedicated experts to help brands in the APAC market make better use of owned customer data.

National CineMedia, the advertising network that represents more than 20,600 screens in more than 1,650 theaters, has struck a partnership with audience-measurement company iSpot. Under terms of the pact, iSpot technology will be used to deliver analysis of the incremental reach NCM’s in-cinema commercials generate in addition to linear television.

NCM clients will also be able to use iSpot data to generate data on reach, frequency and attribution for their campaigns.

Movie theater ad network National CineMedia has struck an analytics and measurement deal with iSpot.tv.

Looking specifically at reach -- a key metric for marketers -- NCM can now offer clients "incremental" reach measures, coming from iSpot’s data based on its panel of 40 million U.S. smart TVs.

National CineMedia, which puts advertising in movie theaters, said it hired iSpot.tv to measure how many viewers its clients are reaching who didn’t see their commercials on TV.

iSpot, working with Neustar’s identity resolution capabilities, will also provide National CineMedia advertisers more comprehensive data on frequency, attribution and tune-in for their campaigns.

As stated in the Voice Technology Trends in Marketing: Everything Digital Marketers Need to Know, a research conducted by Campaign Monitor, what consumers are mainly looking for is immediacy on the go. To get an idea of why and when do people make use of voice technology, just take a look at these charts:

Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, is a digital art experience that invites audiences to enter the works of van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination.

Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, is a digital art experience that invites audiences to enter the works of van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement, and imagination.

“Vizio appreciates DistroTV’s dedication to building personalized experiences for today’s streaming audience,” said Chris Tanquary, senior director of business development at Vizio, in a statement. “Vizio strives to be a place where viewers have endless entertainment options across all categories and genres, so, there is something for everyone.”

As highlighted in the Parks Associates’ OTT Video Market Tracker, smart TV manufacturer Vizio has partnered with TikTok to make content available on all Vizio smart TVs. Users can watch videos from TikTok creators directly without the need to download an additional app. TikTok TV content will rotate in a carousel on the Vizio homepage. Vizio TV owners will be able to find videos from TikTok producers and subjects right from the smart TV home screen, without having to sign in or go app diving.