"CreatorIQ checks all the boxes for me. The leadership team is fantastic, the work is inspiring, and my colleagues are special people. We have a bright future, and I couldn't be more excited about it."

Tubular Labs is an interactive analytics tool that can assist you in analyzing and quantifying trend opportunities for improved performance. With the help of its video intelligence feature, you can improve your video content strategies.

This tool also assists you in finding and filtering videos that are relevant to your business needs so that you can learn from them. It distinguishes itself from the other analytic tools with features such as video duration analysis, genre analysis, and format analysis. It is available in two versions: Pro ($17 per month) and Enterprise ($36 per month).

TV makers, too, have been adding FAST portals to their sets, which are usually accessible via an easy button press on the remote control. Vizio and Samsung were early getting into FAST via their respective WatchFree+ and Samsung TV Plus portals, and they were recently joined by LG with its own LG Channels. Each of these offers hundreds of channels with a mix of scheduled and on-demand shows and movies.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)A few highlights:

Charles Barkley, Tony Romo and Patrick Mahomes star in the latest from Subway. American Airlines says, “Travel is better when you’re an AAdvantage member.” And Pepsi Zero Sugar toasts “every parent who needs a vacation—after getting back from a family vacation.”

CNBC pulled in 28.3 billion impressions from August 2021 to August 2022, garnering $187.6 million in national TV advertising spend over the period, according to iSpot.tv. The previous-year period witnessed 29.7 billion impressions, and $136 million in national TV ad revenues.

Amazon choosing Nielsen is a big deal for the company as Nielsen has more competition these days. While the company is still the dominant player in viewership management, according to NextTV, it has increasing competition in the sports space. For the most recent Super Bowl, NBCUniversal (CMCSA) used iSpot.tv, a 10-year old measurement company working with the network, to measure viewership.

Frontiers North Adventures is a platinum sponsor for Polar Bears International “Our mission is to ensure the polar bears long-term survival – and we invite you to join us on this journey. Together, we can make sure that the polar bears roam the sea ice for generations to come and improve conditions for people too. After all, the polar bear’s future is not separate from our own. Their story is our story. And as a visitor to Churchill, and a citizen of the world, you too, are a part of this story.”

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. In fact, according to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”.

According to an analysis from ad-tracking firm iSpot, 58 percent of the most watched ads from top restaurant brands highlighted deals, prices, or rewards for the consumer, up from 46 percent at the beginning of the year.

In July, according to real-time ad trackers at iSpot, AbbVie spent a whopping $39.2 million on TV ads for Rinvoq, putting it at the top of the pharma TV drug ad spending pack. The biggest spend was for its new rafting commercial, with just over $15 million going toward airtime for the ad.

Nielsen’s ability to secure the deal is likely to boost perceptions of the measurement giant after many of its top TV customers have encouraged advertisers to consider new audience measures provided by upstarts and rivals such as ComScore, iSpot and VideoAmp.

A campaign for DriveTime, the used car shopping site, submitted by iSpot.tv won the 2022 Advanced Advertising Award for Best Use of Data.

The campaign improved Drivetime’s return on advertising spending (ROAS) by 26%.

The NFL is a perfect example, as currently there are four FAST services carrying the NFL’s FAST channel: Peacock, Pluto, Tubi and Vizio WatchFree+.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: T-Mobile wants you to know that you can get free Netflix and a year of Paramount+ with qualifying plans. As part of a continuing campaign, Acorns’ talking squirrel mascot (voiced by Christopher Walken) makes a point about the importance of investing early. (See another Acorns commercial in Friday’s Hot Spots.) And Cîroc hypes Cîroc Vodka Spritz, a new ready-to-drink cocktail in a can.

And according to ad tracking platform iSpot, these fast food restaurants certainly came out with deals in order to get the consumer back in the store. So earlier this year, from January to April, we saw brands offering deals and loyalty rewards, 46% of them. But in May to early August, that number increased to 58% of these names that we know, like McDonald's and Chipotle, offering more deals, more loyalty.

Now, iSpot also did tell Yahoo Finance-- that's an ad tracking platform once again-- that regional brands, like Bojangles and Del Taco, used value more specifically than these big names in order to lure these customers in.

Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward? This question – and more – was unpacked in a recent Cheetah Digital-hosted webinar by an expert panel of guests, including:

Tubular Labs, the leader in global social video intelligence and measurement, unveiled in their new report, H2 2022 Social Video Trends, that uploads of short-form content on YouTube – videos under a minute long – have more than doubled year-over-year.

An analysis of the most-watched ads across top restaurant brands found that 58% highlighted deals, prices or mobile app or loyalty rewards from May through early August, up from 46% from January through April, according to ad-tracking firm iSpot.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall Martech Company” by Martech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded "Best Overall Marketing Campaign Management Solution.”

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall Martech Company” by Martech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded "Best Overall Marketing Campaign Management Solution.”