Data obtained by TV-ad measurement company ISpot.tv shows that crypto companies - including Crypto.com, Coinbase, and FTX - have dramatically decreased their expenditure on television marketing in the past months, Bloomberg reported. In February 2022, the month of the Super Bowl, industry players spent USD 84.5m on such activities. A month later, the number fell from this high, going down to only about USD 18m.

A Wednesday report from Bloomberg highlighted that television ad spending among the largest crypto trading firms hit the lowest mark in over a year, with only $36,000 spent in July according to ISpot, down 99.9% from $84.5 million in February.

Major crypto firms including Crypto.com, FTX, and Coinbase in July spent a cumulative $36,000 on U.S. TV advertisements, after spending a high of $84.5 million in February when the Super Bowl took place, according to data from TV ad measurement and analytics company ISpot, cited by Bloomberg.

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If you want to watch the latest movies and shows without having to pay a cent, try Pluto TV. You can watch more than 250 live channels, including movies from AMC Networks and CNET. This service also has a Latino service. Some of the live channels on Pluto include comedy, music, sports, and telenovelas. Pluto is also the company that powers Vizio’s WatchFree streaming service. This service provides over 100 free, ad-supported channels to its SmartCast TVs. The service is also available on many TiVo devices and Android and iOS mobile devices.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)A few highlights:

NFL star Davante Adams gets his very own in-house Taco Bell—literally in his house—in the latest from Taco Bell. Pepsi says pizza is “better with Pepsi” in a spot for Pepsi Zero Sugar. And Under Armour serves up a back-to-school spot that focuses on a specific institution: James W. Martin High School of Arlington, Texas.

Furthermore, part of its sales proceeds go towards Polar Bears International in Canada to help further the conservation and protection efforts for polar bears.

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With preseason action now in full swing, the National Football League sprints to the top of our watch-time ranking. From August 8-14, the NFL scored 2.24% of minutes watched, up from 0.55% the previous week when there was only one game.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: A travel-weary Dan Levy, exhausted from a series of red-eye flights, helps Citi promote the Citi Custom Cash Card. (See a previous Dan Levy Citi spot in Hot Spots, June 29, 2021.) Neal Patrick Harris and David Burtka star in the latest from HelloFresh. And Mercedes-Benz shows off its new all-electric EQB compact SUV.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 14.

According to a report from ispot.tv, as the price of Bitcoin has plunged, marketing from big names, including Coinbase and FTX, have been slowing down. And Matt Damon's Crypto.com Super Bowl ad hasn't aired since February. And that campaign cost nearly $65 million.

Notably, Chesapeake Shores scored the week’s highest iSpot Attention Index (132), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

The drop in national TV marketing by the industry in the US has coincided with the selloff in Bitcoin and other crypto assets, according to the measurement company ISpot.tv Inc., which tracks the spots. Damon’s commercial for Crypto.com, which ends with him uttering “fortune favors the brave,” last aired in February during the Super Bowl. The four-month national campaign cost an estimated $65 million, according to ISpot, exceeding the outlays by others in investment services, including giants such as Fidelity and Vanguard, over the same stretch.

UK-based Chris Muscutt, Head of MarTech at PepsiCo, recently sat down with Tim Glomb, VP of Content and Data at Cheetah Digital, to discuss the ins and outs of what it takes for retailers to drive more personalised experiences in today’s data-driven, digital environment.

Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely.

The session also delved into how connected TV technology is creating more appealing and relevant FAST ads. Chaitanya Upadhyay, VP of product at LG Ads Solutions, noted how automated content recognition (ACR) data enables more personalized ads.

“You might almost call this ACR as the new cookie, which gives you information on what viewers are watching…on a household level,” he said in a fireside chat with TVREV lead analyst Alan Wolk.

According to TVREV, news is a top category that attracts viewers in the free ad-supporting streaming landscape. After experiencing slow growth in active accounts in the first and second quarters of 2022, Roku has been eager to prove its worth to investors and consumers.

And as analyst and research firm TVREV pointed out in a recent primer report on the FAST landscape, news is a key category bringing in viewers.

“News is a huge driver of FAST viewing too – news and movies were the two categories that all the executives we spoke with – regardless of which service they were with - cited as being the most popular with viewers,” wrote TVREV’s Alan Wolk.