Tubular Labs, the leader in global social video intelligence and measurement, unveiled in their new report, H2 2022 Social Video Trends, that uploads of short-form content on YouTube – videos under a minute long – have more than doubled year-over-year.

An analysis of the most-watched ads across top restaurant brands found that 58% highlighted deals, prices or mobile app or loyalty rewards from May through early August, up from 46% from January through April, according to ad-tracking firm iSpot.

Budget Friendly: According to the Campaign Monitor report, using a template can save up to 50% on email campaign costs. Not only that, but many of these templates come with pre-built landing pages and automated follow-up sequences, so you don’t have to spend time creating those elements yourself.

VIZIO (VZIO) recently reported its Q2 2022 earnings.

The exhibit—run by the companies Lighthouse Immersive and Impact Museum—specializes in immersive art exhibits, including recent exhibits for artists such as Vincent Van Gogh, Frida Kahlo and Claude Monet. The announced move will see the location of the exhibits head from the Founders District at 1314 Brittmoore Road in West Houston to a new spot at 600 W. Sixth St. in the Heights, according to an Aug. 10 press release.

A new immersive art exhibit that has welcomed more than 180,000 guests to the Houston area over the past year announced Aug. 10 a planned move to the Heights.

The exhibit—run by the companies Lighthouse Immersive and Impact Museum—specializes in immersive art exhibits, including recent exhibits for artists such as Vincent Van Gogh, Frida Kahlo and Claude Monet. The announced move will see the location of the exhibits head from the Founders District at 1314 Brittmoore Road in West Houston to a new spot at 600 W. Sixth St. in the Heights, according to an Aug. 10 press release.

VIZIO Holding Corp. [VZIO -0.95% + Free Alerts]

Bundling is in right now. A study from Hub Analytics showed that 91% of respondents thought that aggregating services was a good thing. VIZIO just launched VIZIO Accounts, a service that will allow users to subscribe to, pay for and receive special offers from various SVOD providers via a single on-screen account. (And I’d be surprised if the other big OEMs weren’t contemplating something similar right now as well.)

Spanish-language networks, led by Telemundo, Univision, and UniMás, grew their share of ad impressions by almost 11% in the first half of 2022, according to a new analysis from iSpot.tv. While live sports accounted for 25.5% of TV ad impressions, up 3.1% compared to the same period in 2021. The latter was boosted by the NBCU Winter Olympics, the Super Bowl, the NFL and NBA Playoffs.

PROSPECT — In 2018 Thomas Arters and Brad Tipper started Prospect Farms to bring organically grown CBD product to market under company ethics that include transparency about what is in company products and how its hemp is grown.

Part of what attracted Shields to Prospect Farms’ products is the care the company puts into its products, she said in a press release announcing her involvement.

Social video analytics platform Tubular is out with its H2 2022 Social Video Trends report, and one major takeaway is that short-form video is continuing to explode on YouTube.

Call it the TikTok Effect. Google/Alphabet-owned YouTube has been trying to fend off the Chinese viral-video platform by putting a lot of emphasis on cultivating creators who post short-form content—defined as videos that run less than a minute—while also giving such content more real estate and prominence.

The bigger news was that its smart TV Platform+ revenue was up 69% to $110.8 million -- a business that now has a 27% share of total company revenue. Next quarter it expects Platform+ revenue to be between $120 million and $125 million dollars.

Advertising revenue, part of its Platform+ business -- grew 71% to $81 million. Advertising clients rose 74% versus a year ago, adding more than 200 new advertisers.

New-to-the-ranking ads from Jeep and Cadillac scored big with iSpot’s Ace Metrix survey. Respondents gave Jeep’s “Reservations” ad the best Persuasion Score on the list, with a rating 11.2% above industry norms. Cadillac, meanwhile, made its mark with the music in “Colors of Emotion: RED.” Typically an afterthought, music was named the “single best thing” about the spot by 19% of Ace survey respondents – over 100% above industry norms.

The survey found that brand awareness was weak: Eli Lilly’s Trulicity had just a 29% recall among those surveyed, while Lilly and Boehringer Ingelheim’s Jardiance was at 27% and Merck’s Januvia at 24%. Those drugs topped the list and show just how poorly people remember these meds. And that's despite the big money companies plow into branded ad campaigns. For example, in July, there were five diabetes drugs among the top 10 biggest TV ad spenders, with a total of $79 million, according to iSpot.

For Platform+ non-advertising revenue -- mostly from its data licensing -- grew 65% to $30 million. Vizio's Inscape data unit has license deals with iSpot, Comscore, VideoAmp, 605, TVsquared, and Nielsen.

The findings appear in line with other recent studies of changes in the region. A report published last month by the nonprofit conservation group Polar Bears International found that the thickness of Arctic sea ice in some areas has thinned by more than 6 feet since the middle of the 20th century.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

The move to create a specialized place for shorter videos has certainly paid off for Alphabet-owned YouTube, which saw views of videos of less than 1 minute jump 135 percent between the second quarter of 2021 and Q2 of 2022, according to stats compiled by Tubular Labs.