Vizio Holding Corp (VZIO) stock is trading at $12.15, an increase of $1.71, or 16.48%, on high volume. Vizio Holding Corp Cl A gets a Sentiment Score of Bullish from InvestorsObserver and receives an average analyst recommendation of Strong Buy with a price target of $16.25.

VIZIO Holdings (VZIO) recently reported earnings for its second quarter of Fiscal Year 2022. Adjusted earnings per share came in at $0.01, which beat analysts’ consensus estimate of -$0.01. As a result, shares were up over 15% as of this writing on August 11. In the past eight quarters, VZIO has beat estimates four times.

In addition, sales increased 2% year-over-year, with revenue hitting $408.9 million compared to $401.1 million. The increase in revenue can be attributed to the strong growth of VIZIO’s Platform business, which grew 69% compared to last year.

With fewer and fewer options, Vizio’s relatively open data set becomes more important to a broad ecosystem.

“Our data is becoming the cornerstone of the CTV measurement market through some of our licensing partners,” Townsend said, pointing to iSpot, Comscore, VideoAmp, 605, TVSquared and Nielsen. “[They] all rely on our data to fuel their ad currency products.”

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Walmart wants you to know about “thousands of new rollbacks” (temporary price reductions). In an updated version of an existing campaign, McDonald’s hypes what it wryly calls “The Not Homemade on Purpose Deal”—a new collection of $3.99 meal bundles. (See also: “McDonald’s plans to reopen some of its Ukraine restaurants,” per Bloomberg News via Ad Age.) And PNC promotes its business banking services.

“Our data is becoming the cornerstone of the CTV measurement market through some of our licensing partners,” Townsend said, pointing to iSpot, Comscore, VideoAmp, 605, TVSquared and Nielsen. “[They] all rely on our data to fuel their ad currency products.”

Opendoor has expanded its TV strategy more broadly in 2022 after Corns joined as lead marketer in January. According to TV advertising analytics firm iSpot, the brand’s presence on TV was sparse in 2021, garnering under 300,000 ad impressions throughout the year versus 3.75 billion so far in 2022. Earlier this month the brand agreed to pay $62 million to the FTC over allegations it misled consumers in its marketing campaigns. The brand in a statement on its site said the complaint dated back to a period between 2017 and 2019 and that it has “modified” such marketing messages since then.

Vizio (NYSE:VZIO) stock gained 11% premarket on Thursday after the firm posted strong Q2 results driven by higher revenue from its advertising platform and issued upbeat Q3 outlook.

VZIO reported Q2 EPS of $0.01 vs. -$0.08 in Q2 2021.

SmartCast hours increased 22% to 4.3 billion hours from 3.5 billion hours last year, with the average revenue per user up 54% to $25.87 from $16.79.

“Vizio has always been focused on great design, great user experiences, but just as importantly, a culture of discipline and efficiency. I am very proud of our strong and seasoned management team that has endured many business cycles and proven to be resilient.” said

“Our second quarter results show the success of the dual revenue model we’ve built.,” CEO William Wang said in a statement.

Connected TV engagement (5:15)
Count winner: Roku
Growth Winner: Vizio

Once again, Roku and Vizio define engagement differently. Roku counts the total hours spent streaming on Roku-powered devices. Vizio reports the aggregate time spent in the SmartCast interface and streaming time initiated from apps within the interface. Since both measures include total streaming time initiated from the TV OS, comparing the two is worthwhile.

Still, Vizio got enough of its SmartCast-powered TV sets in front of new customers to help grow the number of households using its streaming platform. On Wednesday, executives said 16.1 million Vizio TV users are actively engaged with its SmartCast platform, up from 15.6 million the previous quarter and an increase of 15% compared to last year.

Like other companies, Vizio sells advertisement space on the home screen of its SmartCast service and operates its own free, ad-supported streaming television service called Watch Free Plus. Both afford Vizio opportunities to generate revenue from its customers once their smart TV sets are in a home. Vizio said its Platform Plus business, which includes SmartCast and Watch Free Plus, earned $110.8 million in revenue in the three months ending June 30, an increase of 69% compared to last year.

It is now more than half a year since NBCUniversal joined the alternative media measurement movement by tapping new-wave measurement provider iSpot.tv. So what has been discovered so far?

In this video interview with Beet.TV, Sean Muller, Founder & CEO, iSpot.tv, lifts the lids on the main trend lines.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded "Best Overall Marketing Campaign Management Solution.”

Keystone Development + Investment has signed two new leases totaling more than 60K SF at The Washington, its 880K SF office building at 510 Walnut St., and renewed one of its largest tenants. The oversized ground floor has been leased to Impact Museums and Lighthouse Immersive, the partnership that brought the immersive Van Gogh Experience to Philadelphia last year as a traveling exhibition. The nearly 32K SF space is scheduled to open early next year.

Lighthouse Immersive and Impact Museums, the creators of immersive art exhibits like the blockbuster “Immersive Van Gogh Exhibit Houston,” will soon move their local venue from west Houston to a newly renovated space in the Heights to host future exhibits.

“We are so thankful for our time at the Founders District and for all of the support we’ve received thus far from the local community during our time at the Brittmoore location,” said Vito Iaia, co-founder of Impact Museums and co-producer of “Immersive Van Gogh.” “Our goal is to be a socially impactful member of the community and to continue to offer patrons more opportunities to be immersed in the best experiences possible.”

To identify the brands with the highest digital engagement, WWD consulted data from Tribe Dynamics, Spate and the L2 Digital IQ Genius List and identified the best-selling products in Sephora and Ulta e-commerce.

CreatorIQ is an intelligent influencer marketing platform with a bunch of creator identification features. Brands can use its AI-powered system to find recommended influencer profiles, use filters to narrow down their search, compare profiles and analyze performance metrics.

In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide. The company’s YouTube channels are viewed over 9 billion times on average every month globally and has more than 440m subscribers.

VIZIO Holding Corp. (VZIO) reported Q2 EPS of $0.01, $0.02 better than the analyst estimate of ($0.01). Revenue for the quarter came in at $408.9 million versus the consensus estimate of $419.52 million.

Vizio press release (NYSE:VZIO): Q2 GAAP EPS of $0.01(vs. -$0.08 Y/Y) beats by $0.03.

Revenue of $408.9M (+1.9% Y/Y) beats by $1.73M.
For Q3, the following guidance was provided - Platform+ Net Revenue: $120M - $125M, Platform+ Gross Profit: $75M - $78M, Adjusted EBITDA: $8M - $13M.