The study by GroupM and iSpot.TV used Vizio Smart TVs for its initial study of such “ghost” impressions, which go away when the TV OS is built into the Smart TV itself, rather than an external device. Next up are similar studies using the screens of other OEMs’ Smart TVs.

As part of the extended relationship, iSpot.tv will continue to provide its Unified Measurement product to brands working with Crackle Plus on CTV to quantify incremental reach delivered over linear investments and will also provide support for select programmatic direct campaigns. Crackle Plus this year intends to use iSpot’s ability to measure segments in order to quantify the targeted reach and frequency for Crackle campaigns.

“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said Stu Schwartzapfel, senior vice president of Media Partnerships at iSpot.

It’s also seeing momentum in markets like India, where Hotstar has had success and launched with the rebranded Disney+ Hotstar offering in 2020. As TVREV’s Alan Wolk pointed out in a recent column for Fierce – 50.1 million of Disney’s 137.7 million streaming subs are Hotstar subscribers – with the service adding over 4 million customers in the first quarter to make up more than half of Disney’s 7.8 million subscriber gains in the period. (Wolk attributed some of the success to Hotstar being the historical home of the popular Indian Premier League cricket matches, which Disney recently lost out on rights to – read more on why it matters for Disney and competitors here).

8) P-Series 65-Inch 4K HDR Smart TV

This TV's massive display delivers one of the brightest pictures in the business. It supports up to 1,200 nits of brightness, making it a great option to use in a room with lots of windows. The TV features quantum dots for a wider color gamut, and has 200 local dimming zones to improve its black levels and contrast performance.

Whether you want to use it for movie watching, TV viewing, or gaming, this model is a jack of all trades. It runs Vizio's SmartCast platform, which gives users quick and easy access to a wide selection of apps from Amazon Prime Video, Netflix, Disney+, and more.

Another great use for an Echo Dot is adding voice-command capabilities to a total home theater upgrade, like the immersive VIZIO Elevate, which is currently available on Amazon for $698, typically $1,099 and its lowest price ever. This 5.1.4 Dolby Atmos set-up (the pinnacle of the best VIZIO soundbars) has unique rotating speakers that help direct audio to form a 360-degree bubble around the listener. And plugging an Echo Dot into the auxiliary port will add even another dimension to the experience.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 3.

Food Network’s new reality series Me or the Menu tops the ranking, making it TV’s most promoted show for a second week in a row.

Vizio’s high-end, 48-inch Elevate 5.1.4 sound system is selling for the lowest price that we’ve seen yet. Originally $1,099 (though currently selling for $999 through Vizio), you can supercharge your entertainment center for $698 at Amazon. While less costly soundbars like Sonos’ second-gen Beam claim to have Dolby Atmos support, it’s a virtualized effect compared to delivering the real thing, which the Elevate offers.

Until now, iSpot measurement and transactions have been supported only through direct insertion orders. But with the partnership renewal, Crackle Plus is enabling iSpot measurement across its programmatic campaigns, too.

iSpot has been providing Crackle Plus with real-time cross platform TV measurement for its ad-supported streaming services.

“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said Stu Schwartzapfel, senior VP of Media Partnerships at iSpot.

For example, GroupM has been running tests with more than a dozen of its largest clients to evaluate measurement providers — including iSpot.tv and Comscore as well as Nielsen’s upcoming revamped measurement system Nielsen One — so that in the first quarter of 2023, WPP’s ad buying arm and its clients can decide on which to use as currencies in next year’s upfront market.

The trading currency is going to be one or two. It wouldn’t be done on a campaign basis because I can’t have one campaign on iSpot, another campaign on Nielsen, another campaign on VideoAmp.

According to data from advertising analytics firm iSpot for movie trailers airing between Feb. 28 and June 20 this year and equivalent periods in prior years, trailer spending is up for most weeks versus 2021, seeing increases of between $2M and $6M.

Yet spend still lags behind the pre-pandemic levels seen in 2019 for all weeks other than June 13-20. This hints at a fundamental shift in the business, as several blockbusters have returned this year and the country has been reopened for over a year.

TikTok is also now available on some smart TVs, including Vizio devices (although it’s not selling ads there just yet) and Amazon Fire TV, as of last November.

Is Best Buy’s offer for the 70-inch Insignia F30 Series 4K TV not good enough for you? Then you should take time to browse the other TV deals that are available today, which include Best Buy’s offers for the 50-inch Vizio V-Series 4K TV

Vizio has shot up the ranks to claim a spot in Digital Trends’ best TV brands, and that’s because of products like the Vizio V-Series 4K TV. The 50-inch display offers 4K Ultra HD resolution and support for Dolby Vision HDR and HDR10, with a full array backlight that provides light uniformity to what you’re watching. The 4K TV is powered by Vizio’s IQ Active Processor, which can upscale HD content into 4K quality so that you can maximize its display, and its Active Pixel Tuning feature is capable of pixel-level brightness adjustments for an even better look at whatever’s on the screen.

Vizio, which has claimed a spot among the heavyweights in Digital Trends’ best TV brands, offers more affordable TVs compared with the products of Samsung, Sony, and LG. That doesn’t mean that the quality of Vizio TVs are lower, though — shop with confidence, because they’re reliable and packed with features. That’s why it’s highly recommended that you finalize your purchase for the 50-inch Vizio V-Series 4K TV as soon as possible

For inauguration day, GMA News accounts were the most viewed Philippine news pages, with 10.7 million video views on Facebook and 4.8 million video views on YouTube, according to data from Tubular Labs. ABS-CBN News had 6.2 million views on Facebook and 1.9 million views on YouTube

The London Project says it is an advocate for the protection of the bears through its ongoing support to Polar Bears International, a non-profit conservation organisation. Throughout summer, guests visiting the venue could be randomly gifted a symbolic eco-adoption certificate of cubs or adult polar bears.

Actress Brooke Shields has another job on the side: serving as chief brand officer and board director for Prospect Farms, a company that makes CBD tinctures.